In a perpetual effort to build lasting relationships with customers, businesses try to get a deeper understanding of their customers by engaging, monitoring and analyzing their interactions across multiple touchpoints.
Salesforce Marketing Cloud (SFMC) is a unified platform that goes beyond supporting your marketing activities - it allows you to completely engage with your customers, right from discovery, purchase, retention and loyalty. This helps in understanding your customers and creating meaningful experiences for them, which in turn increases your brand stickiness and ROI in the long run.
At Srijan, we offer SFMC services to help brands build customer journeys to engage and communicate the right messages at the right time. Our experts are experienced in migrating and setting up marketing automation leveraging the tools in the SFMC suite. With our expertise you can quickly build end-to-end intelligent marketing automation including personalized email campaigns, optimized customer journeys allowing you to engage with every customer, through any channel, on any device of your choice.
Creating a great experience for the customers is all about making them feel special, which builds a bond with your brand. With SFMC it is easy to know the transaction details and other data points of a customer in real-time. With these details you can build a 360 degree profile of your customers and engage with them.
SFMC comes with ‘builder’ and ‘studio’ tools to automate marketing activities. While the builder tools are meant to manage data, content and customer journeys, the studio tools are capable of managing and creating personalized experiences.
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