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Salesforce Marketing Cloud Services

Collect. Predict. Connect.
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Transform customer journeys and marketing operations at scale

Revolutionize your marketing game with our expertise in managing and orchestrating complex, multi-channel campaigns and driving data efficiencies to create personalized customer journeys that deliver fast results. We help in connecting every step of your marketing process from attracting prospects to building loyalty and beyond by leveraging Salesforce Marketing Cloud (SFMC). With SFMC, you can:

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Data Efficiency
Maintain data integrity through orchestration and ensure right data is captured at every stage
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Customer 360
Build a comprehensive view of customers and automate personalized journeys
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Connected Experience
Integrate systems to connect multiple touch points to offer positive experiences
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Predictive Analytics
Improve customer engagement with AI powered interactions and strengthen relationships
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Loyalty & Advocacy
Forge loyalty through influential recommendations and optimize conversion rates
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Cross-channel Campaigns
Reach your customers where they are with a multichannel approach

Our SFMC Services

As a Salesforce Consulting Partner, we provide expert guidance to improve your top-line revenue and bottom-line profitability by tapping into the full potential of SFMC.

Consulting
From discovering your SFMC needs to strategizing and defining your implementation and integration roadmap, we have got you covered.
Integration
From configuring the apps for your specific needs to optimizing and customizing it for building customized journeys, our experts do it all.
Migration
Evaluate as-is state, recommend API strategy, provide tactical & executable plans and recommend suitable tools and platform
Integration
Get a 360 degree view of customers with streamlined business processes, APIs, custom integrations that connect internal and external systems with SFMC.
Support & Maintenance
Maximize your marketing efforts with our comprehensive SFMC managed services, which includes end-end post-deployment cloud maintenance and optimization.

Shared Success

Implemented Salesforce NPSP for a non-profit organization for improving their end-user experience

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The Problem:

A global nonprofit organization wanted to streamline and automate business processes and enhance data capture and data integrity by enabling a 360-degree constituent view. 

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The Ask:

They wanted to:
  • transition from BBCRM to Salesforce NPSP.
  • Integrate data from different sources to Salesforce NPSP.
  • Maintain a centralised core constituents data on Salesforce NPSP.

The Solution:

We partnered with our client to:
  • Automate and customize workflows end-to-end: from pulling source data from 3rd party systems, data ingestion and transformation as per business logic and to push transformed data into target Objects on Salesforce NPSP.
  • Automate data synchronization and reconciliations
  • Optimize performance and reduce technical debt.
  • Customize features development in Salesforce NPSP.
  • Implemented 360 Lightning Page to provide 360-degree Constituent view
  • Automated Subscription Member tagging

Outcomes

  • Capture customer centric dat thath gives them a 360 degree view of donor activities.
  • Monitor donor engagements, track gifts, donations, organisations Affiliations, campaign/Event Management etc.
  • Improved CTR by 50% by implementing A/B testing.

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