Data-Driven Personalisation: The paradigm shift that the retail industry needs

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By Mayank Joshi Dec 13, 2021

This webinar has ended. Please view the session recording added below:

 

 

The retail industry was forced to think beyond just physical stores and leverage different digital avenues to connect with their customers better; all thanks to the pandemic and the systemic change that it brought.

A new, phygital way of doing business is here to stay. Recent retail trends have witnessed an exponential rise in how the customer journey is defined or interpreted, including multiple touchpoints, recommendations, virtual tours and so on.

There are no two ways about it; personalisation lies exactly at the intersection of data and content.

In this webinar, Ritesh Gurung, Srijan and Acquia’s Jeffrey Lin discuss how brands can engage with customers better through personalisation by using data to create relevant, engaging and impactful content and drive more conversions and revenue.

Key Takeaways

  • What personalisation means for today’s marketers
  • Importance of data in defining your customer’s journey
  • Effective strategies for data collection
  • Identifying audience personas for marketing initiatives
  • Developing effective content for your audience

Speakers

ritesh-gurung-2

 

 

Ritesh Gurung, Director of Technology, Srijan

 

Ritesh is the Director of Technology and has been with Srijan for over 15 years . He has extensive experience in building digital experience solutions. In his current role, he helps foster best practices and shapes the Dev processes for Srijan’s technical teams.

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Jeffrey Lin -Director Solutions Engineering APJ, Acquia

 

 

 

Jeff recently joined Acquia in the role of Director, Solutions Engineering to support sales and customers with their Acquia projects. He has worked for almost 20 years as a sales solution specialist, managing and directing presales efforts for Microsoft, Omniture, Oracle and more recently Appier.

Shared Success

Unifying the brand identity of a global welfare organization with a versatile design system
How We Delivered A Market-ready Website With Unified UX In Just 6 Weeks
Creating an Engaging Editorial Experience with Reusable Components for The Crohn's & Colitis Foundation
How Monotype Revamped the Digital Experience for Its Users With a Faster and Personalized Website

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