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The retail industry was forced to think beyond just physical stores and leverage different digital avenues to connect with their customers better; all thanks to the pandemic and the systemic change that it brought.
A new, phygital way of doing business is here to stay. Recent retail trends have witnessed an exponential rise in how the customer journey is defined or interpreted, including multiple touchpoints, recommendations, virtual tours and so on.
There are no two ways about it; personalisation lies exactly at the intersection of data and content.
In this webinar, Ritesh Gurung, Srijan and Acquia’s Jeffrey Lin discuss how brands can engage with customers better through personalisation by using data to create relevant, engaging and impactful content and drive more conversions and revenue.
Key Takeaways
- What personalisation means for today’s marketers
- Importance of data in defining your customer’s journey
- Effective strategies for data collection
- Identifying audience personas for marketing initiatives
- Developing effective content for your audience
Speakers
Ritesh is the Director of Technology and has been with Srijan for over 15 years . He has extensive experience in building digital experience solutions. In his current role, he helps foster best practices and shapes the Dev processes for Srijan’s technical teams.
Jeff recently joined Acquia in the role of Director, Solutions Engineering to support sales and customers with their Acquia projects. He has worked for almost 20 years as a sales solution specialist, managing and directing presales efforts for Microsoft, Omniture, Oracle and more recently Appier.
