Crash Course in New Product Development

By Mukesh Gupta Feb 18, 2015

This webinar has now ended. Please view the session recording below.

Learn the basic concepts of product development.

One of the surest way to build a sustainably successful business is to build great products. We are surrounded by businesses that have done exceedingly well by building products that their customers love. 

According to Tim Brown, President & CEO, IDEO, "Design thinking is a human-centered approach to innovation that draws from the designer's toolkit to integrate the needs of people, the possibilities of technology, and the requirements for business success". This results in products that are viable, feasible and desirable for their intended customers.

This webinar will serve as a crash course where you will learn not only the basic concepts of product development and Design Thinking methodology but also some critical aspects that you need to keep in mind while developing new products. 

Who should attend this?

  • Startup founders

  • Product managers

  • Innovation practitioners

Why should you attend this?

  • Fundamental concepts of design thinking methodology

  • Key concepts in new product development

Mukesh Gupta


Mukesh Gupta

Mukesh is Director & Customer Advocate at SAP and an experienced design thinking & innovation coach. He has led design thinking based workshops across countries like India, China, Singapore and Australia. 

He is the author of world's first business poem - Your Startup Mentor, which is available on Kindle. He is also the host of a podcast - "Pushing Beyond the Obvious" and blogs at

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