Building a Data Driven Content Strategy

By Obaid Malik Mar 23, 2016

This webinar has now ended. Please view the session recording below.



Build a website that leverages data and analytics


Have you ever felt that your website metrics are not growing as expected, even after investing in SEO and a good content strategy? Well, you are not the only one. It’s time to scale up your content strategy with data gathered from beyond the boundaries of your website.


Harness Data Science and Analytics to really know your users. Learn about their preferences, mind-set and patterns of online interactions. Create a site that takes all of this into account, for each user, on every hit; re-thinking if the user has evolved since the last visit to the site. Join the webinar to discover examples, strategies and a road-map to execute this accelerated content strategy.

Who Should Attend This?

  • Content Marketers

  • Digital Marketing Specialists

  • Data Analysts

  • Anyone interested in Data Science and Analytics

Why Should You Attend This?

  • To know how to leverage the power of data and analytics.

  • To discover the possibilities of a data-driven content strategy.

  • To learn how to implement a site that intutively gives your users exactly what they want.

Obaid Malik


Obaid Malik

Obaid works with Srijan, and is passionate about engineering, teams, delivery, solutions, culture and agile practices. He is a Portfolio Lead, Certified Scrum Master (CSM) and SAFe Program Consultant (SPC), leading the Srijan teams at a reputed global consultancy firm.

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