Analytics for Online Retail

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By Umesh Gupta Dec 24, 2014

This webinar has now ended. Please view the session recording below. 

 

The interplay between Social Media and Web Analytics for growth

India is one of the largest and fastest growing markets for Online Retail globally. However this exponential growth throws up many challenges. In the current scenario of online retail where the customer is king, it is important to find out what the customer wants, the categories they buy, their choices and preferences, their demographic distribution, etc. That’s where the data comes into play. With millions of transactions every day, manually finding customer patterns is similar to finding the provincial needle in a haystack. Factors like Resellers, Inventories, Social Media, Product bundling among others too have a big impact. Therefore, understanding the impact of these factors is and their interplay becomes crucial to ensure success for any Online Retail player.

In this webinar, our speaker will explain the interplay between Social Media and Web Analytics for growth and survival of an online retail business. He will also throw light on the key areas and KPIs which play a pivotal role in determining whether a business will survive, grow and emerge as a winner.

Who Should Attend This?

  • Senior Managers and Category Heads of e-commerce websites
  • Marketing Managers
  • Business owners of Marketplace Resellers
  • Offline vendors willing to move to online selling
  • Anyone else interested in online retail

Why Should You Attend This?

  • To understand what is analytics and why businesses need it
  • To learn how online retail businesses can use it to focus on the right target group
  • To learn how analytics can help you serve your customers better
  • To understand the questions that analytics can answer and what kind of ROI can one get from it.
Umesh Gupta

Speaker

Umesh Gupta

Umesh is the CEO of Open Software Technology, which is a new age Business Intelligence and Analytics platform with a special emphasis on the Online Retail industry. Before building this BI & BA platform, he has also tried his hand at entrepreneurship and successfully executed the two businesses. Umesh has done his graduation in Commerce, followed by a Law degree and a diploma from IIFT.

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