Adopting customer-first approach through a personalised engagement strategy

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By Mayank Joshi Mar 1, 2022

This webinar has ended. Please view the session recording added below:

 

 

Personalisation is a basic customer expectation. Taking cue, organisations have been transforming their customer experience and engagement strategies through personalized digital interactions. Still, to offer a great customer experience, businesses need to deliver the right content at the right moment. For this to happen, organisations need to get a true 360-degree view of a customer, based on which they can carefully define a multi-channel approach to marketing. Implementing the necessary tech stack to get a holistic view of the customer comes with it’s own set of challenges.

Through this webinar, Sriram Sitaraman, Director of Technology ( Data Science), Srijan and Marcus Duhon, CX Evangelist, Acquia, aim to highlight and discuss how these common challenges can be quickly turned into a game changer for organisations on the transformation journey.

Key Takeaways

  • Get started on building and refining your customer-first marketing strategy
  • Common challenges in transforming customer engagement and how to address them effectively
  • Harnessing data as a building block to enhance customer experience

Speakers

Marcus

 


Marcus Duhon - CX Evangelist, Acquia

 

Marcus has spent the past 15 years working with B2B software vendors specializing in CRMs, CMS's, Marketing Automation, Online Communities and Application Monitoring tools. Through a variety of roles covering the organizational gamut from Finance to Sales to Consulting and more, his experience provides a unique perspective that has helped internal teams, customers and attendees maximize the impact and benefit of their various technologies to their members, customers and business. Marcus' role with Acquia is supporting the Solutions Engineering team in Asia Pacific.

Sriram

 

 

 

Sriram Sitaraman - Director of Technology - Data Science, Srijan

 

 

 


Sriram brings his 20+ years of international experience in delivering Innovative and transformative solutions. He excels at providing solutions across AI, Comp. Vision, Cloud Services, Data Platforms etc. His expertise lies in Digital transformation in the form of Strategy, Consulting and Adoption. At Srijan, he spearheads building innovative, next-gen AI / ML solutions across business use cases.

Shared Success

How We Delivered A Market-ready Website With Unified UX In Just 6 Weeks
Creating an Engaging Editorial Experience with Reusable Components for The Crohn's & Colitis Foundation
How Monotype Revamped the Digital Experience for Its Users With a Faster and Personalized Website
How a Global Telco Created Omnichannel Digital Retail Experiences

Let’s start our conversation

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