There are 54% chances that you are reading this blog from a mobile device. With people constantly reaching out to their phones, micro-moments are filling in the consumer experience journey.
It shouldn’t be surprising that 62% of people are less likely to convert in future if they have a negative experience than a positive one on a mobile website.
Despite this, enterprises experiencing lower conversions on mobile than that of the desktop can not decipher this simple math. Your data-driven marketing campaigns are important, so is your mobile strategy for better conversion and value of money. Here're 5 questions you need to ask to win your mobile strategy.
5 Questions You Need to Ask
A look at the 5 questions you need to ask for an effective mobile-first strategy.
1. What is the larger goal?
Visualizing the goals and desired outcome help lay an effective foundation.
Enhancing the customer experience has to be everyone’s responsibility.
Being mobile-friendly or mobile-first?
When the bigger picture is identified, organizations can effectively invest in the right technologies, teams, and KPIs. It gives better scope to internal teams to measure and optimize for new revenue opportunities.
Design team will keep itself updated with the best UI/UX solutions, developers would be aware of the latest tools and techniques required, and the marketing team on possible opportunities.
2. What do the customers’ want?
Experiencing the product the way customers would reveal their pain points far more effectively than simply poring over data.
This also brings to point, access to the latest browser updates and high-speed mobile internet connection among other concerns. This can bring up effective solution such as lazy load for poor connection customer to keep them engaged.
With more options than ever, people demand a mobile experience that’s fast, intuitive, and friction-free. Ensure you’re meeting customer expectations — and your mobile growth goals — by leaning into these principles and investing where it counts.
3. Is it fast enough?
54% of people say that their frustration increases as the load time for a brand’s mobile site increases.
The average mobile user waits for 3 seconds at most, after which he/she chooses to leave those websites which fail to load quickly. If you don’t have a team dedicated to optimizing your customers’ experience, you could be driving users to faster competitors.
Keeping mobile pages AMP friendly and using tools like Pingdom and PageSpeed Insight - free to use website speed tools - can help keep your website fast.
4. Is it the best solution?
Is your website in tune with the latest technologies available today? The fewer steps your customers need to complete, the closer you are towards landing another successful purchase.
By integrating your website with seamless and secure payment options, you eliminate a lot of text input and therefore make it easier for your customers to buy what they need.
With the help of modern web technologies such as Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), you can create web pages which load quickly and appeal to your customers right away! Such technologies are easy to adapt to and can be implemented effortlessly.
5. Is important information prioritized?
Squeezing in the desktop version for mobile is not a good value proposition. Above-the-fold space is at a premium on mobile devices, making it critical to feature only what is most important to the user.
Mobile landing pages should be as effective and solving customer problem as on any screen. Case studies, awards, clients, feature, a CTA - whatever is your deal is, it needs to be highlighted.
Wrapping it Up!
You need to ask yourself these questions because they serve as a constant reminder, helping you assess your customer-oriented approach. Given the switch in internet browsing trends from desktops to laptops and now, the smartphone, you need these questions to keep your teams on their toes.
How customer-centric you are, and how much of a priority your mobile strategy is, goes a long way. After all, if you’re not thinking mobile, what are you thinking?