Increasing User Stickiness Using Infinite Scroll for OPEN Magazine
Digital publishing solutions for Open: SEO-friendly mobile website with infinite scroll using Sarus, reduced bounce rate, increased page views
OPEN magazine, the flagship brand of Open Media Network is the weekly current affairs and features magazine. It is available across the
The Drupal site, which had been built by Srijan earlier, was a heavily customized one. In the interest of time and effort, it was decided by Srijan and Open that changing the existing site into a responsive design would not be a good idea. Along with the basic digital publishing solutions, Srijan suggested the implementation of their media product, Sarus. It is a continuous scroll framework which consumes RSS feeds from any Open Source CMS such as Drupal, Wordpress, Joomla or Enterprise CMS like Adobe CQ5, Interwoven, Sitecore and displays it as an infinite scroll.
As each new story or article loads up, the URL changes, so the mobile site is SEO friendly as well.
Open liked the idea. Sarus was quickly implemented and a new mobile website was developed. Since Sarus works on the concept of infinite scroll interface, it helps a user read multiple stories and articles continuously, without having to do a lot of clicking or tapping or navigational tricks.
Because of the infinite scroll nature, Sarus boosts page views in a significant way - as users move to the end of an article, they can view the next article's headline. This tends to make them read more than one article in a single session, leading to
Sarus pulls data from the desktop website database and shows it on the mobile site. The Open team chose to have their top seven stories to be served first to a visitor. Once the visitor scrolls through these, more stories would be served on a chronological or recency basis.