Designing and Implementing an API Monetization Roadmap for Globe Telecom
Driving Globe's Telco 2.0 transformation, w/ a unified, federated API platform, and detailed API productization, monetization and governance roadmap.
Globe has two separate API programs - a homegrown set of APIs on Globe Labs and another on Apigee. The homegrown APIs are aimed at businesses and developers, concentrated around key telecom services like messaging, location, direct carrier billing etc.
The Apigee initiative is a more recent program, aimed at expanding the API ecosystem and effective productization and monetization of increasingly complex APIs.
Globe was seeking out partners to help create a prototype for API monetization. Srijan, in collaboration with Google, helped bring this prototype into fruition. Srijan also worked to set a roadmap for self-service monetization by different API teams within Globe.
By the end of the engagement, Globe and Srijan wanted to achieve some key goals:
Srijan teams started with understanding each aspect of Globe’s current and planned API program strategy and objectives. By evaluating the present state of each of these aspects, we arrived at the immediate or future challenges they might pose in Globe’s API program. The next step was to chart out how to mitigate those challenges, and that became the blueprint for the transformation plan.
Globe Labs and the Apigee API platform were working as separate initiatives, which if continued, would dilute the effectiveness of the API program. It would lead to two different source-of-truth and cross-program governance would be complicated and inefficient.
In order to prevent this and build a unified API platform, Srijan is working on migrating the existing APIs into Apigee, in the first phase. This would also involve industrializing the Apigee layer to showcase the range of new APIs and business models that are possible.
The primary objective for Globe’s API program is to ensure effective monetization for existing and new APIs. To achieve this, Srijan is working to:
As the API program expands, an API platform becomes a must. Srijan is helping Globe create a federated API platform for internal and partner APIs. This is mainly to handle cross-cutting concerns like authentication, authorization, configuration management, messaging brokering etc. In the absence of a singular platform, these functions have to re-developed or internalized for each API, leading to significant duplication of time and effort and misgovernance.
Moving forward, Globe would also adopt and standardize enterprise architecture guidelines and PaaS/SaaS.
Srijan proposed a full audit and introspection of runtime operations and setting up baseline observability & telemetry stack, to help teams understand how things work. Post this, the next steps are:
As different segments and phases of this planned API platform transformation get delivered, Globe will have:
Srijan is working with leading enterprises in the US, Europe and APAC regions, assisting with their API lifecycle management with Apigee - creating and exposing APIs and building custom developer portals. We recently worked with a leading private bank in India to create an automated sandboxing pipeline to converst existing SOAP APIs to REST APIs, and enable API management with Apigee.
Ready to execute a profitable API strategy?
Let’s do a little brainstorming with our expert API team, and explore the next steps.