How Monotype Revamped the Digital Experience for Its Users With a Faster and Personalized Website

Srijan built a flexible and scalable platform to transform Monotype’s digital experience

7x Increase in Site Speed
>85 New Lighthouse score
Asset 8

Founded in 1887, Monotype is the world leader in type designs and fonts. It helps brands find the most authentic expression for their message with their fonts, design assets, and technology. From Helvetica to Masqualero and Frutiger to Posterama, Monotype has given the digital world some of its most used fonts. .

Highlights:

  • Built a scalable platform that is easy to maintain and modify
  • Redefined front-end using Drupal’s visual design tool, Layout Builder.
  • Improved website loading speed under the 2-second threshold for better customer experience.

As per Grand View Research, the global digital experience platform market size was pegged at USD 7.53 billion in 2018 and is expected to expand at a CAGR of 10.9% from 2019 to 2025.

Over the last few years, due to increased digitization and preference for a multi-channel approach, customer experience has emerged as the key differentiator for businesses. Hence, providing a stellar digital experience for users will unlock incremental value for business stakeholders.

Requirements

The client needed a future-ready website that is flexible enough to deliver a range of immersive experiences based on user preferences and improve the overall customer experience.

Challenge

The existing CMS limited the user’s capability and posed the following challenges:

  • Inability to express their offerings creatively using multi-media rich content
  • Creating a flexible platform to deliver a personalized experience based on user preferences
  • Difficult maintenance due to heavy dependence on tech teams for frequent security updates
  • Improving the sub-optimal page load times

Solution

  • Srijan simplified content creation and management by integrating rich media within the content but also differential rendering with different view modes.
  • Drupal framework facilitated to achieve the desired goal of increased site speed and improve organic traffic
    Drupal-powered software created a flexible, scalable, and robust platform, with industry-leading personalization capabilities.
  • The profile-based architecture was adopted for the ease of onboarding of other brand sites in the future providing plug-and-play solutions to the problem.

    Representation-of-using-Layout-builder-to-place content-on-a-page

Tech Stack

  • Drupal 8
  • Acquia Cloud hosting
  • Acquia BLT
  • Acquia Lightning 
  • Acquia Lift

Business Benefits

  • Accelerated campaign rollouts with upgraded editorial capabilities
  • Increased site speed by 7 times
  • Enhanced Lighthouse score to >85, Accessibility score of 85, and SEO above 90.
  • Reduction in development time with the ability to reuse the same content types, component repository, and other functional modules for onboarding different brands.

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