Empowering E-commerce Sites with Drupal Solutions to Boost Conversions

Posted by Urvashi Melwani on Dec 12, 2019 5:10:17 PM

Acknowledged as one of the most popular online activities, online shopping is considered one of the key contributors in taking up global e-commerce sales to 3.53 trillion US dollars in 2019, with e-retail revenues' projected growth of approximately 6.54 trillion US dollars in 2022.

Desktop PCs are still the most popular devices among users for placing orders; however, mobile devices, especially smartphones are getting up to speed to deliver seamless digital experiences.

Drupal has modernized itself from being just a pure WCMS to a full-grown e-commerce site builder 

As more enterprises have taken their core businesses on the internet, Drupal has adapted itself well enough from being a pure website content management system to a full-grown e-commerce site builder. 

Though e-commerce is not yet a part of Drupal’s core, it extends its support in the form of contributed modules. The e-commerce community in Drupal stays active by introducing revolutionary features to help build simple, powerful, and intuitive sites.

This blog illustrates those e-commerce modules which smoothens enterprise mission-critical operations that drive business results and have a direct impact on the bottom line.

But Why Drupal?

In case you have already ventured into e-commerce or are planning to, you should never underplay the essential role of the technology as it takes on a critical role in helping you reach millions of customers digitally and make your company rise and shine into a vibrant & flourishing business.

Considering that fact, Drupal can prove lucrative in creating a stable online store with its ability to provide an attractive and clean design, leading to engaging user experience and increased conversions and revenue.

Read on to find out why you should capitalize on Drupal only to make it big in your e-commerce venture-

  • Implicit SEO Tools

It helps you out in taking your Drupal-powered website on the top ranks of the search engine results

A lot of e-commerce websites become lost in the shuffle and fail to garner the attention of people from various sections of society. However, with Drupal, you require minimum support of SEO experts as it already comprises of SEO Checklist module, built-in URL optimization, advanced.htaccess, and other analogous useful tools. Thereby, it helps you out in taking your Drupal-powered website on the top ranks of the search engine results.

  • It Is Powerful and Multi-skilled WCMS

Today, making customers place their orders is not the ultimate goal of e-commerce sites. Rather it is to engage them through blogs, forums, community, articles, and reviews around products to attract the new ones and at the same time, keep the existing ones loyal towards the brand. 

These features can be easily integrated and administered to your e-commerce site with a groundbreaking system like Drupal.

  • Seamless Integration With Third-party Solutions

Drupal allows effortless and seamless integration with third-party solutions, like Acquia Lift for enabling personalization on your site to deliver customized results to users, or Smart Content module for Account-Based Marketing. All this can be done through the RESTful API. Or you can also employ the Feeds module, which lets you import content from external data sources.

  • Fast Deployment

Drupal ensures that you get many capabilities and functionalities fresh-out-of-the-box without paying exorbitantly

The type of framework you handpick for designing your e-commerce site also relies on the speed of the deployment of the end solution.

Drupal, with more than 40K modules, ensures that you get many capabilities and functionalities fresh-out-of-the-box without paying exorbitantly. Simply put, Drupal provides all the tools utilized by the most renowned marketplaces of the world successfully for a long time.

  • It Is Secure

There are more than 45,000 developers lending their support to the community & making every effort possible to combat all security risks that may occur, ensuring that the information in your store, as well as your client’s data, is out of reach of intruders and malicious attacks.

  • Seamless Mobile Experience

Drupal-based pages are already created with responsive web design guidelines in mind and are adapted to modern smartphones, thereby; saving you from creating separate mobile-specific websites. Further, it can deliver content directly to mobile apps.

Drupal Modules To Help You Get Your E-commerce Site Going

The most suitable modules that can help you build your out-of-the-box e-commerce site swiftly are listed below-

Drupal Commerce module makes a great fit for small and large businesses alike as it is highly flexible, scalable, and customizable. Users can create several types of displays and product categories with this module and simultaneously manage the payment procedure and orders efficiently.

Get your Drupal site up and coming with Commerce Kickstart in an accelerated way with its built-in configurations and modules, making the whole procedure of launching an online store quick and easy.

Those running their site on Drupal 7, two versions of the module are available: both 1.x and 2.x. For those running their site on Drupal 8, you’ll need the Drupal Commerce 2.x installer.

It provides you the flexibility to tailor more complex shipping scenarios while your business grows at every stage

Chances are high that if you are selling products online, you are shipping them too. 

So, instead of setting a constant shipping price, let this module calculate a cost for shipping based on the customers’ location at the checkout stage.

Commerce Shipping can also be integrated well with other shipping modules, like Commerce Flat Rate or Commerce UPS. Indeed, it provides you the flexibility to tailor more complex shipping scenarios while your business grows at every stage.

Keeping track of your customers’ transactions has now become easier with Drupal’s e-commerce Invoice module, where you can generate invoices for each purchase, for yours and your customers’ records.

 It has an abundance of invoice templates from which you can select the one that best suits your needs. Also, you have the option to view and download your invoices in PDF format, as needed.

Enterprises can boost their revenues per order with cross-selling and upselling techniques. Both Commerce Recommender and UberCart Recommender are the Drupal modules that you should install to enable cross-selling on the Drupal Commerce and Ubercart platforms, respectively.

Both modules help in triggering personalized messages and product recommendations for web users

Both modules help in triggering personalized messages and product recommendations for web users. The suggestions are based on users’ current orders and previous purchases.

This module also comes in handy when the user is new on the site and the software doesn’t have any prior purchase history to refer to for making any suggestions.

In such a scenario, these cross-selling modules analyze the purchase history of other users who previously bought the same product in the current order and hence recommend products that these users ordered in the past.

Even though phenomenal growth and new trends are being observed in leveraging social media, email marketing remains an undivided strategy of any online marketing plan. 

Marketing and sales campaigns are regularly employed by sending emails to people on subscription lists. 

The Mailjet module works on Drupal Commerce for running email marketing campaigns while the MailChimp E-commerce module supports both Drupal Commerce and Ubercart.

To get started with the module, you need to first signup with the respective company. The services are free, however, the email volume should be kept below a certain threshold. 

Both modules enable site administrators to create email campaigns, personalize the marketing messages, and track campaign efficacy. 

 

Learn more about the modules from the video

It is adept in automatically tweaking the display format of price information based on the location of each online shopper

E-commerce gets its customers on its radar from the farthest and remotest countries of the earth, with all having different local currencies. Thus, the online store should be capable enough of converting product prices for customers as per their geographical location. Besides, the freshly converted local amount must be showcased in a format that conforms to the customers’ regional convention.

This module specializes in converting world currencies based on stored exchange rates. Besides, it is adept in automatically tweaking the display format of price information based on the location of each online shopper.

This module identifies the visitors’ IP address to recognize his or her geographical location (the country) of the user and store it in its database.

You can also perform your lookup on the data via a function to use the data in the way you want to. Besides, it automatically updates the IP-country database and admin spoofing of an uncertain IP or Country for testing purposes.

The technology behind maintaining this database is for establishing a link between IP address and Country is hosted and maintained by ARIN, the American Registry for Internet Numbers, therefore the database is 98% accurate

With the aim to remarket the product to the customer that he or she left in the shopping cart, this module saves the product for a later purchase. Products added to the wishlist display image of the product, add to cart button, stock, and price.

It also comes with a wishlist page showcasing a similar interface to Commerce’s Shopping Cart and a block.

Recurly, when integrated within Drupal, relieves you from subscription billing service and management. It can work alongside your existing payment gateway or merchant account or you can use the included Recurly Gateway.

With basic integration from Drupal, it includes receiving push notifications from Recurly.com. It also comprises of built-in pages for users to view invoices, subscriptions, and to upgrade/downgrade their subscription level.

Customers can easily and securely make payments in your Drupal Commerce shop without needing to leave the site

The Commerce Stripe module integrates well with Drupal commerce to support the tokenized payment gateway. This way, customers can easily and securely make payments in your Drupal Commerce shop without needing to leave the site.

The Physical Field module provides an API for storing and controlling physical measurements. It supports all kinds of unit conversions-

 It lends its support to measurement types like Area, Length, Volume, and Weight.

It also supports these following field types-

  1. Physical measurement: Stores a single measurement and it’s unit.
  2. Physical dimensions like length, width, and height along with its unit.

Commerce Stock assists in stock management for Drupal Commerce stores.

The other features include enabling and disabling the add to cart form, checking the cart form submit, checkout submit, and review submit, stopping the user from checkout in case the order contains out of stock items, and advanced configuration of the add to cart button for more control.

This module adds coupon functionality to Drupal Commerce through integration with the Commerce Discount module. You can add any number of coupon codes to a discount. Customers need to enter coupon code during checkout to activate the related discount. If there are some terms and conditions on the discount that prevent it from being applied to the order, the customer will be notified of the same.

Otherwise, the discount will be applied and the customer will see that the coupon has been redeemed.

This checkout progress block has been added to the core. It adds a block visible on the checkout pages to find out on what step of the checkout process the user is currently on. The status is an unordered list with each checkout page title being an item. 

The Commerce Message module integrates order-specific messages into it, such as order paid, product added to the cart, admin comment, order confirmation sent after checkout complete. A history view option appears to display all messages for a given order

Commerce File module widens the Commerce License ability to sell access to files. Whenever a user buys a product, he or she gets access to all files attached to that product’s commerce_file field.

This adding up of new files to the commerce_file field makes them available instantly to all the users who have an active license.

This module facilitates you to add new customer profile types for the Commerce module using a UI. So, in case you want another customer profile type other than the default billing pane in Commerce, then you can now easily do so by using this module. 

Similar to that of adding fields to the billing profile type and controlling how the fields are displayed, you can add new profile types to the ones you create here too, using this module.

In the End

Drupal does not only work as a driving force for content but also makes up an essential element in designing your e-commerce site. You can leverage the best of both the worlds- Drupal’s flexibility as a CMS in combination with e-commerce, to suit your business no matter at what stage it is!

Further, knowing about the ideally-suited modules as per your requirements can help you in kicking off the ideal site, or to improve the site that you already have. Either way, you’ll need developers to install these modules for you.

Srijan Technologies can assist you in taking your site up a notch. Whether you have decided to switch to Drupal, or fine-tune your existing site; it can help you to assure the success of your e-commerce site. Talk to us now!

Topics: Responsive Sites, Drupal, Planet Drupal, Retail & Commerce, User Experience and User Interface

Drupal 8 Image Optimization Modules To Scale Your User Experience

Posted by Rohit Tiwari on Nov 30, 2019 6:30:00 AM

Given the facts and figures in this study, there are more than 58 percent of people who prefer their smartphones over desktop or laptop to browse information on the internet. And when those responsible for the development (at the backend) decide to go ahead without any changes for the mobile, the users start getting annoyed. So much so, that 39% of them stop engaging if images don’t load or take too long to load.

In this blog, we will explore some of the awesome Drupal 8 modules for image optimization and how they can help websites reach their desired user experience. 

Drupal 8 Modules For Image Optimization 

Fortunately, Drupal 8 has many useful and out-of-the-box image optimization modules that makes it most appealing among website owners also who look forward to upgrading to Drupal 8.

Read on to find out about those modules that can help you in image optimization-

Responsive Image Module

The Responsive Image module in Drupal 8 encompasses an image formatter and breakpoint mappings to deliver responsive images using the HTML 5 picture tag. It comprises of fallback support for Internet Explorer 8. To get images in IE8 that are not tweaked for a mobile interface, you’ll need to configure the fallback in your display to use your desktop image size rather than “automatic”.

How to Set Up Responsive Images in Drupal 8

Following steps will help you in easy setup of responsive image module-

Step 1: Enable the responsive image module

One of the major changes in building responsive images in Drupal 8 from Drupal 7 is the responsive image module being part of Drupal’s core - there is no need to download an extra module. However, this feature is not enabled by default.

  1. To enable the responsive image module, go to "Admin" > "Configuration" (/admin/config).
  2. Click the checkbox next to "responsive Image".
  3. Click "Install".

Step 2: Setup breakpoints

If you are using a default theme like Bartik, there is no need to create a breakpoints.yml file. Default themes already have this file.

If you have a custom theme, go to your editor. In the root of your theme directory, create a file called "yourthemename.breakpoints.yml".
 
Your theme directory is usually found at "/themes/custom/yourthemename".
 

Step 3: Setup the image styles for responsive images

We need to create several image sizes for different breakpoints. Add one image style for each breakpoint you create at your_theme_name.breakpoints.yml.
 

Step 4: Responsive image styles

We will now assign the image styles with the breakpoints, to create the Responsive Image styles.

Go to ‘Home > Administration > Configuration > Media’ (/admin/config/media/responsive-image-style) and click on ‘Add responsive image’.

 

Below mentioned is the result of how a responsive image style, once set up,  can turn the tables.

  Devices 

Without the Responsive Image  Module 

With the Responsive Image Module 

Desktop

1-526074867869569249

 

next 1

 

Tablet

3,2

 

7-8

 

Mobile

last second

 

lasttttt

 

 

ImageMagick Module

Drupal by default comes with the GD2 image manipulation toolkit which helps the image cache module to create different sized alternatives of the same images. While GD does most of the work, it lacks some important features like converting/supporting gif with image style, & supporting of some extra image formats like TIFF. At this point, we need to use ImageMagick to extend support for gif format with an image style.

Follow the given steps to start with ImageMagick-

1) Install the module by running the following command 

Composer require 'drupal/imagemagick'
2) Enable the module with following path  ‘yoursite/admin/config/media/image-toolkit’

3) Select the ImageMagick image toolkit and configure the image quality to 100%.

By implementing the module, the following improvements can be observed:

1) The gif image format support is now enabled when used with an image style.

2) 20-40% decrease in image size

 

Please refer to below table for detailed output-

Image Format/ Toolkit

GD2 Toolkit

ImageMagick Toolkit

PNG

1.car

 

2.carr

 

JPG

3,carrrr

 

4.carrr

 

GIF

5.screen

 

6.screen

 

Note: ImageMagick is preferable over the GD toolkit due to the functionalities it provides.

WebP Module

WebP format is one of the image formats developed by Google, capable of reducing the image size by 20-50%. Some of the dependencies which WebP module had before being used in Drupal are as below:

1) At least one image library (GD2, ImageMagick.). In our case, we are using ImageMagick.

2) Images to be rendered using a responsive image style as the WebP module works with <picture> tag only. Any image which is not rendered using picture tag is not converted to WebP form and remains in its original format.

Note: In some browsers, WebP format is still in testing mode. WebP module detects the unsupported browser and renders the original format image instead of WebP format.

Use the below steps to get started with WebP - 

1) Install the module by running the following command

composer require  'drupal/webp'
2) Enable the module and go to path ‘yoursite/admin/config/media/webp/settings’

3) Configure the image quality to 100%.

Below are the improvements that can be noticed on the site alongside a decrease in image size by 20-25% - 

Please refer to below table for detailed output-

Image Format / Configuration

With ImageMagick and without WebP

With ImageMagic and WebP

PNG

2.carr-1

 

White second

 

JPG

new brown 2

 

brown fina;

 

GIF

6.screen

 

5.screen

 

Note: Please note that the size of the gif image remains the same in both cases - with and without WebP. The reason is that WebP does not support gif images on some browsers. Hence, we have excluded the gif by applying a patch on the WebP module.

Summing up:

The bounty you get against the efforts you put in is the website images that look vibrant and crisp on all touchpoints, while still downloading efficiently. Users won’t leave your sites disgruntled anymore as images won’t take forever to download; making a huge difference to your engagement ratio, conversions, and other sales activities.

Drupal is a powerful, robust, and scalable website content management system that ensures every element on the website functions well to deliver a seamless digital experience to users. Using its modules, you can surely manage the images efficiently witnessing the boost in site performance.

 

(Co-authored by Sumit Kumar)

Topics: Drupal, Planet Drupal, User Experience and User Interface, Coding and Tutorial

Get Personal With Customers Through Account-Based Marketing (ABM)

Posted by Urvashi Melwani on Nov 21, 2019 3:47:15 PM

Gone are those days when traditional inbound marketing practices worked wonders. Today, the one-size-fits-all approach does not prove effective for companies trying to appeal to well-heeled clients and companies. 

Perhaps, this approach has served B2B marketers well for so long but now this digital era has taken over and led to the battle already where everyone is going head over heels to grow traffic and generate more leads. 

One inverted triangle and one normal with text written                                                            Source: Acquia

 

What is the solution then?

It is account-based marketing (ABM) indeed! An action-plan approved by both large and SMBs to help them aim at high-value accounts with customizing or rather personalizing campaigns and raising awareness.

The illusion of (some) control over what visitors are engaging with is powerful, and has a positive effect on visitor psyche. Perhaps, that why personalization works so well. 

Drupal 8’s API-first architecture makes integration easy to implement account-based marketing

This blog will give you deep insights on how Drupal and ABM can benefit enterprises in increasing customer engagement, and what all the tools are there for the same.

Benefits Of Account-based Marketing

Here are some of the ABM benefits listed-

1.  Clearer Path To ROI

 

Account-based marketing is accurate, focuses on personalized targeting, and is measurable too

Account-based marketing is accurate, focuses on personalized targeting, and is measurable too. Considered as appropriate in B2B marketing tactics and strategies for the highest ROI, it is the one that ensures less waste and so the risk.

This practice makes it easier to streamline sales and marketing for consistent marketing that grows accounts.

  1. Faster Sales Process

Due to the involvement of several stakeholders in making a final purchase decision, the whole process gets stretched. As a result, this slows down your typical sales and marketing process. However, ABM provides you the opportunity to nurture your primary decision maker particularly, along with all relevant potential customers, to facilitate and hasten the sales process.

  1. Efficient Use Of Marketing Resources

ABM redefines your marketing efforts on the major accounts to drive the most revenue

ABM redefines your marketing efforts on the major accounts to drive the most revenue. These initiatives let you optimize your most valuable resources: time and money. The integration of sales and marketing efforts can let you focus your marketing team directly with sales to target and produce content for key accounts and build a successful communication with sales.

  1. Right Targets to Get Right Leads

As per this report, there are almost more than 45% of the bad leads that are of no use to marketers even after additional cleaning,  and hence leads to wastage of resources, money, time, and effort.

ABM is a breakthrough marketing practice that helps in hitting on the right lead instead of low-profit or low-level clients 

ABM is a breakthrough marketing practice that helps in hitting on the right lead instead of low-profit or low-level clients that might give you only a small percentage of revenue. ABM has the unique ability to target the right accounts, i.e, large accounts that have the possibility of closing down soon; resulting in right leads and more revenue than those hundreds of the wrong leads combined!

Quick look on the basics of ABM. 

Getting Started With ABM? Tools You Can Consider

Getting rid of age-old marketing tools to embrace the ABM personalization tools, or simply finding a way to seamlessly integrate them into your workflow can be one of the best decisions you can make for better customer engagement.

With tools such as Engagio that help account-based marketers to initiate lead-based marketing strategies for reviewing performances, there are also tools like Terminus that emphasize personalized account targeting, engagement insights for the sales team & ROI tracking. 

Integrate is also one such useful tool that lets you combine and manage several lead generation platforms in one place and save your time and effort of moving back and forth from one platform to another. Uberflip is no less and focuses on delivering the right content to the right audience at the right time. It uses an AI component that acts as a recommendation engine for content delivery to enhance customer experiences. 

How Integrating ABM and Drupal Can Result In Increased Lead Generation, Retention, and New Market Growth?

In this era of “the customer is the king”, it has become extremely difficult for the companies to get noticed and break through the noise.

However, when Drupal 8’s API-first initiative is combined with ABM, enterprises get access to a whole new line of solutions to deal with the problems that have been surfacing for so long, such as relevant lead generation, retention of customers, and new market opportunities.

ABM requires sales & marketing teams to work closely together in pinpointing and selecting individual companies to target and treat each of these accounts as its very own market to see stronger results.

ABM and Drupal collectively understand that audience identification is the key to the personalization and unmatched experience

Drupal is an ultimate martech stack based on open-source and has been built in such a way that it integrates well with all other tools seamlessly. The use of API structure in Drupal allows the use of the latest javascript to create wonderful apps and deliver exceptional digital experiences in real-time.

ABM and Drupal collectively understand that audience identification is the key to the personalization and unmatched experience and therefore, ensures focus & flexibility to target only those accounts which are well-suited as per organizations’ competency. Ideally, Drupal manages content and the ABM platform ensures identification and recommendation.

Today with ABM, any company that has been using marketing automation technology and CRM software can automate much of the tedious work required for mining potential customer data and personalizing the marketing messages to meet the specific needs of the targeted accounts. In addition to this, an ABM strategy makes it smooth and efficient for enterprises to see how much of the money the company is spending on marketing is directly converting into closed sales and revenue or not.

Modules That Fuel Personalization Through ABM & Drupal Integration

Here are some Drupal modules and tools that support ABM for refined digital experiences-

1. Acquia Lift

Amalgamation of the potential of Lift and the capabilities of Drupal allows marketers to select the level of sophistication that fits their needs and budgets

Web Personalization is the key to successful customer experience. An effective personalization pulls and analyzes customer data, and accordingly suggest content to deliver the right experience to the right customers. For similar reasons, Acquia Lift provides the three-step approach, i.e., crawl, walk, and run approach for web personalization. 

Have a look at these three approaches-

Crawl personalizations can be started instantly from a content and data perspective. These are considered as low effort (means general, easily gathered data and personalization that can be ongoing), of varying impact, and with fast results.

Walk personalizations need additional content and more data collection for further defined segments. Considered as a medium to the high effort ( data that requires multiple visits and additional content creation), delivers results with moderate impact. 

Run personalizations demands more content, more personalization activities, and more data for further defining segments. They require high effort ( requiring data collection and integration from other systems, moderate to large-scale content generation, and more analysis and resources to build and implement rules) with high impact during an extended period.Multiple colored boxes with text insideSource: Acquia                                      

Doing it the right way, with the right technology, can only deliver results that will drive customer experience and your business forward. So, Acquia Lift when combined with powerful solutions, like Drupal, results in a powerful yet easy-to-use platform that augments real business results. Acquia Lift facilitates enterprises in understanding their customers and improving engagement with relevant content for unmatched contextual digital experiences.

The amalgamation of the potential of Lift and the capabilities of Drupal allows marketers to select the level of sophistication that fits their needs and budgets to build unified customer personas, based on data like device type, geolocation, and browser history. Following this, Lift delivers personalized content to relevant customer segments through drag and drop Drupal interface.

Acquia Lift offers following features-

1. Simple campaign creation

Marketers can easily create personalized campaigns in just three steps

2. No coding for testing and targeting

Fueling the creation and launch of personalization without any technical skills.

3. Well-defined personalization campaign types

Enterprises can set a/b tests, target personalizations to specific crowd or suggest content across a series of sessions to deliver the best possible experience.

4. Enhanced scheduling

Assists marketing teams aligning personalizations to events, promotions, sales, and press-related activities.

5. Multi-lingual personalization

Personalize in multiple languages by automatically localizing content as per the detected location.

6. Real-time operation and insights

Caters a dashboard from where activities can be reviewed in real-time for both optimizing and validating marketing investment.

  1. Smart Content Demandbase

The Smart Content Demandbase is a targeting and personalization platform to deliver a personalized experience to each visitor on the website in real-time

The Smart Content Demandbase is a targeting and personalization platform to deliver a personalized experience to each visitor on the website in real-time.

It gives enterprises insights on buyers’ persona and so the ability to optimize your ABM at scale.

With Demandbase, marketers can target website content to companies that fit pre-defined criteria based on attributes and metrics like industry, revenue, customer status, or products purchased. Following are its features-

A. Coordination among different channels

Creating and managing target account lists in the Demandbase ABM platform can be done via enabling the third-party system to ingest these lists. This way, they can be used in a coordinated fashion across virtually any channel (email, direct mail, content syndication, etc).

B. Monitor and fragment target account audiences

Audience lists can be easily managed by fragmenting the data brought into the Demandbase Platform through these integrations. This way, opportunities through CRM can be pulled in for increasing the ROI of ABM programs and at the same time use it for boosting account profiles with contact data and both online and offline engagement data, to provide a comprehensive framework of target accounts.

C. Innovation through collaboration

Collaboration with other hundreds of smart, innovative companies who are building capabilities to benefit ABM marketers will grow only in the coming times. The Demandbase ABM Ecosystem will facilitate clients to benefit from such innovations alongside future capabilities that Demandbase delivers.

D. Seamless data integration

In a world where martech stacks are overflowing, siloed data comes up as a huge challenge for every CMO in achieving the desired ROI. With the enablement of complementary solutions to pass data between systems, the Demandbase ABM Ecosystem can eliminate the risk of buying decisions and enable the marketer to get to value quickly.

  1. Smart Content Module

Marketers can leverage browser conditions, cookies, or third-party APIs to display various content for anonymous and authenticated users

The Smart Content module builds for Drupal 8, can be easily integrated with any data source to facilitate enterprises deliver segmented content- via Drupal admin, as per industry, buyer stage, location or other crucial segments.

It is a toolset that enables the personalization of an anonymous website in real-time. Marketers can leverage browser conditions, cookies, or third-party APIs to display various content for anonymous and authenticated users.

However, it has limited functionality on its own as it is designed to work in conjunction with other modules to boost the power of personalization.

Two of its components are-

1. Smart Content Blocks

Smart content block lets you insert a smart content block on any page to hide/show/swap content within that block, as per the conditions defined by a content administrator. These blocks can be added anywhere, and even in multiple regions on a single page.

2. Smart Content Segments 

You can create, save, and manage a set of conditions, knowns as segments with it. These blocks can use any segment(s) to display the corresponding content.

Smart content lets an API with available data be used as conditions to boost your personalization strategy and better leverage the tools you already have.

Final Words

Drupal and ABM take personalization to the next level collectively and also empower sales and marketing teams. The results obtained are - increase in customer engagement, relevant leads and prospects, enhanced customer retention, and hence sky-rocketing ROI. 

If your enterprise is looking for inculcating Drupal and ABM platforms, then you are in the right place! Srijan has helped its clientele in maximizing their ROI and it can help you too. Contact us now!

Topics: Drupal, Personalization, Planet Drupal, User Experience and User Interface

Do away with Security Risk Through AppSec Shift-Left Approach

Posted by Rahul Kumar on Nov 5, 2019 10:45:58 PM

With developers under the constant pressure of completing the software development process expeditiously, more and more facets of the process are compelled to make a “shift-left”, and bob up in the software development lifecycle (SDLC).

Given this circumstance, security can no longer be taken as a casual job especially when the code is being updated and delivered every few seconds and minutes.

That is where this “AppSec Shift-Left” movement comes into the spotlight. A strategy to audit code by discovering and eliminating software vulnerabilities without hampering the development process.

This blog will elucidate the need for AppSec shift-left approach and the application security tools that can be leveraged to patch the same issues.

The Need of Shift-Left Approach

The idea behind using the shift-left approach is to find vulnerabilities at an early stage in the SDLC in a fast and efficient manner. The earlier the development teams find bugs, the lesser is the rework they’ll have to do later. This is the reason why enterprises are setting up their developers responsible for application security. 

As a result, developers will have to embed this approach asap as a part of their responsibility to keep security in check and deliver the applications on time, and in case errors occur, they can fix in on time and not throw it over the fence to let someone else take care of it.

How Application Security Tools Can Support Developers 

7 Hexagons closely placed with text insideGenerally, developers have the common goal of producing secure, functional code within a deadline. To ensure security and functionality, they typically perform a code review process to debug their code.

Debugging code is not among the hopes and dreams of most of the developers. Plus, lengthy debugging sessions can delay the projects. So the ideal application security tools should help developers debug their code swiftly to boost their productivity and help them meet their deadlines. 

All these accomplishments will encourage developers to use the tool to remove software vulnerabilities. 

Additionally, whenever developers embrace these app security tools as a means to enhance their productivity, these tools are far more likely to showcase a material impact on vulnerability remediation.

Simply put, these application security tools reduce the amount of time they take for developers to debug their code. However, this is no easy task! To help developers produce secure, functional software on-time, these solutions must:

  1. Integrate into daily developer workflows. They shouldn’t interrupt development processes geared towards complying with the next deadline.
  2. Produce accurate and actionable results. Going forward, developers can fix vulnerabilities quickly once they have been identified.

Implement Shift-Left Approach With These Tools

Below mentioned tools, when implemented in CI/CD pipeline, will empower developers in finding the security loopholes, if any, at the right time.

  1. Fortify Static Code Analyzer (SCA) - 

The Micro Focus Fortify Static Code Analyzer (SCA) can identify, analyze, and resolve complex issues efficiently as it scans massive amounts of code in a flash followed by immediate actionable results; making it convenient for developers to create secure code.

SCA plays an essential role in creating secure software by identifying vulnerabilities in software security architecture and application code with minimal effort & in negligible time; without compromising on the quality of the code. 

  1. Black Duck - 

Black Duck software composition analysis solutions and open source audits give you the insight you need to track the open source in your code, mitigate security & license compliance risks, and automatically enforce open source policies using your existing DevOps tools and processes.

Watch this video further to understand about AppSec Shift-Left Approach-

Open Source and Third-Party Software Audits

No matter what your organizations’ business is, you must be using open-source in one or the other way. The question that arises with the use of open-source is, whether you know how your organization is using it, what kind of licenses are playing the roles, and whether you can meet all of your license requirements. 

To answer all these questions, an audit is conducted to find what kind of open-source software (OSS) is present within your code and what licenses that OSS falls under.

Black Duck, an open-source library analyzer, comprises of following features-

  • Open Source and Third-Party Code Audit

Provides you with a complete open source bill of materials (BOM) for the target codebase; showing all open source components and associated license obligations and conflict analysis.

  • Open Source Risk Assessment

It offers a detailed view of open source risks in the codebase, including known security vulnerabilities, using Black Duck Enhanced Vulnerability Data. It can serve as a high-level action plan to prioritize research and potential remediation actions.

  • Web Services and API Risk Audit

Lists the external web services used by an application, with insight into potential legal and data privacy risks. It allows you to quickly evaluate web services risks across three key categories, i.e., governance, data privacy, and quality.

Conclusion

The software development life cycle (SDLC) is constantly increasing the pace and becoming more automated.

Developers must keep up with the pace and leave security behind with the shift-left approach. Considered as the fastest and most comprehensive tool, it can be easily integrated into DevOps pipelines to analyze the code, and boost security into digital SDLCs without compromising on the innovation part!

 

Srijan takes security issues as a serious threat to organizations’ valuable assets and progress. And so, to mitigate the risk, it has provided its clients with a solution to deal with it efficiently. You too can reach out to us for the same. Contact now!

Topics: Drupal, Planet Drupal, Security, Framework and Libraries, Opensource

Setup React App From Square One Without Using Create-React-App

Posted by Pradeep Kumar Jha on Nov 1, 2019 6:17:18 PM

The breakthrough in technology has brought a whole new range of tool suite for developers to make the software development process more efficient. React App is among one of them! A prominent tool recommended by the React community to create single-page applications (SPAs) and also get familiar with React.

React App ensures that the development process is refined enough to let developers leverage the latest JavaScript functionalities for better experiences and optimization of the apps for production.

For one of our clients- a giant retail travel outlet - who went out to get a realistic travel budget in mind for the travelers to plan ahead and avoid spending shocks along the way we built a budget planner. 

Built on React.js on top of Drupal, it is a dynamic feature and can be added anywhere in the website (under blogs, services) without coding. 

Creating React App doesn't require configuration of web pack (bundler for modules) and babel (compiler). They come inbuilt. Developers can right away start with coding here. However, the drawback is that they won’t be able to get an idea about things happening in the background.

If we set up React App without using the Create React App, then we will be able to know which all NPM packages/components are needed to make react app working.

About React App

Create React App was built by Joe Haddad and Dan Abramov. The GitHub repository is well-maintained by the creators to fix errors and deliver updates frequently. 

It is a prominent toolchain for building apps quickly and efficiently. A toolchain can be defined as a set of different s/w development tools that are optimized to perform specific functions. For example, the C++ development process requires the compiler to compile the code and a build system, say CMake, to manage all the dependencies. Similarly, the React App is used to create “hello-world” applications.

This blog will showcase how to create a React app from scratch. The prerequisite is to have the NPM package manager installed in the system.

Below mentioned are the steps for the same-

Step 1- Create an app directory

mkdir myApp

Step 2- Access myApp folder and run 

npm init

This, in turn, will create a package.json file for which you can provide the name and version.

Or

npm init -y

This will create a package.json file with a default package name and version.

Step 3- Install react and react-dom packages

npm install react react-dom

This will create a node_modules folder with all dependent libraries to further add dependency inside package.json file)

Step 4- Create a .gitignore file, to avoid pushing unnecessary files to GitHub

vi .gitignore

Under files section, add all the files which you don’t wish to be tracked by Git

  1. node_modules
  2. dist
  3. ._

dist ( Distributed folder ):- This is an auto-generated build directory. We don’t require this folder because it will be generated by the compiler.

Step 5- Create an app folder

mkdir app

Access app directory and then create three files 

  1. touch index
  2. js index.css
  3.  index.html

Step 6- Edit index.html and add below snippet

<!DOCTYPE html>

<html>

    <head><title>

        my-app

    </title></head>

    <body>

        <div id="app"></div>

    </body>

</html>

( No need to add any styling inside index.css file as of now )

Step 7- Edit index.js file and add below snippet

import React from 'react';

import ReactDOM from 'react-dom';

import './index.css';

class App extends React. Component{

    render(){

        return(

            <div>Hello World</div>

        )

    }

}




ReactDOM.render(<App />, document.getElementById('app'))

At the time of running this JSX code (XML/HTML- like syntax used by React that extends ECMAScript) in the browser, it will drop an error. Because the JSX code browser doesn’t understand and that is when we require Babel and Webpack.

npm install --save-dev @babel/core @babel/preset-env @babel/preset-react webpack webpack-cli webpack-dev-server babel-loader css-loader style-loader html-webpack-plugin

NPM install takes 3 exclusives, optional flags that either save or duplicate the package version in your main package.

1.  JSON: -S, ~save: 

The package appears in your dependencies

2. -D,~save.dev: 

The package appears in your devDependencies

3. -O, ~save-optional:

The package appears in your optionalDependencies

We will use Flag--save-dev to differentiate between built dependency & app dependency. 

Once installed successfully, you can check the package.json file to check the differences.

Webpack Configuration

Webpack, as stated is a module bundler, which primarily focuses on bundling JavaScript files for usage in a browser. Though it is also capable of transforming, bundling, or packaging just about any resource or asset.

Check the steps below for webpack configuration-

touch webpack.config.js

Step 1- Add below snippet in this file

var path = require('path');

var HtmlWebpackPlugin =  require('html-webpack-plugin');

module.exports = {

    entry : './app/index.js',

    output : {

        path : path.resolve(__dirname , 'dist'),

        filename: 'index_bundle.js'

    },

    module : {

        rules : [

            {test : /\.(js)$/, use:'babel-loader'},

            {test : /\.css$/, use:['style-loader', 'css-loader']}

        ]

    },

    mode:'development',

    plugins : [

        new HtmlWebpackPlugin ({

            template : 'app/index.html'

        })

    ]




}

Step 2- To allow babel-loader work well, we have to add babel preset config to package.json

"main": "index.js",

"babel":{

    "presets" : [

      "@babel/preset-env",

      "@babel/preset-react"

    ]

  }

Step 3- To run build, we need to add webpack to script within the package, i.e.,  package.json

"main": "index.js",

  "babel":{

    "presets" : [

      "@babel/preset-env",

      "@babel/preset-react"

    ]

  },

  "scripts": {

    "create": "webpack"

  },

Step 4- Run below command

npm run create

With this, webpack will be created, which, in turn, will create a dist folder and our bundle file including index.html.

Watch this video to learn more about it

 

Step 5- Now to start webpack dev server, add below snippet inside package.json file

"scripts": {

    "start": "webpack-dev-server --open"

  }

It will start building our code as soon as we run npm start.

Step 6- All setup is done. Now run `npm run start` command to see the result on the browser.

The final directory structure will somewhat look like this as shown in the picture - 

 

Note: You might observe some storybook related extra files in the picture. However, these files won’t be visible in your setup. If you want to know about the storybook, stay tuned for our next blog.

Conclusion

I hope that now you have understood the fundamentals of Create React App better. If Yes, then implement the given steps right away and start building your awesome ideas!

Stay tuned for my next blog in which I will discuss Storybook. 

 

Happy Coding!

Topics: Planet Drupal, JavaScript & UI/UX, Architecture, Framework and Libraries

Create Once Publish Everywhere with Drupal

Posted by Kimi Mahajan on Oct 25, 2019 2:30:06 PM

Long gone are the days, when cellphones were used just for calling purposes and desktops were switched on to browse the web. Today, information and entertainment can be accessed from anywhere and from any device.

According to Pew Research, over 95% of people currently own a cell phone, out of which more than 70% are smartphone users.

Users expect the best possible accessibility and functionality no matter what platform they're on. Let’s understand how Drupal solves the challenges inherent to this evolving model of content consumption with the concept of Create Once Publish Everywhere.

Understanding the Approach

COPE is a content management technique allowing content creators to add content in one place and repurpose it multiple times for different mediums.

It is important for enterprises to manipulate their content strategy as customers engage with the content they’re interested in across different touch points as per their needs.

So it’s beneficial to consider COPE approach while developing a web application. This revolutionary concept allows a considerable amount of work to be done in minimal time, effort and resources.

 

Marketers need to strategize for publishing content to this huge list of channels by treating content more like data. It’s no use conceptualizing content in the form of html pages, as this doesn’t apply to all forms of content available today. For example, through a smart speaker, you can book airline tickets, book a cab or pay your bills easily. The interaction with this conversational UI cannot be displayed through an html page as it has no visual display or screen.

It is important to understand that a smart speaker and a website do not understand and respond to the content in the same way.

Streamlining their ability in reaching out to their customers on their preferred device will allow enterprises to better scale their marketing efforts. Instead of html, enterprises need to transition towards structured content model by organizing digital content into independent fields so as to incorporate COPE across numerous channels.

On the other hand, the structured content approach could complicate an organization's digital strategy. This can lead to over dependence on Drupal as the platform for content distribution.

Drupal’s Solution to COPE

Drupal can provide a solution for your enterprise for content distribution to multiple channels by powering every instance of your digital system by adopting an API-first architecture.

Through API-first technique, the central web service would interact with a variety of applications to exchange data over a network. Drupal allows the API-first approach while decoupling the front end and using another cutting edge technology for the presentation.

Enterprises may implement a decoupled strategy to leverage Drupal as a service layer to drive complex digital ecosystems, or to provide front end teams with popular JavaScript framework capabilities or to use Drupal to power data to multiple touchpoints.

Drupal can provide the right solution to every problem, and an API-first approach could work when it is necessary to utilize technologies outside of the Drupal context.

Drupal gives the ability to make COPE a reality by providing the following:

  • Fields - to present different information such as image, video, product, text, select list, etc on the website
  • Content types - to make data more atomic for reuse
  • Views - to create lists of content curated by content type
  • Entity reference - to dynamically pull content from one page into another
  • View modes - to present the information in different formats on different pages
  • Services - to make information available to apps and feeds

API-first or decoupled architecture is considered among the most popular solution to create flawless digital experiences. The approach gives developers the flexibility to innovate as well as ensure future-proof builds that don’t require re-creating the entire feature.

Big names like Netflix have benefited from the decoupled approach in publishing content to every device which a user uses.

Drupal’s Distribution : Contenta

It’s often a challenge for non-drupalers to go for decoupled Drupal and enjoy the benefits of COPE as programming with decoupled Drupal is only for Drupal developers.

But, now the Drupal community has come up with a way to make it easier for them to leverage the power of decoupled drupal hassle free with Contenta.

Contenta is a stable API-first Drupal distribution adapted to make lives of non-Drupalers simpler and help them leverage Drupal 8’s outstanding capability for building decoupled application. With the help of built-in kits assembled with needed tools and configuration and demos, it can help to create cutting-edge apps in almost no time. After all decoupled Drupal should benefit everyone to its full potential.

https://www.youtube.com/watch?v=-KiMgk4wx2c

Keeping in mind the expertise in the subject, Contenta is simple and easy to use along with easy to understand documentation to refer for help and is fully-equipped to build an entire decoupled application without any external help or dependency on a front-end technology.

You can take up any front-end technology to go for with Contenta. So if you’re a front-end developer and are in search of a powerful back-end CMS for that impressive app that you’re planning to develop, you’ll just need to install Contenta and see for the out-of-the-box collection of your preferred front-end powered app examples that Contenta delivers by default.

Srijan teams can help you empower your marketing ability to reach out to enlarged list of customers and leverage Contenta to build decoupled applications for your enterprise. Reach out to us with your requirements and let our experts work on your needs.

Topics: Drupal, Planet Drupal

Delivering CaaS with Acquia Content Cloud

Posted by Nilanjana on Oct 22, 2019 3:29:00 PM

The website is no longer the sole arena of your brand’s digital experiences. We’ve transcended that and now a customer’s interaction with your brand is fragmented across multiple different channels - from the tiny smartwatch on their wrist to giant digital displays, from their mobile application to their in-flight screens. So your content needs to be on all these channels as well. 

But short of hiring numerous content writers and editors to write and reformat content for all these different channels, how do you play this game? The answer is Content as a Service.

Drupal has already proved its mettle when it comes to managing a huge volume of content at the backend. And now Drupal is channeling it’s decoupled capabilities to deliver a streamlined platform for CaaS - the Acquia Content Cloud.

What is Acquia Content Cloud


Acquia Content Cloud is a platform that allows content creators to write, edit, and review content independent of the channel where it will be published. The content created here can be pushed to multiple different channels simultaneously or at different times, and will be automatically formatted to best fit the channel. 

In essence, Acquia Content Cloud enables headless content creation and management for delivering multichannel digital experiences.

Though built on Drupal 8.7, the Content Cloud is a CaaS solution that can be used irrespective of whether you website and other display applications run on Drupal. You also do not have to worry about setting up Drupal (or upgrading to a new version of Drupal) to be able to fully leverage Acquia Content Cloud. Because it’s being made available as a software, you will have everything you need enabled out of the box.

Why use Acquia Content Cloud?


The whole challenge with delivering a multichannel digital experience is the fact that different channels have different ways of consuming and displaying content. And that can lead to some significant challenges:

Tedious Content Reformatting


Publishing content on different channels means copying and pasting the same content into the editing platforms for each of these channels. 

Let’s say you are a news outlet publishing a particular article. Your content team will upload it on the website with a headline, byline, images, text etc, on the CMS. TO send out the same news in an email newsletter, your team will have to go into your emailing platform and enter the headline and maybe some text, depending upon the design and structure of your email. To showcase the same image on the large digital displays you have in the office lobby, the team has to log into a different interface, reenter the content, maybe the headline, the byline and the image this time. 

All of this is just your team repeating the same bunch of things in different display system backends. Time they could have spent is getting more stories out. This repetition also creates room for more errors and confusion at the last updated versions, and even more work when there are real-time developments in a story.

Difficult Authoring Interfaces


While your CMS maybe editor-friendly (it likely is, if it’s on Drupal) but not all your display channels are easy to use at the backend. The more complex they are, the more time you content team spends on publishing content on them. The lack of efficiency can quickly get in the way of effective and impactful digital experience.

Content Silos


When you are reformatting content and separately publishing on each platform, your content begins to exist in silos. There is no one single place where you can view all content, or check on exactly which display channels a particular content piece has been published on. You can also not track revisions, or know if a particular content has been updates on all the display channels it was published on.

Basically, what you have is a whole lot of confusion and very limited visibility into your content.

The Acquia Content Cloud eliminates these problems by being a centralized platform for content creation and editing, which can then push it out to different channels. Here, you can enter all your content into a well structured template, where it can be stored, managed, approved and revised. Different channels can consume this content via APIs, and display it as needed, with no need for reformatting. 

How does the Acquia Content Cloud work?


With Acquia Content Cloud, the content team can create each content piece to include complete information and different media formats without worrying about how it would look when displayed on a particular channel. 

The solution is designed on the concept of flexible or atomic content. The platform breaks down any content piece into different smaller parts, with each being entered in a different field. 

For example, you have your headline, by line, summary, rich media, and body text entered into different fields. All of these are now reusable components that can be picked up on the basis of which display channel we want to push the content to. 

So for the website, all the components of the content piece get pushed out. For the digital banner, only the headline, byline, and image component get pulled for display. All other channels similarly pull in the component they require to most effectively display that piece of content. 

The general content publishing workflow on the Acquia Content Cloud platform goes something like this:


  • The content writer starts with creating a project. Choosing the type of content they are creating - blog/promotional/case study etc, and choosing the different channels where they want the content to be displayed
  • Next, they create a complete content piece by filling out the different fields, including rich media like videos, gifs, animations and more
  • They can schedule a publish time, to the piece to be available on all channels simultaneously
  • The platform send review notification to the editor, who can review the content, make changes, or trigger a revision workflow if needed
  • All changes happen on the base version of the content, making it easier to track changes and keep all channel updated
  • Once okayed, the content is pulled to different applications via APIs. Multiple API formats like GraphQL, JSON etc are supported
  • Once published, content writers and editors can also go in to make display changes to any channel if needed

And that’s it. That all your content team has to do to ensure content is displayed well across multiple channels. You create your content once and publish everywhere. You content team is free to do actual content creation, rather than copy-paste to different channels. And your marketing team can rest assured that every brand interaction, on every channel, in optimized, updated, and immediate. 

Acquia Content Cloud is currently available for private beta testing and you can sign up for it to test it out yourself. 

Meanwhile, if you are looking to decoupled Drupal solutions to enable advanced digital experiences at your enterprise, Srijan’s experts Drupal teams can help. We are also Acquia implementation partners, helping brands leverage Acquia’s suite to personalization, customer journey orchestration, digital asset management and cloud hosting offerings. 


Tell a bit about your project and let's explore how our Drupal experts can help.

Topics: Drupal, Planet Drupal, Omnichannel, Acquia

Essential Drupal SEO Modules to Boost Traffic On Your Website

Posted by Urvashi Melwani on Sep 27, 2019 12:00:00 AM

Search Engine Optimization (SEO) is the chief ingredient in preparing the recipe of top ranking on Google. SEO assist websites in acquiring traffic from organic, natural, or editorial search engine results. There are several other factors also that affects the ranking of the website, such as quality of content, site loading time, backlinks, and responsive designs.

Further, Drupal being a robust and highly customizable website content management system is considered as the most SEO friendly platform. Its unconventional architecture encourages site-builders to implement ethical SEO practices in their workflows, just to name a few, from  correct tagging of content,  and SEO-friendly naming conventions, to make your site search-engine friendly and user-friendly. 

Thus, with targeted content, properly coded website and theme, and installation of SEO modules can help organizations to make a success story seamlessly.

Integrate These Drupal SEO Modules For Better Visibility & Ranking

Text written horizontally and vertically inside box
Following is a Drupal SEO-friendly modules checklist that you can get ahold of to highlight your site-

1. Pathauto
One of the most essential modules of Drupal is the Patghauto. It saves your valuable time, which you devote to create the path/URL aliases. It does so by automatically creating URL /path aliases for the contents (nodes, taxonomy, terms, users) based on configurable patterns.

For instance, we configure our blog entry as blog-entry/[node:title]. And this blog post is published with the title, “Embracing Drupal SEO modules”, Pathauto will instantly generate an SEO friendly URL as “Blog/Embracing-Drupal-SEO-Modules” instead of “node/92”. 

2. SEO Checklist
If you are aware of the SEO basics and manage multiple websites at a time, then this module is perfectly suitable for you. With SEO Checklist, you can keep your SEO practices in check. 

It eliminates guesswork by creating a functional to-do list of modules and tasks that remain pending. The regular updates of this module make on-page search engine friendly without any hassle.

 

Two boxes interconnected with each otherSource: Drupal.org

It makes work simpler by breaking down the tasks into functional needs like Title Tags, Paths, Content, and much more. Next to each task is a link mentioned to download the module and a link to the proper admin screen of your website so that you can optimize the settings perfectly. It also places a date and time stamp next to each item when a task has been finished. This, in turn, provides a simple report that you can share with others showing what’s been done.

3. Metatag

This module allows you to automatically provide structured metadata, i.e., “meta tags”, about a website. In context with SEO, when people refer to meta tags, they usually mean referring to the meta description tag and the meta keywords tag that may help enhance the visibility and rankings on the search engine results.

4. XML Sitemap

Drupal XML sitemap module once installed will provide your website a sitemap itself and make it searchable by search engines. This, as a result, will help search engines in understanding the hierarchy of your website and accordingly crawl in a tree sort of manner.

The best part of having this module is the flexibility to include or exclude certain pages from the sitemap of your website. This means that you don’t need to get those pages indexed which you are not using anymore.

5. Google Analytics

The Google Analytics Module helps in tracing the footprints and general behavior of users concerning their interaction with the landing pages and the content present on the website. Not only this, but it also provides insights into your visitors including demographics, where they found you online, what keywords they used to find you and a lot more.

Further, it also eliminates the tracking of in-house employees who might be visiting the website very often and could be counted as visitors and unique sessions. 

6. Real-time SEO For Drupal

The real-time SEO module for Drupal relieves you from the tedious task of optimizing content by including keywords in a fast & natural way.

It works best in combination with the Metatag module. How?

It checks whether your posts are long enough to secure a place in SERPs, the meta tag is included with the high-ranking keyword present in it if there are subheadings in the post or not, etc.

This evaluation makes sure that you don’t miss out on a single opportunity even to increase organic traffic and hence improve your ranking.

7. Search 404

The search 404 module rescues your website by controlling the bounce rate, which search engines use as a criterion to rank websites’ quality. Whenever users come across some pages showing 404, this module automatically redirects them to the internal site search with the related term in the URL.

Besides, it helps you in retaining visitors coming in from old URLs linked from other sites or search indices.

8. Alinks

Alinks module automatically replaces keywords with links in the content body with a list of links. You can set the content type on which this should work by simply setting up the phrases and links through the administration interface. And from here onwards, the module will take over and replace the keyword phrases in the body field with links to the pages to specify.

9. SEO Compliance Checker

The SEO Compliance Checker analyzes the node content on search engine optimization whenever it is created or modified. Whenever a publisher saves or previews a node, the module performs audits and gives the user feedback on the compliance of the rules in the form of a result table to the editor. 

This can help SEO beginners immensely as they will get to know about the areas where they need to optimize content more accurately.

This comprises of scanning of alt tags in the image, usage of keywords in the node titles, keyword density on the body, etc. 

10. Schema.org Metatag

It maintains structured data and tags so that you can add them to your HTML to improve the way search engines read and represent your pages on SERPs.

11. Taxonomy Title

Taxonomy title modules let you edit the heading tag (H1) of the taxonomy page. The importance of H1 tag can’t be neglected and overlooked for it forms a crucial element in SEO and helps in achieving rank on the top page of SERPs. 

People interested in SEO may prefer to add more user-friendly, keyword-rich, and descriptive words to this heading element.

This is the only module that lets you control that title individually for every term. 

12. Menu Breadcrumbs

As per its name, it appends a breadcrumb menu line to the top of the website. It also provides substantial benefits for both users and search engines. Well, first it lets the user know where he is in the navigation hierarchy, and secondly, there is an anchor text in the breadcrumb, which internally links it to the appropriate URL.

13. Power Tagging

The PowerTagging module evaluates content from Drupal nodes and the associated file attachments. It interprets content and concepts automatically through thesaurus or taxonomy even if synonyms are used. Users can consolidate all suggested tags or index the bunch of Drupal content nodes automatically, leading to the formation of a semantic index. This practice makes search comfy than ever before.

Features-

  • Customizable entity’ tags with manual tags combined with an auto-completion of tags already used.
  • Multilingual tagging is supported
  • All content can be tagged automatically in one go with Bulk-tagging

 

Learn How To Use Taxonomy to Tag Content in 9 Steps

 

14. Similar By Terms
Similar by terms module tends to provide a framework for content items by showcasing a view block with links to other analogous content. The similarity is based on the taxonomy terms assigned to content. Views are available based on similarity within each of the defined vocabularies for a site as well as similarity within all vocabularies.

15. Footnotes
Footnotes module can be utilized for creating automatically tallied footnote references into an article or post, for instance, to add a reference to a URL.

16. Require on Publish
This module comes handy when fields to be required the only option is to be filled at the time of publishing content or if it is already live. This can be used when you have fields available such as tags or SEO information on your content that editors generally don’t need to fill up until the content is going live.

17. Auto Recommend Content Tags (Thru Apache Stanbol)
This module uses Apache Stanbol via a web socket to recommend real-time tags, or even find keywords while the editor is writing, editing, or creating a new piece of content.

18. Drupal SEO Tools

This is an all-inclusive SEO suite. This module offers a dashboard which encapsulates a plethora of SEO functions for the sites, from keywords, titles, tags, paths, redirects, sitemaps to Google analytics, webmaster tool, etc.

However, it has some prerequisites that must be met to make full use of the suite. 

19. Redirect

Redirect module lets you rechannel an existing URL to another one. Additionally, it keeps the two links on your website without delivering a 404 not found error. It also works wonder in case you want to handle duplicate content.

 

Watch this video further to understand more about Drupal 8 SEO-



20. Global Redirect

The problem with the alias system in Drupal is that the default URL is still present, i.e., there are still 2 URLs pointing to the same content on your website. The search engine bot can identify the duplicate content easily, and so it can put an impact on your website ranking.

Global Redirect module cures this problem by checking if there is an alias for the existing URL and if it is, then it redirects to the alias URL.

Besides, it exhibits other features like removing the trailing slash in the URL, cross-checking that clean URLs are being implemented correctly and checking permission and access to nodes, URLs.

21.Content Optimizer
Content optimizer module improves your website’s search engine ranking by refining the on-page optimization factors and ensuring that your content meets all the requisites listed under Drupal SEO best practices. It instantly audits your website content through SEO analyzer and guides as per the content stats obtained to improve search engine rankings.

22. Site Verification
Search engines rank your website when they are able to properly navigate through your website and also index it. Now, to know if your site is crawlable you need to verify it. This site verification module helps in the same by either uploading an HTML file or adding meta tags. It supports search engines like Google, Yahoo, & Bing. 

You can use this in combination with XML sitemap to let search engines index your up-to-date website content appropriately.

23. Links Checker
Broken things are considered unlucky and so as is the case with broken links for your website ranking. Broken links put a bad impression on search engines. Hence, Links Checker module can help specify the failed results which you can rectify easily.

24. Menu Attributes
The Menu attributes module facilitates the admin to point out specific attributes comprising of id, name, class, styles and rel.

This module is helpful in your SEO strategy especially when you want to “nofollow” certain menu items to mold the flow of PageRank through your site.

Are You The One Who Is Offending Search Engines? --- Follow These 5 Tips To Avoid Common SEO Mistakes

“To err is human, to forgive is divine”- Alexander Pope

After all, we, being humans, can also flub in achieving our goals. However, if not rectified on time, can result in heavy loss. And here by heavy loss means, your site won’t show up on top pages of the search engine results.

Notebook, phone and glasses kept near a man

Perhaps, you can prevent it from happening by following these 5 simple tips and tricks-

1. Include top-ranking keywords in your content

The primary task to be SEO-friendly is to focus on the keyword strategy for your website. Use various keyword tools, like Google Keyword Planner or SEMrush to find out the high ranking keywords that you can use in your website content ( landing pages, blogs, and other information pages) to secure top rank on the search results of the search engine.

2. Ensure that your URLs are search-engine friendly

Another important factor in our SEO checklist is to URL structure. Yes, it does matter! Search engines like Google, Bing put a lot of stress on the use of user-friendly URLs. Such clean URLs make the content more readable and also give a clear picture of what the page is about. Example of an unambiguous URL for a service page of a site would be something like this-www.example.com/services.

As discussed above, the Pathauto module is an excellent Drupal module which makes this process a whole lot easier by converting complicated URLs to clean and clear URLs.

3. Don’t underestimate the power of metatag

Metatags are those micro-sized text pieces that you (should) place in the header part of your website to make search engines aware of what the web page is about. 

In case you don’t include metatags in your content, the search engines are forced to guess what the page contains and trust us, this could seriously piss off search engines, and eventually, your SEO ranking will suffer!

Fortunately, you don’t need to indulge yourself into the code of your Drupal site’s web pages to implement meta tags since Drupal already has a solution (module) for it- Metatag module

With the metatag module, you can automate the process of placing meta tags and HTML title tags in the header of your webpage.

4. Indulge Users With Your Mobile-friendly Website

The changing technology scenario has brought everyone together with the advent of mobile phones, especially millennials, who use their smartphones to access the internet for every small detail.

Having said that, Google now prefers those websites who offer users mobile-friendly interface. Therefore, it’s high time that companies optimize their Drupal website well to adapt to the screen size of different devices. Enterprises can use content-as-a-service (CaaS) to push their content via APIs on their Drupal website. CaaS automatically adjusts the size and format of the content, increasing the feel of the content.

That’s why Drupal 8 is considered as an out-of-the-box solution for driving the SEO compatibility of the website effortlessly.

5. Keep Drupal updated

Drupal, being open-source software, and managed by a huge community of developers is regularly updated to incorporate new features and fix bugs and errors to keep potential security risks at a dead end. 

This has two benefits, one- your website will be safe from any cyber-attacks and second, search engines list those sites on top which keep vulnerabilities at bay. 

Hence, keeping your website updated is an important factor in your Drupal SEO journey. Make sure that you keep on updating your Drupal site as soon as an update is rolled out to keep website ranking high on SERPs.

Final Words

Confining yourself to just creating a website and pushing content on it is never enough to get your website on the top search results of search engine pages especially when there is a slew of websites present on the world wide web.

Search engine optimization for Drupal is a homogeneous practice that evolves as you keep investing time on it. The more you practice, the more is the visibility! Integrate these modules onto your website and also follow the mentioned Drupal SEO guide religiously to witness a significant boost on your website’s ranking on search engines. After all, it’s worth a try!

Topics: Drupal, Planet Drupal, MarTech

Empowering FinTech Space With Drupal Modules & Distributions

Posted by Urvashi Melwani on Sep 22, 2019 3:25:00 PM

Though big data, AI, Cloud, blockchain, and open-banking have been here since quite a long time to transform the way financial services are designed and rendered, there is still a roadblock in the way ahead - core banking infrastructure.

Open-source banking can level the playing field and enable incumbent players to take advantage of these powerful trends and transformative technologies

Outdated architecture, costly licenses, specialized consultants-all of these hinder accessible FinTech services from keeping up the pace with current trends even in this era of smartphone ubiquity, where with one click, everything gets done!

Open-source banking can level the playing field and enable incumbent players to take advantage of these powerful trends and transformative technologies.

By leveraging common technology infrastructure, it can analyze the customer data and deliver a seamless banking experience via the mobile phone, leverage the power of the cloud, connect into a distributed ledger and digital payments, and more.

As per the PWC Report, there are over 80% of the financial institutions that believe business is at risk to innovators; 56% believe that they have put the transformation in their core strategy ; 82% expect to increase FinTech partnerships in the next three to five years, and 77% expect to adopt blockchain as part of an in production system or process.

Drupal is the perfect website content management framework to create open-source banking platform where it will not only reduce costs significantly, free up IT teams to focus on innovation but also enable greater security and extensibility to new devices and delivery channels.

Challenges Faced by FinTech Ecosystem

Though FinTech solutions have been doing the rounds for quite some time now in the market, there are a few constraints that are still stonewalling the industry’s growth. Some of these are underlined below:

  1. Market regulators

    1. Balancing data privacy needs with the industry’s requirement for open data
      Market regulators are having a hard time in striking the balance between consumer needs of data security & data privacy and industry’s need for open data for insight generation. Data privacy is critical to safeguarding consumers’ trust in the FS space, however, stringent practices on data sharing can hamper the free flow of data crucial for creating innovative solutions. Data privacy is critical to safeguarding consumers’ trust in the FS space
    2. Aligning with the anticipated risk associated with advanced technologies

      Market regulators need to match the pace with the fast-changing technology landscape to fully understand the evolving risks on the wider ecosystem. For example, cryptocurrencies could be used for money laundering, and AI-driven algorithm trading could lead to system-wide risks by increasing market unsteadiness.

      Also, AI-led models for credit assessment and underwriting could lead to a segment of one and end up pricing certain customer segments out of the market for good.
      Various elements and text in one rectangleSource: Mastercard

    3. Ensuring stability in the FinTech sector in this close network of world
      It’s evident that FinTech players have created a diversified FS ecosystem which has led to the strengthening in interconnectivity, but it has also brought forth new systemic risk by launching disruptive models.

      For instance, local regulators are grappling to supervise global technology firms who operate across multiple jurisdictions, leading to regulatory arbitrage.
  2. FS Incumbents

    1. Reskilling people for the modern digital world
      It is one of the key challenges that industry is right now facing and i.e., “How to adopt workforce re-skilling strategies to endure the technology-led revolution”?

    2. Regular monitoring of advanced technologies
      Such regulations have clipped conventional players’ ability to experiment with advanced analytical models in areas directly influencing customers
      The FinTech industry is finicky about consumer security necessitates that advanced models should be employed in sensitive areas such as lending pass the test of explainability to protect consumer interests. Such regulations have clipped conventional players’ ability to experiment with advanced analytical models in areas directly influencing customers.

  3. FinTech players

    1. Tackle the cyber-security concerns to gain consumers’ trust
      The advancement of technology has its pros and cons. And one of the cons is increased cybercrime! Its now FinTech players and their partners’ responsibility of ensuring that appropriate digital control measures are taken to secure customers’ trust and assets.
    2. Lack of early-stage funding
      Despite the FinTech space appealing sustained investments over the past few years, many smaller startups still struggle to gain early-stage capital, prohibiting their potential to scale up.
    3. Managing regulatory uncertainty
      Although Indian FinTechs have worked in an enabling regulatory environment, they still have not been resistant to regulatory uncertainties. Many FinTechs who had built their business models around Aadhar-enabled services for customer onboarding had to pull it out due to physical mandates, leading to the disruption in their operations.

How Drupal Modules can Power FinTech?

Organizations planning to or delivering FinTech solutions need to maintain a robust online presence. Drupal has been powering the landscape of FinTech with its extraordinary capabilities.

However, unlike with media publishing, education, or government verticals, which have dedicated distributions, there is no such scenario in FinTech.

The mentioned ones satiate the needs of consumers by providing related features with ease-

 

  1. Commerce PayPal
    Commerce Paypal incorporates PayPal into the Drupal Commerce payment and checkout programs. Currently, it lends support to:
    1. Off-site payment via PayPal Payments Standard (WPS) & PayPal Express Checkout (EC),
    2. Off-site or on-site payment via PayPal Payments Advanced (PPA),
    3. Payflow Link (PFL), and
    4. On-site credit card payment via PayPal Payments Pro (WPP).
      The PayPal WPS / EC Integration supports PayPal’s Instant Payment Notifications (IPNs) to respond to authorizations, captures, voids, and refunds with full logging for testing and debugging.
  2. Currency
    Currency
    takes this overwhelming task on it by converting currency with its inbuilt conversion and price display input filter.
  3. Commerce Paybox
    Paybox
    is integrated with Drupal Commerce payment and checkout system. It offers two mechanisms - Paybox service and Paybox Direct (PPPS), wherein former service offers a payment solution on its server and redirects customers to paybox.com during the payment process and the latter one supports on-site payments. This implies that payments are done on the Drupal site.
    Installing HTTPS before implementing this payment method is considered good practice to ensure security.
  4. The Google Currency Converter
    The Google Currency Converter module has integrated Google finance calculator within it to convert currency on the website. It also offers an option where you can set your default currency and default currency conversion format.
  5. Budget

    Users can set up a budget with this module to manage their finances. The list of requirements goes like this:
    1. Data Structure- Data will be broken down into four main taxonomy terms: income, expenses, debt, and savings. From there, sub-terms can be added by the site administrator to further classify data items. Main terms can also have sub-terms, where the user can enter their description.
    2. User-interface- The data entry will be a multi-part question and answer session, with help pop-ups to help users enter data and select sub-terms from a drop-down menu to manage their finances.
    3. Security- Appropriate measures will be taken to ensure the privacy and security of the user and their data. Only the user, system administrator, and financial adviser role will be able to view the individual user’s data and report.
    4. Recommendations- The finance recommendations will be based on the user data’s deviation from normal as a percentage of net income for his/her income group. Additionally, the site administrator will be able to set thresholds where red flags will be raised along with the description for the user to understand the reasons behind it.
    5. Aggregate Reporting- The module will produce aggregate reports in spreadsheets with 6 months cost projections. These reports will be exportable in excel spreadsheet format.
    6. Open Source- The module will be licensed under the GPL and contributed to the Drupal community.

  6. UC OmniKassa
    Integrate Rabobank OmniKassa  to make it as a default checkout method for UberCart.

    This module offers different payment configuration methods (iDEAL, Credit Card, transfer) to use via SHA-1 encryption for secure payment status verification. All settings are adjustable in admin form.

  7. Ubercart Affirm
    Affirm is an off-site payment method and a financing alternative to credit cards and other credit payment products. This project integrates Affirm Credit Payment Gateway into the Drupal Ubercart payment and checkout systems.

    Watch this video to understand further how technology is changing the Finance sector-

     

  8. Commerce Lending Works
    Lending Works
    aligns investors with borrowers directly who want to spread the cost of their purchase. It offers flexible finance on purchases from £50 to £25,000, without any hidden fees.

    This module is useful for a retailer in:
    1. Boosting sales- Finance services can shoot up retailers’ sales by 17% and order value by 15% on average.
    2. Refined customer experience- Customers enjoy the hassle-free process whether its online, in-store or over the phone.
    3. Rocket science made simple- The integration process is super-fast and provides round the clock support to help them analyze sales on one easy-to-use online account, or connect by API.
    4. Flexible finance - Split small purchases into 3 interest-free payments or Finance from 6 to 60 months on purchases from £250.00
  9. Drupal Finance
    Drupal Finance
    aims at providing complete business accounting and finance solution. However, don’t use it in production as it is in the very early stages as of now and entity schema will likely change without any prior information.

The following features are either currently available or are in development:

  • Organizations
  • Financial Documents Entity Type with Bundles
  • Supplier Entity Type
  • Financial Field Type to store the monetary value of a particular currency, along with performing currency conversion based on the primary currency of the organization.
  • Formula Field Type (experimental) which can be used to dynamically perform calculations based on mathematical equations and can contain Tokens to include values from other fields.

    It comes in handy where value is based on values of other fields, such as adding together an invoice total amount and tax.

    Integration with the Currency module, along with an Exchange Rates Plugin which provides real-time and historical exchange rates powered by ExchangeRatesAPI.io.

Distributions

  1. Guardr
    Guardr
    is a Drupal distribution made in combination with the modules and settings to upgrade the Drupal’s application security and availability to meet enterprise security requirements.

    Sufficient information must be fed to the system so that it can store it and compute it to prevent any service disruptions caused by power outages, hardware failures, and system upgrades.
  2. Droopler
    Droopler
    is a Drupal 8 distribution offers pre-built websites with complete functionalities so that you can tweak as per your requirements and get your good-looking website ready swiftly.

    Droopler is great for:
    1. Website factories - Used to build various microsites with editors having the power to edit content. Pick a theme to match your brand colors and get your website ready instantly.
    2. Corporate websites - Having a site is essential for all to stay in business but it's not necessary that all companies have an extravagant budget. Drooplers is a great start to create websites in a pocket-friendly manner.

      Custom Bootstrap 4 theme

      SCSS included and all variables & settings can be customized to match your needs.

      Built on Paragraphs

      Multiple boxes with lines drawn inside them
      Source: Drupal.org

      It uses Paragraphs module to create the pages. During the installation, you get one content type with various paragraphs (banner, feature list, text with an image on the site, headline text with background image), all themed and working exceptionally.

      Multi-language support

      Two languages are set by default for a demo with options to remove them/add more as in the case with any multilingual Drupal site.

  3. Seeds- Drupal Starter Kit

    Seeds is a light distribution which SMEs can use to kickstart their projects irrespective of scale to speedily complete their projects.

  4. Panopoly

    A base distribution of Drupal powered by lots of Chaos Tools and Panels magic enacts as both general frameworks for site-building and a base foundation upon which other Drupal distributions can be built. 

Final Words

Consumer demands are taking a paradigmatic shift- and FinTechs are iterating on the product quickly to get ahead of demands by offering alternative financing sources, branch-less banking, and more. However, there is no need for enterprises to reinvent the wheel to achieve the necessary objectives, as the tools and technology that they need to deploy, Drupal, Blockchain, Cloud, AI, & Big data are all available commercially and they can leverage it to scale a comprehensive data ecosystem using APIs while mitigating risk.

They will either demonstrate significant improvements in automation, digitalization, analytics, quality, security, and compliance or else they will go backward compared to their peer group.

Here is to the hopes of using better technology and getting great business outcomes in the year ahead!

Topics: Drupal, Planet Drupal, Financial Services

When content tagging is not a part of your strategy, you lose

Posted by Urvashi Melwani on Sep 21, 2019 3:34:00 PM

Content has proven itself king time and again. The enthusiasm with which B2B and B2C companies are investing in content production, has however brought up a significant question- Are users able to find the relevant content?

Finding the relevant web content has been one of the biggest issues that enterprises and users both have been facing

Finding the relevant web content has been one of the biggest issues that enterprises and users both face and so, it needs to be addressed without further delays to avoid poor user experiences and negative sentiments. 

Additionally, big brands and companies also lose out on opportunities due to the content searchability issue, like failing to quickly come up in the search results for a given phrase or set of keywords, which can jumble the company’s revenue percentage.

The problem can be fixed with little effort for Drupal powered enterprises. They just have to inculcate content tagging while classifying their piece of content. 

Having said that, this blog will provide insights on content tagging, taxonomy, and how implementing these factors on your Drupal website can take your marketing efforts to a whole other level.

Why Does Strategic Taxonomy Matter?

Content tagging can be huge resource-demanding and tedious task, especially when done manually, leaving companies wondering even if it’s worth the efforts. So, before building your tagging taxonomy, it’s better to understand why it matters.

All your efforts put into procuring and producing content will go wasted if there is no one to read it

  • Searchability- For your targeted  audience to find it

Enterprises have diverse and in-depth categories of resources available but what if users visit the site and could not find the desired content, they’re going to leave of course. 

All your efforts put into procuring and producing content will go wasted if there is no one to read it. Thus, it’s better to help your targeted audience access your content in the simplest and convenient way through a proper tagging structure.
Box comprising circle in it                                                                 Source: Curata

  • Usability: For your internal team to leverage it

Content tags not only benefit users but also internal teams of the company, especially sales. Including tags such as buying stage, persona, industry, product line, and geographical region, will only benefit the sales team to leverage and share relevant content with potential customers that align with those components. 

It will facilitate key stakeholders in disseminating content in their network to move users through the preferred funnel

This strategic content plan and execution as per business goals will increase the shareability of content for your users and will also facilitate key stakeholders disseminate content in their network to move users through the preferred funnel.

  • Data Insights: For your analytics team to gain insights from it

Another key benefit of proper tagging taxonomy can be leveraged through tag structure. It helps in building custom segments of data for your analytics teams to extract data and insights on the content framework, calendar promotion schedule, and content production cadence, and audience preferences so that you can tailor your content accordingly.

  • Sales Acceleration: For your readers to navigate, curate and refer to it

The agenda has been always on enhancing user experience. If they have engaged with a piece of content that resonated with them, they are more likely to read more content on the same topic, category or style. Tagging taxonomy with simple tag filtering showcase users the next article they should read as in line with your preferred funnel structure.

If users have engaged with a piece of content that resonated with them, they are more likely to read more content on the same topic, category or style

All this can be achieved by simply organizing content through a strict tagging taxonomy.  A better content tagging structure can create more business efficiencies for users and internal teams- they can tangibly impact the bottom line!

Content Tagging and Drupal Taxonomy

In Drupal, taxonomy is the core module used for categorizing or classifying content being built on the website with the CMS. It is critical to the website’s information architecture, on both the back and front ends.

Taxonomies in Drupal consists of vocabulary associated with them. This vocabulary list helps CMS to determine what items belong with what types of content. Further, vocabularies have terms with them, where the list of terms define the contents of the vocabulary. 

These can be a part of a hierarchy or simply a compilation of tags. Tags group nodes (elements in Drupal sites that contain content; eg. articles and basic pages) together. These can then be referenced with the search on the website. 

Sites built on Drupal can have an unlimited number of vocabularies and terms, so complex sites can be built using the framework. These two elements associated with your website can serve several purposes, especially for displaying content and managing content assets. It can also be important for reference as well.

Content tags, on the other hand, are a great way to navigate websites. In fact, this type of tag often appears as a hyperlink that users can click on to view other content in the system that contains the tag. These are used within the content management system, say, Drupal, to organize, filter, and relate content for end-users.

These tags can be applied in a few different ways, depending on the system that is using them. Some systems will allow for the creation of highly controlled tagging lists that content providers can choose terms from. Other systems may supply a free-tagging method, where users just type in terms.  Some systems allow for both methods.

How to Use Taxonomy in Tagging Content?

Although you can optimize your content based on its type, you might also want to view content based on what it is about. Taxonomy allows you to link terms with the content which you can put to use in organizing and presenting content on your website. 

Taxonomy allows you to link terms with the content which you can put to use in organizing and presenting content on your website

You can refer to this blog , Adding Tags with Drupal Taxonomy In 9 Steps,  to learn using taxonomy in tagging content. There are nine steps given which you can follow to classify your content hassle-free and increase your site visibility.

How Drupal-powered Enterprises Can Benefit From Using Taxonomy?

Taxonomy plays an important role in content strategy as it can make sense of your organization’s content by supporting the following activities-

  • Search and Discovery

This is the most common and useful benefit of taxonomy-  as it facilitates search and discovery in knowledge-driven and Drupal-powered organizations; leading to improved discovery layers including search, related content, and personalization so that it can work across various content repositories and even multiple organizations. In the end, the objective is to empower users and knowledge workers so that they can quickly find what they need. Search is essential for their productivity  and taxonomy can ensure it to a great extent.

Search engines like Google and Bing will be able to easily determine the site’s content, architecture, design, and organization of the website files, and hence improving ranking on SERP.

  • Permissions or Visibility

The goals of Drupal-powered organization determines how best to use taxonomy, permissions & metadata to share the information (public, confidential, semi-confidential, etc.) within the organization with various parties. There are many nodes and specific content that only certain members with the organization are allowed to edit.

Developers can use the permissions in the administration page within Drupal to assign permissions and roles for registered users of the site

Developers can use the permissions in the administration page within Drupal to assign permissions and roles for registered users of the site. This ensures high flexibility to developers as  they can also modify the content which the public can view.

  • Repurposing

Re-using the existing content wherever it’s relevant instead of starting from scratch or simply recombining the taxonomy (if there is not even one in place to allow items to be found) into new useful information sets can save plenty of time and efforts of the organization. It can also help in reaching new audiences and reinforcing your message.

  • Future-proofing knowledge held in the business

Taxonomies are “knowledge insurance” that stores and shares classified information assets, to retain knowledge accessibility while people move on. Obviously, a taxonomy can also move by continuously evolving in line with the needs of the organization.

 6 Best Practices To Tag Content Well

  • Consistency is the key

Use clear, consistent tagging throughout your organization to provide a uniform experience to the customers. Marketing and sales team should  use the same taxonomy terms to tag content. 

However, if you won’t share tags from the same taxonomy, you are going to have a fractured website.

Too many tags oversaturate search results, and too fewer tags fail to provide enough personalized content

  • Strike the right balance

Users find it informative when tags are marked appropriately. Too many tags oversaturate search results, and too fewer tags fail to provide enough personalized content. So, it’s important to find the right balance.

  • Focus on the user

The right balance can be easily achieved by focusing on users’ experience. Ponder upon the tags before adding that, will it add value to users’ experience or is it just because you want the asset to get more attention on the site?

Three circles connected to each other

                                        Source: business2community

 

Take yourself out from the tagging equation and focus on the experience part, you’ll get a much clearer picture of which tags are and aren’t appropriate

  • Prioritize your time

Tagging consumes a lot of time so it’s a good practice to prioritize and maximize your time by evaluating the content. Find out which assets need more detailed tagging (for say, only those that will live on the site for a long time) and which can have more general tagging as they will change often (e.g. industry reports) so that you can your time and sanity.

  • Fill your content containers well

A tag associated with a topic having a  plethora of information within it is likely to keep a reader more engaged than a tag that has only one or two pieces of content. So, before creating a new tag, ensure that you have ample amount of content that could be tagged the same way.

  • Consider SEO while selecting tags

Use keyword planner tool to check SERPs and find out what keywords do users use to search the content-  is it the acronym, plural construction, or spelled out version. 

Drupal Modules

Here are some modules listed that work around the principle of taxonomy and content tagging-

The Power Tagging module is linked with thesaurus or taxonomy to interpret content and its concepts in Drupal. Users can easily curate all suggested tags at one place or can even compile collections of Drupal content nodes to create a semantic index. This makes search more comfortable than ever before.

It also allows you to customize your entity’s tags with manual tags and perform multilingual tagging. 

Features

  • Tweak your entity's tags with manual tags combined with an auto-completion of already used tags.
  • Supports multilingual tagging
  • Whole content can be tagged automatically at once via Bulk-Tagging

Available for - Drupal 8 | Not covered by Security Advisory

This Drupal module provides context for content items by displaying a view block with links to other similar content. The similarity is defined as per the taxonomy terms assigned to content. Views are available based on similarity within each of the defined vocabulary for a site as well as similarity within all vocabularies. 

Simply put, you can use this module by creating a free tagging vocabulary called “Tags” assigned to the content types on which you would like to display a similar view block.

Available for - Drupal 8 | Covered by Security Advisory

Good search engine optimization practices bring organic traffic to the website. And so this module helps in updating the heading tag at the top of the taxonomy term page so that it appears on top in SERPs. This is the only module that lets you control the title individually for every term.

Enterprises should add more user-friendly, keyword-rich, and describing words to this heading element. 

Available for - Drupal 7 | Covered by Security Advisory

Azure Cognitive Services API module  seamlessly incorporates intelligent features and technology into the Drupal applications, like Machine Learning, Artificial Learning, and Natural Learning Process, to detect speech, facial and vision recognition other than detecting the emotions. 

Among the 4 features it provides text analysis, API module is helpful for tagging

  • Azure Text Analytics API Module

Text Analytics API is a cloud-based service that provides advanced natural language processing over raw text and comprises of three main functions- sentiment analysis, key phrase extraction, and language detection.

Available for - Drupal 8 | Covered by Security Advisory

This module helps in optimizing content around keywords in a fast, natural, and non-spam manner. It also keeps a check on other SEO factors such as the length of the post, written meta-description using focused keywords, and subheadings within the post. 

This real-time page analysis ensures that your content is easily searchable and liked by users.

Available for - Drupal 8 | Covered by Security Advisory

It is a great SEO module since it takes away the boring and laborious task from you. It automatically defines URLs which are both user-friendly and relevant as per the category and page title. This clarity in classification helps users churn information with ease and you can also get brownie points from search engines.

Available for - Drupal 8 | Covered by Security Advisory

Metatag module facilitates enterprises to provide more metadata on their website. This includes tags, page titles, descriptions, etc. As a result, it helps Google in ranking the website in SERPs.

Available for - Drupal 8 | Covered by Security Advisory

It is a semantic vocabulary of tags that you can add to your HTML to improve the way search engines read and represent your page in SERPs.

Available for - Drupal 8 | Covered by Security Advisory

Final Words

Embracing taxonomy and tags to classify content is a great way to solve the problems of those organizations who possess a gigantic amount of data or are anticipating to create a huge amount of it in the future.

Also, since Drupal is open-source software, there is an outstanding opportunity for enterprises to learn from a community of developers and users. However, the foremost task that organizations should do is start thinking hard about what they are doing with their content once it is classified and how they intend to deliver it so that it serves best customers’ manifold needs.

Topics: Drupal, Planet Drupal, Digital Experience

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