Do away with Security Risk Through AppSec Shift-Left Approach

Posted by Rahul Kumar on Nov 5, 2019 10:45:58 PM

With developers under the constant pressure of completing the software development process expeditiously, more and more facets of the process are compelled to make a “shift-left”, and bob up in the software development lifecycle (SDLC).

Given this circumstance, security can no longer be taken as a casual job especially when the code is being updated and delivered every few seconds and minutes.

That is where this “AppSec Shift-Left” movement comes into the spotlight. A strategy to audit code by discovering and eliminating software vulnerabilities without hampering the development process.

This blog will elucidate the need for AppSec shift-left approach and the application security tools that can be leveraged to patch the same issues.

The Need of Shift-Left Approach

The idea behind using the shift-left approach is to find vulnerabilities at an early stage in the SDLC in a fast and efficient manner. The earlier the development teams find bugs, the lesser is the rework they’ll have to do later. This is the reason why enterprises are setting up their developers responsible for application security. 

As a result, developers will have to embed this approach asap as a part of their responsibility to keep security in check and deliver the applications on time, and in case errors occur, they can fix in on time and not throw it over the fence to let someone else take care of it.

How Application Security Tools Can Support Developers 

7 Hexagons closely placed with text insideGenerally, developers have the common goal of producing secure, functional code within a deadline. To ensure security and functionality, they typically perform a code review process to debug their code.

Debugging code is not among the hopes and dreams of most of the developers. Plus, lengthy debugging sessions can delay the projects. So the ideal application security tools should help developers debug their code swiftly to boost their productivity and help them meet their deadlines. 

All these accomplishments will encourage developers to use the tool to remove software vulnerabilities. 

Additionally, whenever developers embrace these app security tools as a means to enhance their productivity, these tools are far more likely to showcase a material impact on vulnerability remediation.

Simply put, these application security tools reduce the amount of time they take for developers to debug their code. However, this is no easy task! To help developers produce secure, functional software on-time, these solutions must:

  1. Integrate into daily developer workflows. They shouldn’t interrupt development processes geared towards complying with the next deadline.
  2. Produce accurate and actionable results. Going forward, developers can fix vulnerabilities quickly once they have been identified.

Implement Shift-Left Approach With These Tools

Below mentioned tools, when implemented in CI/CD pipeline, will empower developers in finding the security loopholes, if any, at the right time.

  1. Fortify Static Code Analyzer (SCA) - 

The Micro Focus Fortify Static Code Analyzer (SCA) can identify, analyze, and resolve complex issues efficiently as it scans massive amounts of code in a flash followed by immediate actionable results; making it convenient for developers to create secure code.

SCA plays an essential role in creating secure software by identifying vulnerabilities in software security architecture and application code with minimal effort & in negligible time; without compromising on the quality of the code. 

  1. Black Duck - 

Black Duck software composition analysis solutions and open source audits give you the insight you need to track the open source in your code, mitigate security & license compliance risks, and automatically enforce open source policies using your existing DevOps tools and processes.

Watch this video further to understand about AppSec Shift-Left Approach-

Open Source and Third-Party Software Audits

No matter what your organizations’ business is, you must be using open-source in one or the other way. The question that arises with the use of open-source is, whether you know how your organization is using it, what kind of licenses are playing the roles, and whether you can meet all of your license requirements. 

To answer all these questions, an audit is conducted to find what kind of open-source software (OSS) is present within your code and what licenses that OSS falls under.

Black Duck, an open-source library analyzer, comprises of following features-

  • Open Source and Third-Party Code Audit

Provides you with a complete open source bill of materials (BOM) for the target codebase; showing all open source components and associated license obligations and conflict analysis.

  • Open Source Risk Assessment

It offers a detailed view of open source risks in the codebase, including known security vulnerabilities, using Black Duck Enhanced Vulnerability Data. It can serve as a high-level action plan to prioritize research and potential remediation actions.

  • Web Services and API Risk Audit

Lists the external web services used by an application, with insight into potential legal and data privacy risks. It allows you to quickly evaluate web services risks across three key categories, i.e., governance, data privacy, and quality.

Conclusion

The software development life cycle (SDLC) is constantly increasing the pace and becoming more automated.

Developers must keep up with the pace and leave security behind with the shift-left approach. Considered as the fastest and most comprehensive tool, it can be easily integrated into DevOps pipelines to analyze the code, and boost security into digital SDLCs without compromising on the innovation part!

 

Srijan takes security issues as a serious threat to organizations’ valuable assets and progress. And so, to mitigate the risk, it has provided its clients with a solution to deal with it efficiently. You too can reach out to us for the same. Contact now!

Topics: Drupal, Planet Drupal, Security, Framework and Libraries, Opensource

Create Once Publish Everywhere with Drupal

Posted by Kimi Mahajan on Oct 25, 2019 2:30:06 PM

Long gone are the days, when cellphones were used just for calling purposes and desktops were switched on to browse the web. Today, information and entertainment can be accessed from anywhere and from any device.

According to Pew Research, over 95% of people currently own a cell phone, out of which more than 70% are smartphone users.

Users expect the best possible accessibility and functionality no matter what platform they're on. Let’s understand how Drupal solves the challenges inherent to this evolving model of content consumption with the concept of Create Once Publish Everywhere.

Understanding the Approach

COPE is a content management technique allowing content creators to add content in one place and repurpose it multiple times for different mediums.

It is important for enterprises to manipulate their content strategy as customers engage with the content they’re interested in across different touch points as per their needs.

So it’s beneficial to consider COPE approach while developing a web application. This revolutionary concept allows a considerable amount of work to be done in minimal time, effort and resources.

 

Marketers need to strategize for publishing content to this huge list of channels by treating content more like data. It’s no use conceptualizing content in the form of html pages, as this doesn’t apply to all forms of content available today. For example, through a smart speaker, you can book airline tickets, book a cab or pay your bills easily. The interaction with this conversational UI cannot be displayed through an html page as it has no visual display or screen.

It is important to understand that a smart speaker and a website do not understand and respond to the content in the same way.

Streamlining their ability in reaching out to their customers on their preferred device will allow enterprises to better scale their marketing efforts. Instead of html, enterprises need to transition towards structured content model by organizing digital content into independent fields so as to incorporate COPE across numerous channels.

On the other hand, the structured content approach could complicate an organization's digital strategy. This can lead to over dependence on Drupal as the platform for content distribution.

Drupal’s Solution to COPE

Drupal can provide a solution for your enterprise for content distribution to multiple channels by powering every instance of your digital system by adopting an API-first architecture.

Through API-first technique, the central web service would interact with a variety of applications to exchange data over a network. Drupal allows the API-first approach while decoupling the front end and using another cutting edge technology for the presentation.

Enterprises may implement a decoupled strategy to leverage Drupal as a service layer to drive complex digital ecosystems, or to provide front end teams with popular JavaScript framework capabilities or to use Drupal to power data to multiple touchpoints.

Drupal can provide the right solution to every problem, and an API-first approach could work when it is necessary to utilize technologies outside of the Drupal context.

Drupal gives the ability to make COPE a reality by providing the following:

  • Fields - to present different information such as image, video, product, text, select list, etc on the website
  • Content types - to make data more atomic for reuse
  • Views - to create lists of content curated by content type
  • Entity reference - to dynamically pull content from one page into another
  • View modes - to present the information in different formats on different pages
  • Services - to make information available to apps and feeds

API-first or decoupled architecture is considered among the most popular solution to create flawless digital experiences. The approach gives developers the flexibility to innovate as well as ensure future-proof builds that don’t require re-creating the entire feature.

Big names like Netflix have benefited from the decoupled approach in publishing content to every device which a user uses.

Drupal’s Distribution : Contenta

It’s often a challenge for non-drupalers to go for decoupled Drupal and enjoy the benefits of COPE as programming with decoupled Drupal is only for Drupal developers.

But, now the Drupal community has come up with a way to make it easier for them to leverage the power of decoupled drupal hassle free with Contenta.

Contenta is a stable API-first Drupal distribution adapted to make lives of non-Drupalers simpler and help them leverage Drupal 8’s outstanding capability for building decoupled application. With the help of built-in kits assembled with needed tools and configuration and demos, it can help to create cutting-edge apps in almost no time. After all decoupled Drupal should benefit everyone to its full potential.

https://www.youtube.com/watch?v=-KiMgk4wx2c

Keeping in mind the expertise in the subject, Contenta is simple and easy to use along with easy to understand documentation to refer for help and is fully-equipped to build an entire decoupled application without any external help or dependency on a front-end technology.

You can take up any front-end technology to go for with Contenta. So if you’re a front-end developer and are in search of a powerful back-end CMS for that impressive app that you’re planning to develop, you’ll just need to install Contenta and see for the out-of-the-box collection of your preferred front-end powered app examples that Contenta delivers by default.

Srijan teams can help you empower your marketing ability to reach out to enlarged list of customers and leverage Contenta to build decoupled applications for your enterprise. Reach out to us with your requirements and let our experts work on your needs.

Topics: Drupal, Planet Drupal

Integrating Marketing Automation With Drupal Can Drive Faster Response Time To Customers

Posted by Urvashi Melwani on Oct 25, 2019 2:16:24 PM

In this digitally altered scenario, where every millisecond is crucial for the marketing industry to deliver customer responsiveness and enhance productivity, enterprises should start leveraging the marketing automation system earnestly & in a full-fledged manner to take their game to the next level.

 

The digital integration of marketing automation tools will create a huge difference in the upcoming times for marketing communication

After all, marketing automation is an efficient marketing strategy that draws together your different content with demographic information of your customers, to help you convert these potential leads at the most feasible time. 

The digital integration of marketing automation tools will create a huge difference in the upcoming times for marketing communication. As a result, these software tools and technologies will make it easier to incorporate seamlessly with a Drupal-based website through custom modules.

Now, let’s take a deep look at this blog which provides insights on marketing automation, it’s benefits, and available Drupal modules to make the work of marketing teams easier manifolds-

Know What Is Marketing Automation

Marketing automation facilitates organizations to consolidate, streamline, and automate tasks with the help of modules and tools that were earlier bulky, repetitive, and consumed a large chunk of time, such as emails, social media, analyzing the audience, and pushing them the right content at the right time.

 

Marketing teams can view a centralized dashboard and also tweak their strategies to enhance the overall ROI of the organization

Marketing teams can view a centralized dashboard and also tweak their strategies to enhance the overall ROI of the organization

This way, marketing teams can view a centralized dashboard and also tweak their strategies to enhance the overall ROI of the organization. These time and cost-saving effects keep increasing along with the growth of organizations in size and complexity.

Benefits of Marketing Automation


Various elements being pointed out by element in the centreThe benefits of implementing marketing automation tools are manifold for overall business as well as for marketing teams as well. Below is the list of benefits of marketing automation-

1. Reduce your staffing costs

Marketing automation tools let your team set up lead nurturing and marketing campaigns that can be automatically triggered based on certain defined criteria.

Within the few months of the setup of automated campaigns, your business can easily send thousands of personalized emails each day on autopilot.

2. Grow revenue

Once your company starts automating your cross-sells, up-sells, and customer follow-ups, you can observe an increase in your customer lifetime value. And when combined with better lead management and prioritization, it will possibly increase your sales activity too to boost your ROI.

3. Improves accountability of sales and marketing teams

Marketing automation ensures that the obstacles are identified well on-time with its tangible processes, and aerial view reporting of the company’s projects.

In case, the marketing team is unable to convert the identified leads into “sales-qualified leads”, it will get instant and impartial feedback for improving their nurturing campaigns.

This feedback mechanism not only reduces heated arguments but also lets staff members take the onus of their part and hence perform it more diligently.

4. Less repetition and more focus on creativity

 

When manual work is replaced with automated rules and campaigns, enterprises naturally free up their team members’ time to emphasize more creative tasks

When manual work is replaced with automated rules and campaigns, enterprises naturally free up their team members’ time to emphasize more creative tasks.

This clearly improves team members’ productivity & efficiency and simultaneously bestows them with the joy of enjoying creative work every day instead of performing mundane repetitive tasks. 

5. Refine your marketing processes

Enticing customers in this digital era is no more a cakewalk. If you want to engage customers with your services, then visualize their entire journey and work around making such worthy marketing strategies to gradually refine your leads targeting and nurturing process.

This whole journey will indicate to you about the leads that are falling off during the nurturing process, and hence, make refinements to those areas accordingly.

6. Target potential customers across various channels

 

Marketing automation lets enterprises reach customers in a personalized way across different online and offline channels

Personalization has become a newfangled solution now to show customers that companies do take their interests in likes/ dislikes. Marketing automation lets enterprises reach customers in a personalized way across different online and offline channels.

The services these tools offer range from multi-channel targeting, email, social, phone calls to text messages, and postcard targeting.

7. Schedule posts and campaigns ahead of time

Marketing automation tools give an edge to companies where they can easily schedule the different posts for different segments of their audience, based on the evaluation and insights gained on audience type.

Marketing teams can add variations in the content to send it to different sections of their audience, making it more personalized as per customers’ needs and interests.

8. Get reality check- what’s fruitful and what’s not

 

Marketing automation tools can help you figure out the campaigns that worked and for what segment of customers as per the data obtained through CRM

Marketing automation tools can help you figure out the campaigns that worked and for what segment of customers as per the data obtained through CRM. This level of detail enables you to create in-depth statistics reports, and hence, emphasize weak links for better results.

Implement Marketing Automation With These Drupal Modules


8 written inside Drupal logoHere is a complete list of the best Drupal marketing automation modules that you can incorporate in your website to reap its benefits-

1. Marketo MA

The Marketo MA module can help you incorporate the tracking capabilities of Marketo along with the ability to collect lead data during user registration and form submission.

Features include-

  1. Adds Munchkin tracking code to your webpages
  2. Collect lead data using Marketo’s Munchkin Javascript or API integrations.
  3. Ability to determine which user actions trigger lead capture
  4. Stipulate how user profile fields should align with Marketo fields

2. Marketo

Marketo is one of the prominent marketing automation modules in Drupal that offers consolidation of various Drupal components and the Marketo email marketing system.

It provides a framework by which Munchkin javascript can be embedded into your pages and an API as well for linking the tracking cookie and lead information. 

3. Eloqua

Eloqua is an automated marketing tool that streamlines all your stem-to-stern sales processes like, demand generation, revenue performance management, etc. 

It further boosts the sales processes by capturing a substantial amount of quality data of your customers’ sales leads and re-post the form submissions to the platform, provided you have an Eloqua subscription, to begin with.

4. Pardot

Well-known for its marketing and customer-relationship management tool, Pardot uses Pardot Analytics to collect details of your potential and current customers. For example, it can track whether a potential client was involved or discouraged by a particular price. Enterprises can also upload links and files to analyze if these particular sites are accessed or not, and so can create a list of links accordingly which customers can use to find other products that might interest them. 

Pardot offers a top-notch path based tracking system which can be leveraged throughout a Drupal-powered website.

Learn more about Pardot’s feature from here-

 

5. HubSpot

The HubSpot module integrates with HubSpot API and Webform to submit Webforms directly to HubSpot’s lead management system. HubSpot’s JavaScript tracking code can be directly embedded into your Drupal website.

HubSpot mentioned in a boxFor example, a Webform based contact form on the website can submit its data to HubSpot, where marketing teams may already track potential clients and contacts; or Webform-based e-newsletter signup could transmit the lead to HubSpot’s targeted marketing system, allowing you to use your formerly existing email campaigns.

6. Poptin

With Poptin, you can create amazing popups, options, and forms in no time. 

Poptin popup plugin tracks the behavior of website visitors and accordingly shows them the right content at the right time.

This, as a result, increases leads, gets customers to subscribe to a newsletter, increases their engagement and retains visitors that are just about to leave website using exit intent technology and many other triggers.

7. Mailchimp

This module provides collaboration with MailChimp, a well-known email delivery service. The module provides the following features-

  1. Allows website users or visitors to choose the email lists which they want to be in and out
  2. Lets marketing teams generate and send MailChimp email campaigns from the site
  3. Marketing team and users both can view a history of emails they have been sent from Mailchimp
  4. Ensures that the email delivery service is efficient, simple and precise


8. Personalize

Personalize module comes with an array of extendable plug-ins and APIs to tweak Drupal content for giving it a personalized touch. Two fundamentals of this module are-

  1. Personalizing content should be easy for anonymous users as it is for authenticated users
  2. Personalization should continue to work even when the pages are fully cached (including in varnish and CDNs).

9. Loopfuse Integration

No matter whether you are running SMBs or MNCs, you can integrate this module on your Drupal website with LoopFuse Oneview to automate marketing processes. It facilitates enterprises to automate web activity tracking, lead qualification and lead scoring activities. 

Know more about marketing automation from here:

 

10. Silver Pop Engage

Silver Pop Engage module caters to the sophisticated marketing automation product capabilities by integrating its Web Tracking API and XML API to allow tracking a user through various flows and levels of processes.

An anonymous user is allocated a distinctive cookie value as a result of which whenever they trigger any custom events, it gets stored in Silverpop’s Engage database. 

With the Engage Marketing Automation product, you can:

  1. Elevate the number of leads entering your pipeline and nurturing them until they are sales-ready
  2. Easily create multi-track drip campaigns driven by leads’ behavior
  3. Implement relevant communications and follow-ups constantly to keep your potential customers occupied
  4. Use several scoring models to score as per specified behavior and demographics.
  5. Establish a substantial marketing ROI by measuring the influence of campaigns.

11. Wildfire Email Marketing Platform

Wildfire is an email marketing system that incorporates completely into your website to allow the marketing team to send intuitive bulk emails to the subscribers in just a handful of clicks.

Any normal Drupal content can be put straight into an email hassle-free. The module also offers mail templates, list management, content management, and job tracking tools that are present in your Drupal website.

The marketing team has to just choose the stories that they want to include in their mail and rest WildFire takes care of. However, the prerequisite to use this module is to have an account with Wildfire HQ to perform a mail-out.

12. Automatr Marketing Automation

This is currently the only marketing automation tool and the first one as well that is specifically built for Drupal and other open-source platforms. It installs the basic integration code for Automatr on your Drupal website.

Below are the features it offers-

  1. Employs cookie and IP information to track every visitor on the website. It registers each page visit and download
  2. Keep a record of form submissions and tie them to the respective visitors so that you can analyze their actions.
  3. Showcases consolidated visitor history. 
  4. Powerful reporting
  5. Deploys SendGrid (highly efficient email distribution cloud) on the back end. And it is included in the cost.

13. Salesforce suite

This suite of modules supports integration with Salesforce by aligning Drupal entities such as users, nodes, files, with Salesforce objects such as contacts, organizations, and opportunities to perform more actions other than simply pushing or pulling information from Drupal to Salesforce or another way round.

Changes can also be made in real-time or independently during the scheduled runs.

Conclusion

To sum it up, marketing automation amalgamated with Drupal is the way ahead for businesses to design and deliver excellent experiences. It will facilitate enterprises in evaluating the levels of engagement which their site provides to the potential and existing customers. 

As consumers become more demanding and data growth breaks out, progressive companies will look forward to emerging technologies to lead in an era of intelligent and automated customer experience. 

However, the success of such content management and marketing automation solutions will depend on the ease of adoption and its ability to scale across millions of customers/ across locations while ensuring that errors and bugs are being fixed on a timely basis.

Topics: Drupal, Personalization, MarTech, User Experience and User Interface

Delivering CaaS with Acquia Content Cloud

Posted by Nilanjana on Oct 22, 2019 3:29:00 PM

The website is no longer the sole arena of your brand’s digital experiences. We’ve transcended that and now a customer’s interaction with your brand is fragmented across multiple different channels - from the tiny smartwatch on their wrist to giant digital displays, from their mobile application to their in-flight screens. So your content needs to be on all these channels as well. 

But short of hiring numerous content writers and editors to write and reformat content for all these different channels, how do you play this game? The answer is Content as a Service.

Drupal has already proved its mettle when it comes to managing a huge volume of content at the backend. And now Drupal is channeling it’s decoupled capabilities to deliver a streamlined platform for CaaS - the Acquia Content Cloud.

What is Acquia Content Cloud


Acquia Content Cloud is a platform that allows content creators to write, edit, and review content independent of the channel where it will be published. The content created here can be pushed to multiple different channels simultaneously or at different times, and will be automatically formatted to best fit the channel. 

In essence, Acquia Content Cloud enables headless content creation and management for delivering multichannel digital experiences.

Though built on Drupal 8.7, the Content Cloud is a CaaS solution that can be used irrespective of whether you website and other display applications run on Drupal. You also do not have to worry about setting up Drupal (or upgrading to a new version of Drupal) to be able to fully leverage Acquia Content Cloud. Because it’s being made available as a software, you will have everything you need enabled out of the box.

Why use Acquia Content Cloud?


The whole challenge with delivering a multichannel digital experience is the fact that different channels have different ways of consuming and displaying content. And that can lead to some significant challenges:

Tedious Content Reformatting


Publishing content on different channels means copying and pasting the same content into the editing platforms for each of these channels. 

Let’s say you are a news outlet publishing a particular article. Your content team will upload it on the website with a headline, byline, images, text etc, on the CMS. TO send out the same news in an email newsletter, your team will have to go into your emailing platform and enter the headline and maybe some text, depending upon the design and structure of your email. To showcase the same image on the large digital displays you have in the office lobby, the team has to log into a different interface, reenter the content, maybe the headline, the byline and the image this time. 

All of this is just your team repeating the same bunch of things in different display system backends. Time they could have spent is getting more stories out. This repetition also creates room for more errors and confusion at the last updated versions, and even more work when there are real-time developments in a story.

Difficult Authoring Interfaces


While your CMS maybe editor-friendly (it likely is, if it’s on Drupal) but not all your display channels are easy to use at the backend. The more complex they are, the more time you content team spends on publishing content on them. The lack of efficiency can quickly get in the way of effective and impactful digital experience.

Content Silos


When you are reformatting content and separately publishing on each platform, your content begins to exist in silos. There is no one single place where you can view all content, or check on exactly which display channels a particular content piece has been published on. You can also not track revisions, or know if a particular content has been updates on all the display channels it was published on.

Basically, what you have is a whole lot of confusion and very limited visibility into your content.

The Acquia Content Cloud eliminates these problems by being a centralized platform for content creation and editing, which can then push it out to different channels. Here, you can enter all your content into a well structured template, where it can be stored, managed, approved and revised. Different channels can consume this content via APIs, and display it as needed, with no need for reformatting. 

How does the Acquia Content Cloud work?


With Acquia Content Cloud, the content team can create each content piece to include complete information and different media formats without worrying about how it would look when displayed on a particular channel. 

The solution is designed on the concept of flexible or atomic content. The platform breaks down any content piece into different smaller parts, with each being entered in a different field. 

For example, you have your headline, by line, summary, rich media, and body text entered into different fields. All of these are now reusable components that can be picked up on the basis of which display channel we want to push the content to. 

So for the website, all the components of the content piece get pushed out. For the digital banner, only the headline, byline, and image component get pulled for display. All other channels similarly pull in the component they require to most effectively display that piece of content. 

The general content publishing workflow on the Acquia Content Cloud platform goes something like this:


  • The content writer starts with creating a project. Choosing the type of content they are creating - blog/promotional/case study etc, and choosing the different channels where they want the content to be displayed
  • Next, they create a complete content piece by filling out the different fields, including rich media like videos, gifs, animations and more
  • They can schedule a publish time, to the piece to be available on all channels simultaneously
  • The platform send review notification to the editor, who can review the content, make changes, or trigger a revision workflow if needed
  • All changes happen on the base version of the content, making it easier to track changes and keep all channel updated
  • Once okayed, the content is pulled to different applications via APIs. Multiple API formats like GraphQL, JSON etc are supported
  • Once published, content writers and editors can also go in to make display changes to any channel if needed

And that’s it. That all your content team has to do to ensure content is displayed well across multiple channels. You create your content once and publish everywhere. You content team is free to do actual content creation, rather than copy-paste to different channels. And your marketing team can rest assured that every brand interaction, on every channel, in optimized, updated, and immediate. 

Acquia Content Cloud is currently available for private beta testing and you can sign up for it to test it out yourself. 

Meanwhile, if you are looking to decoupled Drupal solutions to enable advanced digital experiences at your enterprise, Srijan’s experts Drupal teams can help. We are also Acquia implementation partners, helping brands leverage Acquia’s suite to personalization, customer journey orchestration, digital asset management and cloud hosting offerings. 


Tell a bit about your project and let's explore how our Drupal experts can help.

Topics: Drupal, Planet Drupal, Omnichannel, Acquia

Essential Drupal SEO Modules to Boost Traffic On Your Website

Posted by Urvashi Melwani on Sep 27, 2019 12:00:00 AM

Search Engine Optimization (SEO) is the chief ingredient in preparing the recipe of top ranking on Google. SEO assist websites in acquiring traffic from organic, natural, or editorial search engine results. There are several other factors also that affects the ranking of the website, such as quality of content, site loading time, backlinks, and responsive designs.

Further, Drupal being a robust and highly customizable website content management system is considered as the most SEO friendly platform. Its unconventional architecture encourages site-builders to implement ethical SEO practices in their workflows, just to name a few, from  correct tagging of content,  and SEO-friendly naming conventions, to make your site search-engine friendly and user-friendly. 

Thus, with targeted content, properly coded website and theme, and installation of SEO modules can help organizations to make a success story seamlessly.

Integrate These Drupal SEO Modules For Better Visibility & Ranking

Text written horizontally and vertically inside box
Following is a Drupal SEO-friendly modules checklist that you can get ahold of to highlight your site-

1. Pathauto
One of the most essential modules of Drupal is the Patghauto. It saves your valuable time, which you devote to create the path/URL aliases. It does so by automatically creating URL /path aliases for the contents (nodes, taxonomy, terms, users) based on configurable patterns.

For instance, we configure our blog entry as blog-entry/[node:title]. And this blog post is published with the title, “Embracing Drupal SEO modules”, Pathauto will instantly generate an SEO friendly URL as “Blog/Embracing-Drupal-SEO-Modules” instead of “node/92”. 

2. SEO Checklist
If you are aware of the SEO basics and manage multiple websites at a time, then this module is perfectly suitable for you. With SEO Checklist, you can keep your SEO practices in check. 

It eliminates guesswork by creating a functional to-do list of modules and tasks that remain pending. The regular updates of this module make on-page search engine friendly without any hassle.

 

Two boxes interconnected with each otherSource: Drupal.org

It makes work simpler by breaking down the tasks into functional needs like Title Tags, Paths, Content, and much more. Next to each task is a link mentioned to download the module and a link to the proper admin screen of your website so that you can optimize the settings perfectly. It also places a date and time stamp next to each item when a task has been finished. This, in turn, provides a simple report that you can share with others showing what’s been done.

3. Metatag

This module allows you to automatically provide structured metadata, i.e., “meta tags”, about a website. In context with SEO, when people refer to meta tags, they usually mean referring to the meta description tag and the meta keywords tag that may help enhance the visibility and rankings on the search engine results.

4. XML Sitemap

Drupal XML sitemap module once installed will provide your website a sitemap itself and make it searchable by search engines. This, as a result, will help search engines in understanding the hierarchy of your website and accordingly crawl in a tree sort of manner.

The best part of having this module is the flexibility to include or exclude certain pages from the sitemap of your website. This means that you don’t need to get those pages indexed which you are not using anymore.

5. Google Analytics

The Google Analytics Module helps in tracing the footprints and general behavior of users concerning their interaction with the landing pages and the content present on the website. Not only this, but it also provides insights into your visitors including demographics, where they found you online, what keywords they used to find you and a lot more.

Further, it also eliminates the tracking of in-house employees who might be visiting the website very often and could be counted as visitors and unique sessions. 

6. Real-time SEO For Drupal

The real-time SEO module for Drupal relieves you from the tedious task of optimizing content by including keywords in a fast & natural way.

It works best in combination with the Metatag module. How?

It checks whether your posts are long enough to secure a place in SERPs, the meta tag is included with the high-ranking keyword present in it if there are subheadings in the post or not, etc.

This evaluation makes sure that you don’t miss out on a single opportunity even to increase organic traffic and hence improve your ranking.

7. Search 404

The search 404 module rescues your website by controlling the bounce rate, which search engines use as a criterion to rank websites’ quality. Whenever users come across some pages showing 404, this module automatically redirects them to the internal site search with the related term in the URL.

Besides, it helps you in retaining visitors coming in from old URLs linked from other sites or search indices.

8. Alinks

Alinks module automatically replaces keywords with links in the content body with a list of links. You can set the content type on which this should work by simply setting up the phrases and links through the administration interface. And from here onwards, the module will take over and replace the keyword phrases in the body field with links to the pages to specify.

9. SEO Compliance Checker

The SEO Compliance Checker analyzes the node content on search engine optimization whenever it is created or modified. Whenever a publisher saves or previews a node, the module performs audits and gives the user feedback on the compliance of the rules in the form of a result table to the editor. 

This can help SEO beginners immensely as they will get to know about the areas where they need to optimize content more accurately.

This comprises of scanning of alt tags in the image, usage of keywords in the node titles, keyword density on the body, etc. 

10. Schema.org Metatag

It maintains structured data and tags so that you can add them to your HTML to improve the way search engines read and represent your pages on SERPs.

11. Taxonomy Title

Taxonomy title modules let you edit the heading tag (H1) of the taxonomy page. The importance of H1 tag can’t be neglected and overlooked for it forms a crucial element in SEO and helps in achieving rank on the top page of SERPs. 

People interested in SEO may prefer to add more user-friendly, keyword-rich, and descriptive words to this heading element.

This is the only module that lets you control that title individually for every term. 

12. Menu Breadcrumbs

As per its name, it appends a breadcrumb menu line to the top of the website. It also provides substantial benefits for both users and search engines. Well, first it lets the user know where he is in the navigation hierarchy, and secondly, there is an anchor text in the breadcrumb, which internally links it to the appropriate URL.

13. Power Tagging

The PowerTagging module evaluates content from Drupal nodes and the associated file attachments. It interprets content and concepts automatically through thesaurus or taxonomy even if synonyms are used. Users can consolidate all suggested tags or index the bunch of Drupal content nodes automatically, leading to the formation of a semantic index. This practice makes search comfy than ever before.

Features-

  • Customizable entity’ tags with manual tags combined with an auto-completion of tags already used.
  • Multilingual tagging is supported
  • All content can be tagged automatically in one go with Bulk-tagging

 

Learn How To Use Taxonomy to Tag Content in 9 Steps

 

14. Similar By Terms
Similar by terms module tends to provide a framework for content items by showcasing a view block with links to other analogous content. The similarity is based on the taxonomy terms assigned to content. Views are available based on similarity within each of the defined vocabularies for a site as well as similarity within all vocabularies.

15. Footnotes
Footnotes module can be utilized for creating automatically tallied footnote references into an article or post, for instance, to add a reference to a URL.

16. Require on Publish
This module comes handy when fields to be required the only option is to be filled at the time of publishing content or if it is already live. This can be used when you have fields available such as tags or SEO information on your content that editors generally don’t need to fill up until the content is going live.

17. Auto Recommend Content Tags (Thru Apache Stanbol)
This module uses Apache Stanbol via a web socket to recommend real-time tags, or even find keywords while the editor is writing, editing, or creating a new piece of content.

18. Drupal SEO Tools

This is an all-inclusive SEO suite. This module offers a dashboard which encapsulates a plethora of SEO functions for the sites, from keywords, titles, tags, paths, redirects, sitemaps to Google analytics, webmaster tool, etc.

However, it has some prerequisites that must be met to make full use of the suite. 

19. Redirect

Redirect module lets you rechannel an existing URL to another one. Additionally, it keeps the two links on your website without delivering a 404 not found error. It also works wonder in case you want to handle duplicate content.

 

Watch this video further to understand more about Drupal 8 SEO-



20. Global Redirect

The problem with the alias system in Drupal is that the default URL is still present, i.e., there are still 2 URLs pointing to the same content on your website. The search engine bot can identify the duplicate content easily, and so it can put an impact on your website ranking.

Global Redirect module cures this problem by checking if there is an alias for the existing URL and if it is, then it redirects to the alias URL.

Besides, it exhibits other features like removing the trailing slash in the URL, cross-checking that clean URLs are being implemented correctly and checking permission and access to nodes, URLs.

21.Content Optimizer
Content optimizer module improves your website’s search engine ranking by refining the on-page optimization factors and ensuring that your content meets all the requisites listed under Drupal SEO best practices. It instantly audits your website content through SEO analyzer and guides as per the content stats obtained to improve search engine rankings.

22. Site Verification
Search engines rank your website when they are able to properly navigate through your website and also index it. Now, to know if your site is crawlable you need to verify it. This site verification module helps in the same by either uploading an HTML file or adding meta tags. It supports search engines like Google, Yahoo, & Bing. 

You can use this in combination with XML sitemap to let search engines index your up-to-date website content appropriately.

23. Links Checker
Broken things are considered unlucky and so as is the case with broken links for your website ranking. Broken links put a bad impression on search engines. Hence, Links Checker module can help specify the failed results which you can rectify easily.

24. Menu Attributes
The Menu attributes module facilitates the admin to point out specific attributes comprising of id, name, class, styles and rel.

This module is helpful in your SEO strategy especially when you want to “nofollow” certain menu items to mold the flow of PageRank through your site.

Are You The One Who Is Offending Search Engines? --- Follow These 5 Tips To Avoid Common SEO Mistakes

“To err is human, to forgive is divine”- Alexander Pope

After all, we, being humans, can also flub in achieving our goals. However, if not rectified on time, can result in heavy loss. And here by heavy loss means, your site won’t show up on top pages of the search engine results.

Notebook, phone and glasses kept near a man

Perhaps, you can prevent it from happening by following these 5 simple tips and tricks-

1. Include top-ranking keywords in your content

The primary task to be SEO-friendly is to focus on the keyword strategy for your website. Use various keyword tools, like Google Keyword Planner or SEMrush to find out the high ranking keywords that you can use in your website content ( landing pages, blogs, and other information pages) to secure top rank on the search results of the search engine.

2. Ensure that your URLs are search-engine friendly

Another important factor in our SEO checklist is to URL structure. Yes, it does matter! Search engines like Google, Bing put a lot of stress on the use of user-friendly URLs. Such clean URLs make the content more readable and also give a clear picture of what the page is about. Example of an unambiguous URL for a service page of a site would be something like this-www.example.com/services.

As discussed above, the Pathauto module is an excellent Drupal module which makes this process a whole lot easier by converting complicated URLs to clean and clear URLs.

3. Don’t underestimate the power of metatag

Metatags are those micro-sized text pieces that you (should) place in the header part of your website to make search engines aware of what the web page is about. 

In case you don’t include metatags in your content, the search engines are forced to guess what the page contains and trust us, this could seriously piss off search engines, and eventually, your SEO ranking will suffer!

Fortunately, you don’t need to indulge yourself into the code of your Drupal site’s web pages to implement meta tags since Drupal already has a solution (module) for it- Metatag module

With the metatag module, you can automate the process of placing meta tags and HTML title tags in the header of your webpage.

4. Indulge Users With Your Mobile-friendly Website

The changing technology scenario has brought everyone together with the advent of mobile phones, especially millennials, who use their smartphones to access the internet for every small detail.

Having said that, Google now prefers those websites who offer users mobile-friendly interface. Therefore, it’s high time that companies optimize their Drupal website well to adapt to the screen size of different devices. Enterprises can use content-as-a-service (CaaS) to push their content via APIs on their Drupal website. CaaS automatically adjusts the size and format of the content, increasing the feel of the content.

That’s why Drupal 8 is considered as an out-of-the-box solution for driving the SEO compatibility of the website effortlessly.

5. Keep Drupal updated

Drupal, being open-source software, and managed by a huge community of developers is regularly updated to incorporate new features and fix bugs and errors to keep potential security risks at a dead end. 

This has two benefits, one- your website will be safe from any cyber-attacks and second, search engines list those sites on top which keep vulnerabilities at bay. 

Hence, keeping your website updated is an important factor in your Drupal SEO journey. Make sure that you keep on updating your Drupal site as soon as an update is rolled out to keep website ranking high on SERPs.

Final Words

Confining yourself to just creating a website and pushing content on it is never enough to get your website on the top search results of search engine pages especially when there is a slew of websites present on the world wide web.

Search engine optimization for Drupal is a homogeneous practice that evolves as you keep investing time on it. The more you practice, the more is the visibility! Integrate these modules onto your website and also follow the mentioned Drupal SEO guide religiously to witness a significant boost on your website’s ranking on search engines. After all, it’s worth a try!

Topics: Drupal, Planet Drupal, MarTech

Embrace These 6 Technology Trends to Level Up Your Game in FinTech Industry

Posted by Urvashi Melwani on Sep 26, 2019 12:56:00 PM

 

The financial services space (FS) have been lately experiencing the transformation from multiple forces including demographic and social changes to the considerable rise in the adoption of the financial technology. The shift to this new digital model will make the lives of consumers more comfortable eventually and they will be able to experience the services seamlessly. 

So, let's deep dive to know further about the key technology trends that are disrupting the FinTech industry to bring you up to speed on events-

1. Increase in Cloud Adoption By Banks & Financial Institutions

The cloud adoption rate has increased significantly in recent years and has helped in elevating the scope and pace of innovation. As per International Data Corporation estimates (IDC), global spending on public cloud services and infrastructure is expected to grow at a CAGR of 23.8% over 2018 to reach USD 210 billion in 2019 and is forecasted to grow at a CAGR of 22.5% during 2017-22 to reach USD 370 billion in 2022. 

Further, the banking industry is expected to spend more than USD 20 billion on public cloud services in 2019, which indicates the vital progress it has made into the industry.

Cloud captured in circles and connected with various devices

The past has witnessed FS players leverage cloud-based software-as-a-service (SaaS) primarily for non-core applications such as CRM and HR. However, it’s no more same as they are now increasingly using the cloud infrastructure for delivering core applications too.

Cloud offers the following advantages-

  • Improves the speed of innovation

By reducing entry barriers for FinTech innovators, who primarily operate on cloud-based platforms. 

  • Improves the speed to market 

Enables the rapid development of applications and reduces the time and cost of setting up a new server by eliminating the need for organizations to invest in.

  • To gain insights on customers’ preferences

FS players are using the cloud as an analytics platform to derive customer insights by accessing data from multiple partners through application programming interfaces and microservices, helping them to respond to customer needs swiftly.

Moving forward, as digital transformation gathers pace, the potential benefits of the cloud would be hard enough to ignore, making it critical for enterprises to promptly act on their cloud strategies.

2. Securing Up Digital Property Will Be the Top Most Priority Of the FinTech Sector

Financial services executives are already very well-versed with the long-lasting impacts that these cyber-threats leave on their industry. 

The fast-paced digital transformation and elevating interconnectivity in the FS have allowed cybercriminals to target extremely sensitive financial information due to which huge operational, reputational, and financial damages have been incurred by organizations. Unfortunately, this will take some time likely to change for the better due to the following forces-

  • Use of third-party vendors
  • Rapidly evolving, sophisticated, and complex technologies
  • Cross-border data exchanges
  • Increased use of mobile technologies by customers, including the rapid growth of the Internet of Things
  • Heightened cross-border information security threats

 

Although some organizations have started implementing the required measures to leverage advanced technologies and mitigate cyber-threats, more efforts are required to unearth and manage new risks inherent with these emerging technologies.

For example, the advancement in fields such as AI can lead to a more powerful attack as cybercriminals can corrupt ML algorithms’ training data sets easily by transferring biased data to it.

So, organizations need to catch up a lot for accurately addressing these security challenges. For consumers, security and data privacy form an integral part of FS solutions, and the onus for safeguarding the same lies with organizations. 

Going forward, being cyber-resilient against cybercrimes will be the key objective of enterprises to win customers’ trust and push the adoption of digital solutions.

3. Advancements in Robotics and ai Will Target Multiple Capabilities

The alliances of leading incumbent financial services and tech companies have already been formed to implement a combination of robotics and AI to address key pressure points, like - cost reduction and risk mitigation. They are targeting a specific combination of capabilities such as social and emotional intelligence, natural language processing, logical reasoning, identification of patterns and self-supervised learning, physical sensors, mobility, navigation, and more.

There are already some robots present around which can sense the details of their environments like recognizing an object, responding to information and objects with safe & useful behaviors. The biggest example of this is self-driving cars that have been performing very well in real-world tests. Although they are facing some technological hurdles right now three to five years down the lane, we can anticipate rapid gains as new models will combine increasingly powerful and standard modular platforms with the ability to learn.

4. Blockchain in Banking and FinTech

Blockchain has already garnered a lot of attention of multiple industries, as per this report, which states that 84% of respondents are actively involved with Blockchain Technology and also financial services is the most advanced industry in implementing blockchain systems.

Seven blocks interconnected to each other

Distributed ledger technology (DLT) enables simultaneous confirmations of all parties on the network and thus eliminates an entire layer of intermediaries who extract fees from each transaction they execute; thus reducing the considerable cost of infrastructure. This elimination is important as there were a large number of intermediaries involved in moving money, adjudicating contracts, among other activities.

For instance, the cross-border payments became highly inefficient as transactions had to pass through multiple intermediaries for authentication before reaching the end customer; resulting in huge delays and high costs. 

The Blockchain system has removed this layer to deliver payments to end customers in real-time and more securely. 

Similarly, it has revamped the clearing and settlement systems by putting securities on a common, decentralized ledger, thereby eliminating the need for middlemen and delivering services hassle-free.

Another important use case is the blockchain-enabled KYC utility. This will facilitate organizations to store customers’ KYC data from multiple sources in a single decentralized, secure database, and share access to third parties after obtaining due consent, leading to a decrease in duplication and lowered cost for the industry, robust AML/CFT checks and improved customer experience.

This video can further help you understand the FinTech trends that are shaping the finance and banking sector-

5. APis Will Foster Innovation, Speed, & Agility

Building applications by implementing APIs is now considered as the optimal way to address the business and economic challenges impacting the financial industry. FinTech startups have already revamped the landscape through the creation of mobile applications that have challenged and surpassed the banking industry. Using APIs will give an edge to dynamic small businesses by which they can innovate with speed and agility that even more significant and prominent sectors are unable to duplicate. Banks are now also joining this bandwagon by taking part in developer sandboxes and API economy. Due to the number of data banks have collected over the years, they are likely to regain dominance in this area. 

6. Human Digital Interfaces

While it's crucial for banks and financial institutions to implement digital strategy carefully, they can’t ignore technology for it has a huge role to play in augmenting the human experience and thus empowerment of both customers and employees.

Mobile technology has deeply rooted in our lives. For instance, we use our voices to give commands rather than touching our screens or typing. Also, passwords are now being replaced by biometric finger, retinal, or face scans as security checks. 

Consumers can use technology to get deeper insights into their financial situations. Especially when combined with AI and analytics, gamification and principles of behavioral science; the industry can sidestep their traditional role of just being the keeper of assets, and rather use trained bots to empathize, and understand regional and generational differences. 

Technology should be used to evaluate the emotional state of humans based on their interactions with the devices. For the next few years, expect to see these interfaces showing up in more places and being perfected.

Final Words

FinTech is an industry that will evolve continuously and stay at the forefront of innovation. Technology that would take years to design, test, and implement by large financial institutions, are now going from beta to real-world applications in a fraction of the time, by startups that are disrupting the financial industry in a big way.

They are unlocking potential which previously deemed unattainable, and also serving to demographics which was considered undesirable.

While security remains the topmost issue, it’s us, consumers, the winners, who are seeking the benefits; conveniences and functionality, in our banking and financial experiences, thanks to these trends in FinTech technology. 

Topics: Drupal, Cloud, Financial Services

Empowering FinTech Space With Drupal Modules & Distributions

Posted by Urvashi Melwani on Sep 22, 2019 3:25:00 PM

Though big data, AI, Cloud, blockchain, and open-banking have been here since quite a long time to transform the way financial services are designed and rendered, there is still a roadblock in the way ahead - core banking infrastructure.

Open-source banking can level the playing field and enable incumbent players to take advantage of these powerful trends and transformative technologies

Outdated architecture, costly licenses, specialized consultants-all of these hinder accessible FinTech services from keeping up the pace with current trends even in this era of smartphone ubiquity, where with one click, everything gets done!

Open-source banking can level the playing field and enable incumbent players to take advantage of these powerful trends and transformative technologies.

By leveraging common technology infrastructure, it can analyze the customer data and deliver a seamless banking experience via the mobile phone, leverage the power of the cloud, connect into a distributed ledger and digital payments, and more.

As per the PWC Report, there are over 80% of the financial institutions that believe business is at risk to innovators; 56% believe that they have put the transformation in their core strategy ; 82% expect to increase FinTech partnerships in the next three to five years, and 77% expect to adopt blockchain as part of an in production system or process.

Drupal is the perfect website content management framework to create open-source banking platform where it will not only reduce costs significantly, free up IT teams to focus on innovation but also enable greater security and extensibility to new devices and delivery channels.

Challenges Faced by FinTech Ecosystem

Though FinTech solutions have been doing the rounds for quite some time now in the market, there are a few constraints that are still stonewalling the industry’s growth. Some of these are underlined below:

  1. Market regulators

    1. Balancing data privacy needs with the industry’s requirement for open data
      Market regulators are having a hard time in striking the balance between consumer needs of data security & data privacy and industry’s need for open data for insight generation. Data privacy is critical to safeguarding consumers’ trust in the FS space, however, stringent practices on data sharing can hamper the free flow of data crucial for creating innovative solutions. Data privacy is critical to safeguarding consumers’ trust in the FS space
    2. Aligning with the anticipated risk associated with advanced technologies

      Market regulators need to match the pace with the fast-changing technology landscape to fully understand the evolving risks on the wider ecosystem. For example, cryptocurrencies could be used for money laundering, and AI-driven algorithm trading could lead to system-wide risks by increasing market unsteadiness.

      Also, AI-led models for credit assessment and underwriting could lead to a segment of one and end up pricing certain customer segments out of the market for good.
      Various elements and text in one rectangleSource: Mastercard

    3. Ensuring stability in the FinTech sector in this close network of world
      It’s evident that FinTech players have created a diversified FS ecosystem which has led to the strengthening in interconnectivity, but it has also brought forth new systemic risk by launching disruptive models.

      For instance, local regulators are grappling to supervise global technology firms who operate across multiple jurisdictions, leading to regulatory arbitrage.
  2. FS Incumbents

    1. Reskilling people for the modern digital world
      It is one of the key challenges that industry is right now facing and i.e., “How to adopt workforce re-skilling strategies to endure the technology-led revolution”?

    2. Regular monitoring of advanced technologies
      Such regulations have clipped conventional players’ ability to experiment with advanced analytical models in areas directly influencing customers
      The FinTech industry is finicky about consumer security necessitates that advanced models should be employed in sensitive areas such as lending pass the test of explainability to protect consumer interests. Such regulations have clipped conventional players’ ability to experiment with advanced analytical models in areas directly influencing customers.

  3. FinTech players

    1. Tackle the cyber-security concerns to gain consumers’ trust
      The advancement of technology has its pros and cons. And one of the cons is increased cybercrime! Its now FinTech players and their partners’ responsibility of ensuring that appropriate digital control measures are taken to secure customers’ trust and assets.
    2. Lack of early-stage funding
      Despite the FinTech space appealing sustained investments over the past few years, many smaller startups still struggle to gain early-stage capital, prohibiting their potential to scale up.
    3. Managing regulatory uncertainty
      Although Indian FinTechs have worked in an enabling regulatory environment, they still have not been resistant to regulatory uncertainties. Many FinTechs who had built their business models around Aadhar-enabled services for customer onboarding had to pull it out due to physical mandates, leading to the disruption in their operations.

How Drupal Modules can Power FinTech?

Organizations planning to or delivering FinTech solutions need to maintain a robust online presence. Drupal has been powering the landscape of FinTech with its extraordinary capabilities.

However, unlike with media publishing, education, or government verticals, which have dedicated distributions, there is no such scenario in FinTech.

The mentioned ones satiate the needs of consumers by providing related features with ease-

 

  1. Commerce PayPal
    Commerce Paypal incorporates PayPal into the Drupal Commerce payment and checkout programs. Currently, it lends support to:
    1. Off-site payment via PayPal Payments Standard (WPS) & PayPal Express Checkout (EC),
    2. Off-site or on-site payment via PayPal Payments Advanced (PPA),
    3. Payflow Link (PFL), and
    4. On-site credit card payment via PayPal Payments Pro (WPP).
      The PayPal WPS / EC Integration supports PayPal’s Instant Payment Notifications (IPNs) to respond to authorizations, captures, voids, and refunds with full logging for testing and debugging.
  2. Currency
    Currency
    takes this overwhelming task on it by converting currency with its inbuilt conversion and price display input filter.
  3. Commerce Paybox
    Paybox
    is integrated with Drupal Commerce payment and checkout system. It offers two mechanisms - Paybox service and Paybox Direct (PPPS), wherein former service offers a payment solution on its server and redirects customers to paybox.com during the payment process and the latter one supports on-site payments. This implies that payments are done on the Drupal site.
    Installing HTTPS before implementing this payment method is considered good practice to ensure security.
  4. The Google Currency Converter
    The Google Currency Converter module has integrated Google finance calculator within it to convert currency on the website. It also offers an option where you can set your default currency and default currency conversion format.
  5. Budget

    Users can set up a budget with this module to manage their finances. The list of requirements goes like this:
    1. Data Structure- Data will be broken down into four main taxonomy terms: income, expenses, debt, and savings. From there, sub-terms can be added by the site administrator to further classify data items. Main terms can also have sub-terms, where the user can enter their description.
    2. User-interface- The data entry will be a multi-part question and answer session, with help pop-ups to help users enter data and select sub-terms from a drop-down menu to manage their finances.
    3. Security- Appropriate measures will be taken to ensure the privacy and security of the user and their data. Only the user, system administrator, and financial adviser role will be able to view the individual user’s data and report.
    4. Recommendations- The finance recommendations will be based on the user data’s deviation from normal as a percentage of net income for his/her income group. Additionally, the site administrator will be able to set thresholds where red flags will be raised along with the description for the user to understand the reasons behind it.
    5. Aggregate Reporting- The module will produce aggregate reports in spreadsheets with 6 months cost projections. These reports will be exportable in excel spreadsheet format.
    6. Open Source- The module will be licensed under the GPL and contributed to the Drupal community.

  6. UC OmniKassa
    Integrate Rabobank OmniKassa  to make it as a default checkout method for UberCart.

    This module offers different payment configuration methods (iDEAL, Credit Card, transfer) to use via SHA-1 encryption for secure payment status verification. All settings are adjustable in admin form.

  7. Ubercart Affirm
    Affirm is an off-site payment method and a financing alternative to credit cards and other credit payment products. This project integrates Affirm Credit Payment Gateway into the Drupal Ubercart payment and checkout systems.

    Watch this video to understand further how technology is changing the Finance sector-

     

  8. Commerce Lending Works
    Lending Works
    aligns investors with borrowers directly who want to spread the cost of their purchase. It offers flexible finance on purchases from £50 to £25,000, without any hidden fees.

    This module is useful for a retailer in:
    1. Boosting sales- Finance services can shoot up retailers’ sales by 17% and order value by 15% on average.
    2. Refined customer experience- Customers enjoy the hassle-free process whether its online, in-store or over the phone.
    3. Rocket science made simple- The integration process is super-fast and provides round the clock support to help them analyze sales on one easy-to-use online account, or connect by API.
    4. Flexible finance - Split small purchases into 3 interest-free payments or Finance from 6 to 60 months on purchases from £250.00
  9. Drupal Finance
    Drupal Finance
    aims at providing complete business accounting and finance solution. However, don’t use it in production as it is in the very early stages as of now and entity schema will likely change without any prior information.

The following features are either currently available or are in development:

  • Organizations
  • Financial Documents Entity Type with Bundles
  • Supplier Entity Type
  • Financial Field Type to store the monetary value of a particular currency, along with performing currency conversion based on the primary currency of the organization.
  • Formula Field Type (experimental) which can be used to dynamically perform calculations based on mathematical equations and can contain Tokens to include values from other fields.

    It comes in handy where value is based on values of other fields, such as adding together an invoice total amount and tax.

    Integration with the Currency module, along with an Exchange Rates Plugin which provides real-time and historical exchange rates powered by ExchangeRatesAPI.io.

Distributions

  1. Guardr
    Guardr
    is a Drupal distribution made in combination with the modules and settings to upgrade the Drupal’s application security and availability to meet enterprise security requirements.

    Sufficient information must be fed to the system so that it can store it and compute it to prevent any service disruptions caused by power outages, hardware failures, and system upgrades.
  2. Droopler
    Droopler
    is a Drupal 8 distribution offers pre-built websites with complete functionalities so that you can tweak as per your requirements and get your good-looking website ready swiftly.

    Droopler is great for:
    1. Website factories - Used to build various microsites with editors having the power to edit content. Pick a theme to match your brand colors and get your website ready instantly.
    2. Corporate websites - Having a site is essential for all to stay in business but it's not necessary that all companies have an extravagant budget. Drooplers is a great start to create websites in a pocket-friendly manner.

      Custom Bootstrap 4 theme

      SCSS included and all variables & settings can be customized to match your needs.

      Built on Paragraphs

      Multiple boxes with lines drawn inside them
      Source: Drupal.org

      It uses Paragraphs module to create the pages. During the installation, you get one content type with various paragraphs (banner, feature list, text with an image on the site, headline text with background image), all themed and working exceptionally.

      Multi-language support

      Two languages are set by default for a demo with options to remove them/add more as in the case with any multilingual Drupal site.

  3. Seeds- Drupal Starter Kit

    Seeds is a light distribution which SMEs can use to kickstart their projects irrespective of scale to speedily complete their projects.

  4. Panopoly

    A base distribution of Drupal powered by lots of Chaos Tools and Panels magic enacts as both general frameworks for site-building and a base foundation upon which other Drupal distributions can be built. 

Final Words

Consumer demands are taking a paradigmatic shift- and FinTechs are iterating on the product quickly to get ahead of demands by offering alternative financing sources, branch-less banking, and more. However, there is no need for enterprises to reinvent the wheel to achieve the necessary objectives, as the tools and technology that they need to deploy, Drupal, Blockchain, Cloud, AI, & Big data are all available commercially and they can leverage it to scale a comprehensive data ecosystem using APIs while mitigating risk.

They will either demonstrate significant improvements in automation, digitalization, analytics, quality, security, and compliance or else they will go backward compared to their peer group.

Here is to the hopes of using better technology and getting great business outcomes in the year ahead!

Topics: Drupal, Planet Drupal, Financial Services

When content tagging is not a part of your strategy, you lose

Posted by Urvashi Melwani on Sep 21, 2019 3:34:00 PM

Content has proven itself king time and again. The enthusiasm with which B2B and B2C companies are investing in content production, has however brought up a significant question- Are users able to find the relevant content?

Finding the relevant web content has been one of the biggest issues that enterprises and users both have been facing

Finding the relevant web content has been one of the biggest issues that enterprises and users both face and so, it needs to be addressed without further delays to avoid poor user experiences and negative sentiments. 

Additionally, big brands and companies also lose out on opportunities due to the content searchability issue, like failing to quickly come up in the search results for a given phrase or set of keywords, which can jumble the company’s revenue percentage.

The problem can be fixed with little effort for Drupal powered enterprises. They just have to inculcate content tagging while classifying their piece of content. 

Having said that, this blog will provide insights on content tagging, taxonomy, and how implementing these factors on your Drupal website can take your marketing efforts to a whole other level.

Why Does Strategic Taxonomy Matter?

Content tagging can be huge resource-demanding and tedious task, especially when done manually, leaving companies wondering even if it’s worth the efforts. So, before building your tagging taxonomy, it’s better to understand why it matters.

All your efforts put into procuring and producing content will go wasted if there is no one to read it

  • Searchability- For your targeted  audience to find it

Enterprises have diverse and in-depth categories of resources available but what if users visit the site and could not find the desired content, they’re going to leave of course. 

All your efforts put into procuring and producing content will go wasted if there is no one to read it. Thus, it’s better to help your targeted audience access your content in the simplest and convenient way through a proper tagging structure.
Box comprising circle in it                                                                         Source: Curata

  • Usability: For your internal team to leverage it

Content tags not only benefit users but also internal teams of the company, especially sales. Including tags such as buying stage, persona, industry, product line, and geographical region, will only benefit the sales team to leverage and share relevant content with potential customers that align with those components. 

It will facilitate key stakeholders in disseminating content in their network to move users through the preferred funnel

This strategic content plan and execution as per business goals will increase the shareability of content for your users and will also facilitate key stakeholders disseminate content in their network to move users through the preferred funnel.

  • Data Insights: For your analytics team to gain insights from it

Another key benefit of proper tagging taxonomy can be leveraged through tag structure. It helps in building custom segments of data for your analytics teams to extract data and insights on the content framework, calendar promotion schedule, and content production cadence, and audience preferences so that you can tailor your content accordingly.

  • Sales Acceleration: For your readers to navigate, curate and refer to it

The agenda has been always on enhancing user experience. If they have engaged with a piece of content that resonated with them, they are more likely to read more content on the same topic, category or style. Tagging taxonomy with simple tag filtering showcase users the next article they should read as in line with your preferred funnel structure.

If users have engaged with a piece of content that resonated with them, they are more likely to read more content on the same topic, category or style

All this can be achieved by simply organizing content through a strict tagging taxonomy.  A better content tagging structure can create more business efficiencies for users and internal teams- they can tangibly impact the bottom line!

Content Tagging and Drupal Taxonomy

In Drupal, taxonomy is the core module used for categorizing or classifying content being built on the website with the CMS. It is critical to the website’s information architecture, on both the back and front ends.

Taxonomies in Drupal consists of vocabulary associated with them. This vocabulary list helps CMS to determine what items belong with what types of content. Further, vocabularies have terms with them, where the list of terms define the contents of the vocabulary. 

These can be a part of a hierarchy or simply a compilation of tags. Tags group nodes (elements in Drupal sites that contain content; eg. articles and basic pages) together. These can then be referenced with the search on the website. 

Sites built on Drupal can have an unlimited number of vocabularies and terms, so complex sites can be built using the framework. These two elements associated with your website can serve several purposes, especially for displaying content and managing content assets. It can also be important for reference as well.

Content tags, on the other hand, are a great way to navigate websites. In fact, this type of tag often appears as a hyperlink that users can click on to view other content in the system that contains the tag. These are used within the content management system, say, Drupal, to organize, filter, and relate content for end-users.

These tags can be applied in a few different ways, depending on the system that is using them. Some systems will allow for the creation of highly controlled tagging lists that content providers can choose terms from. Other systems may supply a free-tagging method, where users just type in terms.  Some systems allow for both methods.

How to Use Taxonomy in Tagging Content?

Although you can optimize your content based on its type, you might also want to view content based on what it is about. Taxonomy allows you to link terms with the content which you can put to use in organizing and presenting content on your website. 

Taxonomy allows you to link terms with the content which you can put to use in organizing and presenting content on your website

You can refer to this blog , Adding Tags with Drupal Taxonomy In 9 Steps,  to learn using taxonomy in tagging content. There are nine steps given which you can follow to classify your content hassle-free and increase your site visibility.

How Drupal-powered Enterprises Can Benefit From Using Taxonomy?

Taxonomy plays an important role in content strategy as it can make sense of your organization’s content by supporting the following activities-

  • Search and Discovery

This is the most common and useful benefit of taxonomy-  as it facilitates search and discovery in knowledge-driven and Drupal-powered organizations; leading to improved discovery layers including search, related content, and personalization so that it can work across various content repositories and even multiple organizations. In the end, the objective is to empower users and knowledge workers so that they can quickly find what they need. Search is essential for their productivity  and taxonomy can ensure it to a great extent.

Search engines like Google and Bing will be able to easily determine the site’s content, architecture, design, and organization of the website files, and hence improving ranking on SERP.

  • Permissions or Visibility

The goals of Drupal-powered organization determines how best to use taxonomy, permissions & metadata to share the information (public, confidential, semi-confidential, etc.) within the organization with various parties. There are many nodes and specific content that only certain members with the organization are allowed to edit.

Developers can use the permissions in the administration page within Drupal to assign permissions and roles for registered users of the site

Developers can use the permissions in the administration page within Drupal to assign permissions and roles for registered users of the site. This ensures high flexibility to developers as  they can also modify the content which the public can view.

  • Repurposing

Re-using the existing content wherever it’s relevant instead of starting from scratch or simply recombining the taxonomy (if there is not even one in place to allow items to be found) into new useful information sets can save plenty of time and efforts of the organization. It can also help in reaching new audiences and reinforcing your message.

  • Future-proofing knowledge held in the business

Taxonomies are “knowledge insurance” that stores and shares classified information assets, to retain knowledge accessibility while people move on. Obviously, a taxonomy can also move by continuously evolving in line with the needs of the organization.

 6 Best Practices To Tag Content Well

  • Consistency is the key

Use clear, consistent tagging throughout your organization to provide a uniform experience to the customers. Marketing and sales team should  use the same taxonomy terms to tag content. 

However, if you won’t share tags from the same taxonomy, you are going to have a fractured website.

Too many tags oversaturate search results, and too fewer tags fail to provide enough personalized content

  • Strike the right balance

Users find it informative when tags are marked appropriately. Too many tags oversaturate search results, and too fewer tags fail to provide enough personalized content. So, it’s important to find the right balance.

  • Focus on the user

The right balance can be easily achieved by focusing on users’ experience. Ponder upon the tags before adding that, will it add value to users’ experience or is it just because you want the asset to get more attention on the site?

Three circles connected to each other

Take yourself out from the tagging equation and focus on the experience part, you’ll get a much clearer picture of which tags are and aren’t appropriate

  • Prioritize your time

Tagging consumes a lot of time so it’s a good practice to prioritize and maximize your time by evaluating the content. Find out which assets need more detailed tagging (for say, only those that will live on the site for a long time) and which can have more general tagging as they will change often (e.g. industry reports) so that you can your time and sanity.

  • Fill your content containers well

A tag associated with a topic having a  plethora of information within it is likely to keep a reader more engaged than a tag that has only one or two pieces of content. So, before creating a new tag, ensure that you have ample amount of content that could be tagged the same way.

  • Consider SEO while selecting tags

Use keyword planner tool to check SERPs and find out what keywords do users use to search the content-  is it the acronym, plural construction, or spelled out version. 

Drupal Modules

Here are some modules listed that work around the principle of taxonomy and content tagging-

The Power Tagging module is linked with thesaurus or taxonomy to interpret content and its concepts in Drupal. Users can easily curate all suggested tags at one place or can even compile collections of Drupal content nodes to create a semantic index. This makes search more comfortable than ever before.

It also allows you to customize your entity’s tags with manual tags and perform multilingual tagging. 

Features

  • Tweak your entity's tags with manual tags combined with an auto-completion of already used tags.
  • Supports multilingual tagging
  • Whole content can be tagged automatically at once via Bulk-Tagging

Available for - Drupal 8 | Not covered by Security Advisory

This Drupal module provides context for content items by displaying a view block with links to other similar content. The similarity is defined as per the taxonomy terms assigned to content. Views are available based on similarity within each of the defined vocabulary for a site as well as similarity within all vocabularies. 

Simply put, you can use this module by creating a free tagging vocabulary called “Tags” assigned to the content types on which you would like to display a similar view block.

Available for - Drupal 8 | Covered by Security Advisory

Good search engine optimization practices bring organic traffic to the website. And so this module helps in updating the heading tag at the top of the taxonomy term page so that it appears on top in SERPs. This is the only module that lets you control the title individually for every term.

Enterprises should add more user-friendly, keyword-rich, and describing words to this heading element. 

Available for - Drupal 7 | Covered by Security Advisory

Azure Cognitive Services API module  seamlessly incorporates intelligent features and technology into the Drupal applications, like Machine Learning, Artificial Learning, and Natural Learning Process, to detect speech, facial and vision recognition other than detecting the emotions. 

Among the 4 features it provides text analysis, API module is helpful for tagging

  • Azure Text Analytics API Module

Text Analytics API is a cloud-based service that provides advanced natural language processing over raw text and comprises of three main functions- sentiment analysis, key phrase extraction, and language detection.

Available for - Drupal 8 | Covered by Security Advisory

This module helps in optimizing content around keywords in a fast, natural, and non-spam manner. It also keeps a check on other SEO factors such as the length of the post, written meta-description using focused keywords, and subheadings within the post. 

This real-time page analysis ensures that your content is easily searchable and liked by users.

Available for - Drupal 8 | Covered by Security Advisory

It is a great SEO module since it takes away the boring and laborious task from you. It automatically defines URLs which are both user-friendly and relevant as per the category and page title. This clarity in classification helps users churn information with ease and you can also get brownie points from search engines.

Available for - Drupal 8 | Covered by Security Advisory

Metatag module facilitates enterprises to provide more metadata on their website. This includes tags, page titles, descriptions, etc. As a result, it helps Google in ranking the website in SERPs.

Available for - Drupal 8 | Covered by Security Advisory

It is a semantic vocabulary of tags that you can add to your HTML to improve the way search engines read and represent your page in SERPs.

Available for - Drupal 8 | Covered by Security Advisory

Final Words

Embracing taxonomy and tags to classify content is a great way to solve the problems of those organizations who possess a gigantic amount of data or are anticipating to create a huge amount of it in the future.

Also, since Drupal is open-source software, there is an outstanding opportunity for enterprises to learn from a community of developers and users. However, the foremost task that organizations should do is start thinking hard about what they are doing with their content once it is classified and how they intend to deliver it so that it serves best customers’ manifold needs.

Topics: Drupal, Planet Drupal, Digital Experience

Adding Tags With Drupal Taxonomy in 9 Steps

Posted by Urvashi Melwani on Sep 20, 2019 3:40:00 PM

While compelling content marketing taxonomy in Drupal isn’t just about enhancing the searchability of your content but to also ascertain content priorities based on what’s in an item. However, there were 56% marketers from B2C and 64% marketers from B2B who didn’t even have a documented content marketing strategy as per this source. 

A content marketing taxonomy aids content strategizing by organizing content in an easy-to-understand way for marketers to analyze data and gaps

Let’s dive into this blog to learn using taxonomy for tagging content-

How to Use Taxonomy in Drupal to Tag Content?

Each set of taxonomy terms is part of a category set that you define and is called a vocabulary. Terms in vocabularies are that can be broken down further and can contain sub-terms.

Therefore, it is of prime importance to first understand how to create vocabulary-

1. Go to Manage >> Structure >> Taxonomy. By default, tags (as a vocabulary) is here.
At this place, we can add vocabulary by clicking on the + Add Vocabulary

Rectangle box with text written inside

Enter the name of the newly created Vocabulary along with the short description.

Box with name and description fields inside

2. Click on the Save button. You will be redirected to the Ingredients page, which shows a list of all the terms that you have added in this vocabulary.Box with text inside it

3. Now click on the Add term. Enter "Butter" in the Name field. Once done, click on the Save button.

Box with Add term title page

4. You will receive a confirmation about the term you created. You can also add more terms, like "Eggs" and "Milk".

5. In the Manage administrative menu, navigate to Structure > Content Types(admin/structure/types). Click Manage fields for your Recipe content type.

6. Click Add field, and enter values from the table below. Once done, click on the Save button and continue.

Field name Explanation Value
Add a new field Select the field type Reference > Taxonomy term
Label The title to give the field Ingredients

Rectangle box with Add field title page

Field name Explanation Value
Type of item to reference The type of entity that is referenced by the field Taxonomy term
Allowed number of values The number of values a user can enter Unlimited

 

Dropdown menu option in a box

8. On the following configuration screen, enter the values from the table below. Click Save Settings.

Field name Explanation Value
Help text Help showed to users creating content Enter ingredients that site visitors might want to search for
Reference type > Reference method Select the method used to choose allowed values Default
Reference type > Vocabulary Select the vocabulary to choose allowed values from Ingredients
Reference type > Create referenced entities if they don’t already exist Whether new ingredient terms can be created from the content editing form

Checked

Box with various fields and options

Click Save Settings. You will be taken back to the Manage Fields page. A message will pop up stating that the configuration for Ingredients is complete.

Box with manage fields page

And you’re done!

You can also watch the video shared below to learn further on setting up taxonomy.

Drupal 8 User Guide- 6.6. Setting Up a Taxonomy (1)

   Video Courtesy: Drupalize.me

Conclusion

Following the given steps will help you in implementing clear and concise content marketing taxonomy in Drupal, which as a result, will improve the readability of your editorial calendar. It will also allow all the stakeholders and team members to know what kind of content you’re creating in just a glimpse.

Happy Tagging!

Topics: Drupal, Planet Drupal, Coding and Tutorial

Introducing Drupal as Content-as-a-Service (CaaS)

Posted by Urvashi Melwani on Sep 19, 2019 3:49:00 PM

With the proliferation in the touchpoints that enterprises use to connect with customers and provide them with the valuable experience, it’s has become a tedious and challenging task to optimize the content far and wide.

Further, the number of devices that consumers use to access brand content- desktops, mobile phones, laptops, tablets, and smartwatches - with yet more looming on the horizon; have their own set of restrictions and specifications which again increases the complexities of content creators & marketers in the dissemination of the personalized content.

Also, this Gartner Report  suggested that marketers & decision-makers should now opt for a unified experience strategy to streamline their customer-facing content. This can be done through the implementation of the latest technology and channels to promote dynamic personalization and optimize content in an avant-garde manner. And all this can be executed by dint of Content-as-a-Service.

This blog provides further insights on CaaS, its use cases & features, and how enterprises and marketers can leverage Drupal as CaaS for managing their content efficiently.

What is Content as a Service?

Content-as-a-Service (CaaS) focuses on managing structured content into a unified repository or feed that other applications and properties consume.

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier. The presentation layer can be a website, a mobile app, or a feed into a device’s interface. 

The idea behind it is to provide a future-ready CMS that makes content readily available by employing API with or without developing the presentation tier

This separation between the content itself and its presentation implies that RESTful APIs, for instance, can provide the same content that serves both your website to an iOS or Android app.

Put simply, it draws a clear line between the people creating the content, the people delivering the content, and of course, the people consuming it.

A long box with different elements inside

Source: Bloomreach

Characteristics of Content-as-a-Service solutions include:

  • The content disseminated across all channels via a Rest-based API

  • A method of developing content as per prescribed content models

  • Structured formats for returning content via simple queries.

  • Distributed authoring and workflow content administration

  • A content repository hosted in the Cloud for universal access

  • Triggers that alert customer experience applications that consume content to content updates

  • Metadata definitions that can be defined and move along with the content via API

How Does CaaS work?

The actual implementation of CaaS can vary as in the case with any architectural pattern but here is a general overview of how CaaS platform may work-

Multiple boxes connected in flowchart

The content management UI is a web application to centralize all content authoring and content management of the platform. Content is placed inside centralized storage: it is to note that the format and technology used for the same does not matter at this point, what matters is the correct storage of data.

At last, the content is made available through a technology-agnostic API, like REST API. There are products available in the market which lets you author the content whilst working on the presentation layer to provide you with a wide array of applications you may need (for instance, web apps, mobile apps). 

You could, as an alternative, also provide access to the public APIs of these platforms, allowing others to take care of building their own presentation layers and saving you the trouble of working on that. 

Know how Srijan helps enterprises in modernizing their platforms to manage their content across various channels

Explore Our Services

Why CaaS?

Creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable

Have you ever thought that how enterprises and marketers can tweak content for each one of the channels and yet ensure that the content is safe and sustainable for any modification in the future? Since it’s understood that creating dedicated content for every specific medium becomes cumbersome to the point of being unworkable.

So, how is it possible? The answer to this simple question is CaaS!

It can be efficient for enterprises those who want to upgrade their CMS either into one which can serve as CaaS or when there was nothing before.

However, the key deciding factor(s) at the end will be your current context. The reasons are mentioned below-

  1. Siloed Content

    Enterprise deals with an enormous amount of content and the sources from where it comes in and having to manage them independently can prove labor-intensive. Either company can spend a lot of time from their schedule to simply manage the content or spend too many resources having a team manager & a set of independent tools with the added overhead of getting them to collaborate with each other. 

In either case, they are most likely dealing with one or maybe more of such situations:

  • They don’t own a uniform content format, which can be made use of for easy distribution. 

  • They don’t own a centralized method to make content available for consumers, be they internal or external ones.

  • Metadata is not given due importance in empowering their content and making it rich for consumers.

  • And centralized storage, so, companies have to put extra efforts to move from one source of data to the next.

The adoption of CaaS could be beneficial to anyone looking desperately to switch their content management strategies. A switch to content-centric approach, i.e., Content-as-a-Service, would significantly improve their performance.

2.   Limited formats for your content

Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority

Your problem might not be about managing your content but inefficiency in reaching to the targeted consumers due to a restricted amount of formats you are compatible with. Content-as-a-Service is again the perfect solution for such kind of scenarios.

Many CMS, such as WordPress, take the responsibility for presentation ensuring that you don’t have to worry about it. However, you also get restricted to the number of devices with which representation of your content is compatible. There could be so many devices where your content can be rejected immediately or simply not pleasant to be consumed in. For instance, have you ever considered how will your online trading WordPress website will show stocks on your smartwatch? What about a VR headset? Or a holographic projection? Agreed that last one does not exist yet but you must ensure that the company is well-equipped and future-ready to be compatible with new technologies, especially when it is moving at breakneck speed and released to the public every day.

Even the new foldable phones are going to be accessible for the public now- what will happen then to the content?

Companies will limit their odds of success if they kept their content tied to their representation. Content has to be an abstract entity, and choosing the way how it should be consumed, should be your top priority

3.  Native mobile app needing content

Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future

Since content display on mobile phones and apps demand extra attention, most of the traditional CMS fails to provide the necessary tools and facilities for the same. They only provide web-compatible formats (e.g., HTML) making it unfit for your app.

You can work around this by using a headless, decoupled CMS or Content-as-a-Service to simplify your work. In a nutshell, Content-as-a-Service provides you with the flexibility to use your content however you want, now or in the future.

What Drives the Adoption of CaaS?

There are two groups primarily that can leverage this type of content delivery the most: developers and business users/content creators.

  1. Developers

Developers do require CaaS no matter they are mobile app developers who need a backend to feed their apps with content or front-end developers who expect to interact with an API. 

Such technologies have been around since long and widely accepted as well, further fueling the demand for CaaS.

2.  Business

  • Those content creators who want to increase the reach of their content to as many platforms and channels as possible- web, mobile, social networks, smart devices, and so on. 

  • It becomes exorbitant to have a separate solution for every channel- development-wise and maintenance-wise. 

  • It is convenient to manage a single editorial team and a single software stack for all channels.

  • CaaS solutions can help developers in being more productive and efficient with the tools they like to use.

CaaS Use Cases

It’s often perceived that there is no single CMS that is equally good for maintaining both a personal blog and a huge online shop. Contrary to the assumptions, CaaS outperforms its harbingers in some use cases-

CaaS focuses on pushing wherever and whenever required, designers need not worry anymore

  • Mobile apps content backend

Pushing content on a mobile app via CaaS proves as the most effective way to have dynamic in-app content without having the need to resubmit the app to the app marketplace.

  • Multi-channel publishing

CaaS CMS is also beneficial when content needs to be transmitted across various platforms, for example, you want to push the same content to a website as well as to mobile apps.

  • Rich Web apps

Modern view controller, i.e., front-end frameworks, such as AngularJS, React, and Ember synchronizes well with structured content via APIs.

  • Integrating with existing services and software stacks

CMS can considerably reduce the complexities and simplify workflows in an existing project, for instance, eliminating hard-coded content from HTML pages, and maintaining them with a CMS. In contrast, the API by CaaS makes it highly integration-friendly and robust.

  • Tailored UX

The CMS of web age posed strong design restrictions. Though you could fully tweak the UI but building a Wordpress-powered web app from scratch was not very likely. 

On the other hand, as CaaS focuses on pushing wherever and whenever required, designers need not worry anymore!

  • Programmatic content creation

It becomes a tedious task to manage already existing content and also the one arriving from multiple sources. Therefore, it is best-suited to upload content into one unified repository by creating content via APIs.

  • Artificial intelligence and chatbots

Content structured via API makes it easy for AI-powered agents and chatbots to move it around and churn it for ensuring relevance than screen scraping and using natural language for processing unstructured content.

How Drupal Can Prove to Be An Effective CaaS?

Drupal has unfolded the idea of Content-as-a-Service (CaaS) to solve the dilemmas posed by our newfangled digital ecosystem & its extremely high demand for new and different types of content. 

A square with multiple circles and squares connected to each other

Following features on how Drupal can be an effective CaaS-

  1. Reusable future-proof content

Drupal content can easily exist in the form of reusable chunks

Generally, CMSes manage content in a back-end repository and push it to the front-end templates for serving an experience.

However, Drupal decouples the back and front end whenever required. So, Drupal content can easily exist in the form of reusable chunks: free from the presentation and set for delivering content to sites and apps. Thus, content becomes future-ready.

  1. Set front-end developers free to create a better experience

With Drupal’s presentation-neutral content and a RESTful API, front-end developers can freely carry out their creative vision and build interactive sites & apps with the tools like Node, Angular, Backbone, Ember and others.

  1. Fill the content bucket more easily 

Content nowadays should not be restricted to one source only rather it should move in and out freely. And Drupal helps in that by ingesting third-party content (e.g. from aggregators and syndicators) to bring content into your Drupal ecosystem and making it further easy to push to any site, app or channel.

  1. Share content beyond your sites

Today, organizations want to share content on multi-channels where the audiences are inside of content aggregators disrupting the news business. Content teams need an optimal way to create content & then share it with minimal effort. And Drupal does that! The other sites and apps you choose can easily churn Drupal content.

  1. Alter the look

The separation of backend content from front-end presentation gives a leading edge to developers to refine an experience without worrying about the content in the CMS.

Additionally, Drupal’s 8.0 version comes with an inbuilt REST API which marked its beginning of API-first initiative.  

REST allows apps and websites to read and update information on the websites via the web. It also encourages developers to rely on HTTP methods to operate on resources managed by Drupal.

Furthermore, the Drupal community has been working on shipping Drupal modules with web service APIs instead of depending on a central API module in the upcoming releases of Drupal.

Contenta, one of the Drupal’s distributions, is an HTTP API provided for ready-to-use purpose with full auto-generated documentation. It offers modern API capabilities with JSON API, and also feeds content in the JS-driven websites, mobile applications, TV and even fridge applications.

Contenta supports Create Once, Publish Everywhere, be it single application development or multi-channel publishing.

Then there is another distribution, Reservoir, which helps in implementing the Decoupled Drupal architecture, is very flexible and simple-to-use for building content repositories of any application. It also helps in modeling content, governing content, and interacting with that content through HTTP APIs. 

In a nutshell, Drupal’s API-first approach offers the following benefits which further bolsters CaaS model-

  • The decoupled approach separates the presentation layer from the service layer thus allowing a detailed and dedicated focus on each of them.

  • A foolproof approach to help organizations connect to infinite digital signages for enhancing customer experience

  • Increased interaction with customers on their preferred devices will eventually scale up your marketing efforts

  • The decoupled approach is flexible and open for changes, addition, and modification of the structure.

  • Deploying a front-end framework like Angular or React will lead to sophisticated, enriched and dynamic web experience

 

Learn more about Drupal API-first initiative from here-

 

Features to Lookout For in CaaS

CaaS comprises of three vital parts: the editing interface (typically a web app), the CMS infrastructure capabilities, and the development ecosystem.

Web editor

  • Enables content architects to design the structure of the content

  • Enables content editors to manage content from creating, updating to collaborating on it.

Technical infrastructure

  • Offers performance, uptime, and scalability to ensure that enterprises can rely on their vendor to deliver content in mission-critical applications.

  • SLAs with short incident response times and access to dedicated staff- so in case of a problem with a mission-critical app, companies can be provided back up again and fast.

  • Mobile delivery capabilities so that great user experience can be delivered even in network-challenged environments ( like subways, rural areas) and high bandwidth cost areas (such as emerging markets).

  • API-based importing, management, and delivery for controlling content programmatically in both ways

  • All-inclusive and up-to-date documentation to help the development team start using the tools quickly.

  • CDN ( content delivery network) to deliver the content rapidly

 

Development ecosystem

  • SDKs and libraries to increase the speed no matter what the tech stack is

  • Demo app source code so that developers don’t feel the need to reinvent the wheel all over.

  • Third-party integrations to obtain value from existing tools.

Other Characteristics of CaaS

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work

  • Decoupled approach

The decoupled approach ensures that code and content are placed separately so that marketers and developers can do their respective work. Teams can also work parallelly on a creative copy, enticing visuals, and expert integrations in one unified platform.

  • Separation of content and presentation

This is the quintessence of the headless CMS approach - agnosticism towards how content is presented. This frees developers from creating highly custom front-ends and apps since they get to define the content display part.A box with various elements listed inside and interconnected Source: Gartner 

  • Cloud setup

The complete separation of the content management and display part allows organizations to migrate infrastructure between Cloud and hybrid, even at the site level or project level. Some projects can be installed locally while some on Cloud depending on the business’ choices for optimization as per needs. 

  • Insights

Centralized Content-as-a-Service lets businesses evaluate the content consumption across the digital ecosystem. This ceases businesses from duplicating their efforts and content when posting to microsites, international sites, or apps. It can also measure the use of that content by looking at the API connections used to deliver that content, and keeping track of where the content is going. 

In the End

The digital revolution and breakthrough in technology have accelerated the efforts of content creators - be it creation, designing, or dissemination. The goal is clear- refined user experience.

With that said, the creation of content in abundance and its delivery as a service through thousands of APIs will generate more data thereby assisting content developers to create more precise business models.

The technology is already in place, and the architectural patterns will allow enterprise systems to scale up without hampering their performance.

Content-as-a-Service ensures that developers are rendered maximum freedom and flexibility to realize their digital innovation. Drupal as a CaaS has been delivering a wonderful experience to both content editors and developers alike.

It is definitely a convenient way to ensure that your strategy is future-proof and can handle any new media in the future.

Topics: Drupal, Planet Drupal, MarTech, Digital Experience

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