Delivering CaaS with Acquia Content Cloud

Posted by Nilanjana on Oct 22, 2019 3:29:00 PM

The website is no longer the sole arena of your brand’s digital experiences. We’ve transcended that and now a customer’s interaction with your brand is fragmented across multiple different channels - from the tiny smartwatch on their wrist to giant digital displays, from their mobile application to their in-flight screens. So your content needs to be on all these channels as well. 

But short of hiring numerous content writers and editors to write and reformat content for all these different channels, how do you play this game? The answer is Content as a Service.

Drupal has already proved its mettle when it comes to managing a huge volume of content at the backend. And now Drupal is channeling it’s decoupled capabilities to deliver a streamlined platform for CaaS - the Acquia Content Cloud.

What is Acquia Content Cloud


Acquia Content Cloud is a platform that allows content creators to write, edit, and review content independent of the channel where it will be published. The content created here can be pushed to multiple different channels simultaneously or at different times, and will be automatically formatted to best fit the channel. 

In essence, Acquia Content Cloud enables headless content creation and management for delivering multichannel digital experiences.

Though built on Drupal 8.7, the Content Cloud is a CaaS solution that can be used irrespective of whether you website and other display applications run on Drupal. You also do not have to worry about setting up Drupal (or upgrading to a new version of Drupal) to be able to fully leverage Acquia Content Cloud. Because it’s being made available as a software, you will have everything you need enabled out of the box.

Why use Acquia Content Cloud?


The whole challenge with delivering a multichannel digital experience is the fact that different channels have different ways of consuming and displaying content. And that can lead to some significant challenges:

Tedious Content Reformatting


Publishing content on different channels means copying and pasting the same content into the editing platforms for each of these channels. 

Let’s say you are a news outlet publishing a particular article. Your content team will upload it on the website with a headline, byline, images, text etc, on the CMS. TO send out the same news in an email newsletter, your team will have to go into your emailing platform and enter the headline and maybe some text, depending upon the design and structure of your email. To showcase the same image on the large digital displays you have in the office lobby, the team has to log into a different interface, reenter the content, maybe the headline, the byline and the image this time. 

All of this is just your team repeating the same bunch of things in different display system backends. Time they could have spent is getting more stories out. This repetition also creates room for more errors and confusion at the last updated versions, and even more work when there are real-time developments in a story.

Difficult Authoring Interfaces


While your CMS maybe editor-friendly (it likely is, if it’s on Drupal) but not all your display channels are easy to use at the backend. The more complex they are, the more time you content team spends on publishing content on them. The lack of efficiency can quickly get in the way of effective and impactful digital experience.

Content Silos


When you are reformatting content and separately publishing on each platform, your content begins to exist in silos. There is no one single place where you can view all content, or check on exactly which display channels a particular content piece has been published on. You can also not track revisions, or know if a particular content has been updates on all the display channels it was published on.

Basically, what you have is a whole lot of confusion and very limited visibility into your content.

The Acquia Content Cloud eliminates these problems by being a centralized platform for content creation and editing, which can then push it out to different channels. Here, you can enter all your content into a well structured template, where it can be stored, managed, approved and revised. Different channels can consume this content via APIs, and display it as needed, with no need for reformatting. 

How does the Acquia Content Cloud work?


With Acquia Content Cloud, the content team can create each content piece to include complete information and different media formats without worrying about how it would look when displayed on a particular channel. 

The solution is designed on the concept of flexible or atomic content. The platform breaks down any content piece into different smaller parts, with each being entered in a different field. 

For example, you have your headline, by line, summary, rich media, and body text entered into different fields. All of these are now reusable components that can be picked up on the basis of which display channel we want to push the content to. 

So for the website, all the components of the content piece get pushed out. For the digital banner, only the headline, byline, and image component get pulled for display. All other channels similarly pull in the component they require to most effectively display that piece of content. 

The general content publishing workflow on the Acquia Content Cloud platform goes something like this:


  • The content writer starts with creating a project. Choosing the type of content they are creating - blog/promotional/case study etc, and choosing the different channels where they want the content to be displayed
  • Next, they create a complete content piece by filling out the different fields, including rich media like videos, gifs, animations and more
  • They can schedule a publish time, to the piece to be available on all channels simultaneously
  • The platform send review notification to the editor, who can review the content, make changes, or trigger a revision workflow if needed
  • All changes happen on the base version of the content, making it easier to track changes and keep all channel updated
  • Once okayed, the content is pulled to different applications via APIs. Multiple API formats like GraphQL, JSON etc are supported
  • Once published, content writers and editors can also go in to make display changes to any channel if needed

And that’s it. That all your content team has to do to ensure content is displayed well across multiple channels. You create your content once and publish everywhere. You content team is free to do actual content creation, rather than copy-paste to different channels. And your marketing team can rest assured that every brand interaction, on every channel, in optimized, updated, and immediate. 

Acquia Content Cloud is currently available for private beta testing and you can sign up for it to test it out yourself. 

Meanwhile, if you are looking to decoupled Drupal solutions to enable advanced digital experiences at your enterprise, Srijan’s experts Drupal teams can help. We are also Acquia implementation partners, helping brands leverage Acquia’s suite to personalization, customer journey orchestration, digital asset management and cloud hosting offerings. 


Tell a bit about your project and let's explore how our Drupal experts can help.

Topics: Drupal, Planet Drupal, Omnichannel, Acquia

Acquia Lightning - What, Why & How

Posted by Gaurav Mishra on Apr 26, 2019 3:37:00 PM

Speed has become a necessity for enterprise projects. Developers need to roll out sites faster than ever before. But that’s not all. They also need to ensure that these sites are capable of supporting content-rich digital experiences, and easy for other stakeholders to work with.

While Drupal in itself makes all this possible, there is a significant learning curve involved in choosing the right mix of modules that will deliver what an enterprise needs. And that’s where Acquia Lightning comes in.

What is Acquia Lightning?

Acquia Lightning is an open source Drupal 8 distribution, that allows development teams to kickstart their Drupal 8 projects. It consists of a Drupal 8 core bundled together with a pre-selected set of modules, themes and libraries designed to create a strong foundation for enterprise grade digital experiences with Drupal. It takes the guesswork out of module selection, and leverages Acquia’s years of learning across projects to give enterprises exactly what they need.

While developers are the primary stakeholders working on the Drupal 8 projects, there are also teams of site builders, designers and content editors who will use the final Drupal implementation. Keeping that in mind, Acquia Lightning is designed so developers can create Drupal sites that empower people in these roles, and helps them do their job better.

For most enterprises, Acquia Lightning is seen to have brought a 30% savings in time spent of developing and configuring Drupal 8 projects. That’s because:

  • A Drupal 8 distribution with all the necessary functionalities and configurations in place means sites can get ready to launch in a matter of days
  • A common framework allows developers to get started right away rather than spending time in evaluating, planning and building a custom framework from scratch, or worrying about cross-functionality between modules
  • It includes all the standard best practices for enterprise Drupal development, even incorporating tips and tricks that were previously just part of the collective knowledge of the Drupal community
  • It is maintained in close integration with Drupal, with every key improvement in Drupal modules being almost immediately available for use in Lightning

What does Acquia Lightning entail?

The Lightning distribution focuses on four key aspects of Drupal development to deliver gains for developers and experience creators:

Layout

The ability to create sites and pages with effective layouts, and easily add and edit content is a key requirement for editorial teams. More so given the need to offer rich content experiences on site, and do it in time to leverage key market opportunities. However, the high level of dependence on developers to be able to make changes to page layouts has been a critical bottleneck for editorial teams.

How Acquia Lightning helps: Drag-and-drop Layout Designer

The layout capabilities of Acquia Lightning allow developers to step out of the equation, and let content authors and experience creators independently handle page building. A drag-and-drop layout designer, combined with page-building components and tools enable site builders and content authors to easily and quickly put together the kind of pages they want. And this is done without them having to dive into the code.

Media

Media management has always been somewhat cumbersome with Drupal, with no out-of-the-box features available for it. The lack of an easy-to-search media library made it difficult for content editors to quickly pick and integrate desired media formats on the pages they build, hampering the user experience.

How Acquia Lightning helps: Media Management Tools

Lightning brings in a pre-selected and configured set of modules for media management. You get an easily searchable media library that holds different media formats in one place, and easily embed them on the pages of your choice with WYSIWYG integration. Teams can also perform bulk media uploads. And it provides support for external media sources, allowing you to import content from Youtube, Twitter and Instagram.

Workflow

Given that enterprises have multiple authors and editors involved in the content creation process, a streamlined editing and publishing workflow is crucial.

How Acquia Lightning helps: Flexible Workflows

With Lightning, developers can create completely customizable workflows that suit the specific needs of different content teams. They can start off with the basic workflow configurations available out-of-the-box in Lightning, and add customizations on top of it.

The Content Moderation module available with Lightning, in combination with Acquia’s Moderation Note module, allows content teams to use a shareable content piece and collaboratively work and make edits on it before publishing.

APIs

Most enterprises work with a diverse set of technologies and systems besides Drupal, and need all of these to be interoperable. Easy flow of data to and from the Drupal ecosystem is crucial for the complete enterprise architecture to work smoothly and build new applications atop it.

How Acquia Lightning helps: Rapid API Creation

The API component for Acquia Lightning gives developers a pre-selected set of tools to quickly create APIs for their Drupal implementation. These include JSON APIs, UIs for browsing APIs and OPen APIs capabilities to make your APIs discoverable. This aspect of Lightning is being overwhelmingly used to create decoupled Drupal applications, exposing the Drupal backend to frontend frameworks like Angular and ReactJS via APIs.

Acquia Lightning Case StudyAdditional Capabilities

Besides the four key features outlined here, Acquia Lightning also comes with the following capabilities out-of-the-box:

  • SEO: A selected set of modules and settings defined for descriptive URLs and metadata make sure your sites are set up with search engine optimization basics in place.
  • Security: Lightning delivers granular access controls so you can define which group of users can edit what. It’s also maintained in coordination with Drupal and religiously updated for every new change in Drupal core and contrib modules.
  • Developer Tools: Delivering on the promise of making life easier for developers, Lightning comes with commonly used developers tools and workflows. This includes Git, Drush, Composer and Drupal configuration management.

Is Acquia Lightning Future Ready?

Given the pace of transformation in enterprises, is it imperative that they do not get stuck with a Drupal distribution that doesn’t scale with their needs. With that in mind, Acquia Lightning is designed to be future-ready.

Besides being maintained in close correlation with Drupal, Acquia Lightning is also a key piece in Drupal’s innovation cycles. Several new features for improving developer experience are first introduced and tested in Acquia Lightning before they become a part of the Drupal core.

Lightning is also ready to work with other solutions in the larger Acquia and Drupal ecosystem:

  • Optimized to work on Acquia Cloud
  • Compatible with Acquia developer tools like Dev Desktop, BLT and Pipelines
  • Can integrate with martech tools like Acquia Lift for content personalization, Acquia Journey for customer journey orchestration and Acquia DAM for digital asset management

 

For enterprises looking to get the best of Drupal 8, and do it fast, Acquia Lightning is the distribution of choice. And Srijan teams bring together a perfect blend of expertise with Lightning and experience of working with several global enterprises, to help you leverage Lightning for your Drupal projects.

Let’s start the conversation on how we can help power your Drupal projects with Acquia Lightning.

Topics: Drupal, Architecture, Acquia

Srijan is now an *Acquia Enterprise partner*!

Posted by Nilanjana on Jan 4, 2012 4:34:00 PM

Srijan is now an Acquia Enterprise partner!

Given our recent work with Acquia on their client projects and closure of business for their managed hosting services, Acquia moved us up to Enterprise partner status.

This further validates Srijan's expertise and competence in development and delivery of high-visibility enterprise Drupal projects around the world.

Srijan is the only Acquia Enterprise partner from India.

Hard work and perseverance pays!

It's been 12+ years of sustained efforts at Srijan. We've seen several tech bubbles, a dot-com bust and two economic crises of horrific magnitudes. We've also been through several ups and downs internally, given the tough business climate in India. And yet we've grown through this all - grown in stature, branding, culture, competence and skills.

The Acquia Enterprise Partnership validates our growing recognition as one of the top open source companies in India, a mission we had set for ourselves several years back.

There are, however, many more milestones to push for, many dreams to pursue.

Topics: Community, Acquia

Srijan is now an Acquia Silver Partner

Posted by Nilanjana on Apr 11, 2009 1:16:00 PM

Srijan, India has joined Acquia's partner network, as a Silver Partner. Acquia Silver Partner Associating with Acquia has been a high priority for us, as Srijan is going to be focussing extensively on Drupal in the coming months. There are already two large projects we are currently executing for a recently launched News and Features magazine in India, and another one for a broadcasting agency in Greenland. We are expecting more such large Drupal projects in the coming months, and Acquia's tech support model for its partners would prove to be beneficial for us in executing of these projects. It feels good to be associated with them, specifically as one of our former Drupal mentors works for Acquia now. Find us at Acquia's site: 

http://acquia.com/partners/showcase/srijan-technologies-india

Topics: Community, Acquia

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