Recent Posts

Level Up your Beauty Brand with Augmented Reality

Posted by Piyush on Jul 23, 2019 1:03:00 PM

In the highly competitive beauty industry, it’s all about providing a new experience. Even with product-based brands, you cannot rely on your product alone, as promising as it might be. Beauty brands these days have turned to augmented reality, in order to create exciting experiences for their customers, helping them harness another customer base - Millenials. 

With Virtual Try On Apps and Kiosks in the news and red carpet, the beauty industry is definitely keeping up with the fast-changing digital landscape.

Here’s why you too must level up your beauty brand with augmented reality.

1. Customers are pro technology now



Millennials are rather bold with their makeup choices. What was once a forbidden colour to wear on lips, is largely the most popular today - Red. Similarly, the larger crowd rely heavily on technology and social media to try out and experiment with their looks. 

While word of mouth is still the still effective, integrating marketing strategies with augmented reality brings in more convenience and engagement to the customers. In an era where Instagram accounts matter, augmented reality is the new cool feature your beauty products could be coupled with, to provide an unmatched experience.

2. It all comes down to experience



For a highly competitive market like beauty, it always comes down to the customer experience you can provide. From engaging with beauty apps to setting up AR kiosks, how you make your customer feel is what matters. where people get to try out several beauty products on themselves before making a decision.

Since customer experience varies with each brand, you can make this your USP!

3. The era of Technological Breakthroughs

the -era-of-technological-breakthroughs-srija-technologies


The new generation of buyers is one that has grown up with these advancements!

Colour matching and its related technologies have reached a point where makeup artists can virtually apply beauty products on the customer’s face. The outcome is so realistic that it is almost impossible to tell the difference between real and virtually done makeup. 

Facial recognition has reached heights previously unthought of, as can be seen with SnapChat filters, amongst many other publicly known products. Given that AR opens new doors for the beauty industry, why should you be left behind?

4. It’s a Win-Win! 


The possibility of being able to try out a beauty product or even an entire range, without having to do so, is exciting, to say the least. Besides, when it comes to beauty products, customers are always searching for that one product which would suit them the most. This search becomes a lot easier with AR than having to actually put on various kinds of products before arriving at a conclusion. 

Be it while shopping online, or at a store, you get to engage customers in either situation! This ensures that your beauty products are being tested virtually, and this experience is definitely bound to increase your conversion rate.

To Sum it Up

Creativity and innovation is the success mantra you’ll need to follow, in order to thrive amidst the intense competition which floods the market each day. Technology is definitely merging fiction with reality and this makes augmented reality a must have. Not only is it appealing but it is also very convenient for the consumer. Be it at your store or from their homes, you need to interact with customers in a uniquely creative and engaging manner.

AR is the coolest new way to engage, both online and at your cosmetic stores. Beauty products are a widely used commodity which becomes easier to buy once they’ve been tried on. With Augmented reality, the process becomes less tedious and more engaging.

Topics: AR/VR, MarTech

Hey Commerce, we need to talk

Posted by Piyush on Jul 22, 2019 2:48:00 PM

Human communication is quite unique. Even with lost phylum, it has been an interesting part of evolution. First, the human race and now business. 

As for the latter, traders have been conversing to drive sales and keep prospects hooked with information. Conversation has always been since humans first began trading — and always will be — a core part of commerce.

What has changed over the years, is the medium. To keep up with user expectations, commerce needs to talk over screens, now.

Talk to me. Now.

User behaviour has evolved and is redefining the way they interact with businesses. Conversational commerce is a huge opportunity for e-commerce.

Enabling two-way communication, it encourages businesses to go to where the customers are. Incorporating conversations with messenger, and into social media platforms. 

It can help upscale your sales effectively, adding new touch point to the customer’s journey without redefining it. 

talk-to-me-now-srijan-technologiesSource: medium.com/chatbotsmagazine.com

1. User Convenience

Over 2,000,000,000 people are using messaging apps or rather 37% of the world’s population.

Bringing convenience to people, it keeps people hooked. The massive distribution and adoption of messaging apps give businesses the ability to communicate with each of their customers in a private, personalized, and two-way environment.


Chatbots offer a direct line of proactive support to the buyers.

2. Connect with 2–5x more customers

Businesses have experienced that mere implementation of the Facebook Messenger Checkbox moves the ability to connect with a customer to the top of the funnel. They have potentially increased the number of customers to talk to by 2–5x than previously done over email.


2. Stores experienced an increasing annual revenue by up to 25%

Chatbots offer opportunity even when the customer adds a product to their cart and doesn’t complete the purchase. Reminding the customer about the abandoned cart can improve commerce experience and businesses have already started to increase revenue by 7–25%.

3. Interact most naturally

The rise of devices with voice assistants including Google, Siri and Alexa have confirmed one thing, humans prefer conversation in the most natural way. This has definitely opened doors to an entirely new approach to e-commerce.


In fact, with Google Duplex, Google went a step forward, extending the use of the chatbot to book an appointment.

Google Duplex- A.I. Assistant Calls Local Businesses To Make Appointments

Coupled with these advantages, the merits of on the go interaction are priceless and can win over a lot of customers single-handedly. The most effective ways to incorporate text messaging is to connect with users via a popular app, such as Facebook Messenger.

Let’s Get Texting

From the Turing test in 1950 to bots for messengers, chatbots have evolved from computer-based offerings to providing pro-active conversation for context-based highly individual offerings.


From solving queries to providing the necessary information and even making successful purchases, they are highly efficient and trustworthy. These bots have, in fact, taken over conversational commerce in a lot of sectors, be it healthcare, grocery shopping, paying bills or contacting a customer service department.

Success Story: Eila

Here’s how Eila’s Facebook Messenger bot “Freeda” made a difference for Freedom Pizza, in just two weeks!

Teaming up with Visa and Freedom Pizza, Elia helped Visa explore opportunities for monetization via messaging platforms. More than just a pizza joint, Freedom Pizza has always incorporated new technologies with its business to open new sales channels to its customers. 

To push conversational commerce, they even started providing special offers which were available only through their conversational sales channel, ChatShop. By limiting customization, they simplified their ordering process. This attracted a lot of attention to their new sales channel and resulted in thousands registering for a Freedom Pizza account.

Within just two weeks, they had over 2400 unique users, with a conversion rate of 49%, and the ability to handle up to 8 customers at once!

In two weeks, Eila helped Freedom Pizza:

  • Complete 2600+ purchases 
  • 2400 unique users conversed with Eila
  • 49% of all conversing users completed a purchase
  • Which is $ 7700 of value purchase

Looking Ahead

If you haven’t adapted to conversational commerce, you must do so right away! Conversational commerce has gone far and beyond, from automated texting on the go, to digital voice assistants and the future looks bright for digital personal assistants! This makes it a valuable asset to add to your business, and an untapped opportunity to skyrocket your business. The sky, after all, isn’t the limit anymore!

Topics: Retail & Commerce, MarTech

5 Questions To Ask To Win Your Mobile Strategy

Posted by Piyush on Jul 8, 2019 3:29:00 PM

There are 54% chances that you are reading this blog from a mobile device. With people constantly reaching out to their phones, micro-moments are filling in the consumer experience journey. 

It shouldn’t be surprising that 62% of people are less likely to convert in future if they have a negative experience than a positive one on a mobile website. 

Despite this, enterprises experiencing lower conversions on mobile than that of the desktop can not decipher this simple math. Your data-driven marketing campaigns are important, so is your mobile strategy for better conversion and value of money. Here're 5 questions you need to ask to win your mobile strategy.

5 Questions You Need to Ask

A look at the 5 questions you need to ask for an effective mobile-first strategy.

1. What is the larger goal?

Visualizing the goals and desired outcome help lay an effective foundation.
Enhancing the customer experience has to be everyone’s responsibility.

Being mobile-friendly or mobile-first?

When the bigger picture is identified, organizations can effectively invest in the right technologies, teams, and KPIs. It gives better scope to internal teams to measure and optimize for new revenue opportunities.

Design team will keep itself updated with the best UI/UX solutions, developers would be aware of the latest tools and techniques required, and the marketing team on possible opportunities.

2. What do the customers’ want?

Experiencing the product the way customers would reveal their pain points far more effectively than simply poring over data.

This also brings to point, access to the latest browser updates and high-speed mobile internet connection among other concerns. This can bring up effective solution such as lazy load for poor connection customer to keep them engaged.

With more options than ever, people demand a mobile experience that’s fast, intuitive, and friction-free. Ensure you’re meeting customer expectations — and your mobile growth goals — by leaning into these principles and investing where it counts.

3. Is it fast enough?

54% of people say that their frustration increases as the load time for a brand’s mobile site increases.

The average mobile user waits for 3 seconds at most, after which he/she chooses to leave those websites which fail to load quickly. If you don’t have a team dedicated to optimizing your customers’ experience, you could be driving users to faster competitors.

Keeping mobile pages AMP friendly and using tools like Pingdom and PageSpeed Insight - free to use website speed tools - can help keep your website fast.

4. Is it the best solution?

Is your website in tune with the latest technologies available today? The fewer steps your customers need to complete, the closer you are towards landing another successful purchase.

By integrating your website with seamless and secure payment options, you eliminate a lot of text input and therefore make it easier for your customers to buy what they need.

With the help of modern web technologies such as Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA), you can create web pages which load quickly and appeal to your customers right away! Such technologies are easy to adapt to and can be implemented effortlessly.

5. Is important information prioritized?

Squeezing in the desktop version for mobile is not a good value proposition. Above-the-fold space is at a premium on mobile devices, making it critical to feature only what is most important to the user.

Mobile landing pages should be as effective and solving customer problem as on any screen. Case studies, awards, clients, feature, a CTA - whatever is your deal is, it needs to be highlighted.

Wrapping it Up!

You need to ask yourself these questions because they serve as a constant reminder, helping you assess your customer-oriented approach. Given the switch in internet browsing trends from desktops to laptops and now, the smartphone, you need these questions to keep your teams on their toes.

How customer-centric you are, and how much of a priority your mobile strategy is, goes a long way. After all, if you’re not thinking mobile, what are you thinking?

Topics: Omnichannel, MarTech

4 Reasons why travel Marketers need to focus on SEO

Posted by Piyush on Jun 28, 2019 12:20:00 PM

While the globe maybe an insignia of exploring places but it’s the activities on the search that inspire travellers to go places.

Online interactions and increasing the use of the device - too old but true - are shaping how people plan and execute for their next trip. Online search engines continue to dominate the travel industry with 60% of leisure travellers and 55% of business travellers using them to research and plan travel.

In fact, leisure travellers today are as likely to shop for flights on their smartphones as they are to shop for music.

Marketers in the travel and hospitality industry, need to effectively pursue their organic search efforts. Let’s find out why.

4 Reasons Why Travel Marketers need to Focus on SEO🔍

Planning for a trip is not easy. There are a lot of moments when travellers are confused and may feel dizzy. People are turning to their smartphones for immediate answers to their travel questions.

  1. It starts off with search

    Search is the most common channel to research and plan. "Honeymoon destinations" and "europe destinations" are common searches. 60% of searches for destination information come from mobile devices. "Best time to visit [destination]" searches are common as well, and increasingly so on mobile. 

    Search is an important part of the micro moment travellers are experiencing. This 'i-want-to-get-away-show-me-options' is when travel marketers can capitalize. This is the time when they consume a lot of travel content in general, and look up great deals too! Travel-Search
  2. When does the wanderlust kick in 

    Once these viewers have been inspired to travel, there is a spike in the amount of information they consume. The spike is particularly high when they know where they’re headed and there’s no looking back.

    This is where they switch from searching for generic content to specific content. This could range from authentic experiences to local cuisines, shopping and a lot more!

    Curating and maintaining the relevant and quality content is the second most important part of the search.

  3. When do they search

    There are all types of travellers. Some who love to keep things planned, and some who plan 'right now'. Interestingly the percentage of latter is  increasing. 48% of bookings happen after the people arrive at their destination.

    It could be anything, from restaurants, to photo walks, a romantic boat ride or booking rooms. Investing your energy and resources in SEO ensure that they find you, which gives you a great chance again, to land new travellers and to provide the best customer experience possible, to the already existing ones.
  4. They are in a hurry🏃🏻

    As marketers we know that page speed affects your SERP.  94% of leisure travellers switch between devices as they plan or book a trip, slow speed is definitely a deterrent that you would hit you bad. 

    The travel season might bring in a plethora of options for the inquisitive wanderers, but it also turns the competition you face into an intense race. SEO practices also take into account how your content affects the page loading time.

    88% of travellers with smartphones would switch to another site or app if yours doesn't satisfy their needs.

    While a page which loads quickly increases the likelihood of a conversion, slow pages direct your viewers to your competitors. 

SEO is important because your travellers need content relevance. Quick load, mobile friendliness and the quantity of great content is also crucial for a great customer experience but also for your SERP.

Packing Up! Luggage on Apple iOS 12.2

Search is what powers travel businesses online and this makes it highly important for travel businesses to focus on SEO. Not only does search pump up revenue, but it also helps in building a better brand.

What’s more is that a better SERP ranking leads to a greater number of conversions, even if there is a more established website but with a lower rank. SEO is therefore the most effective means to helping travellers find you, in their quest to finding themselves!

Topics: Travel, MarTech

3 Ways to Create a Niche with your Customer Experience

Posted by Piyush on Jun 13, 2019 5:43:00 PM

Businesses want to be able to deliver more of everything and get multifold in ROI. While gaining more of the customers might not be easy, you can deliver more with better customer experience.

Poor customer service and experience is tantamount to a loss of more customers, given how the word of mouth still goes strong, despite all precautionary measures taken.

Here’s what you need to do to provide the best customer experience.

Why Improve your Customer Experience?

For the sustained growth of your business, it is important that customer experience is critical to your business strategy. Unlike your other campaigns, it is multifold, consisting of multiple touch points on a cross-functional basis.

                     Customers have more options and greater ease of switching than ever

Customer experience amounts to every interaction a customer has with a business, both pre- and post-sale.

It's important to ensure a positive customer experience to build customers loyalty, so they could evangelize your product/ service and help you gain more customers. With digital transformation, customers have more options (your competitors) and greater ease of switching power than ever.


Improving Customer Experience

As a business obsessed with growth, you need to take customer experience and service very seriously. Here’s what you can do.

1. Personalize What Your Service

Everyone loves personalized services, in fact, personalization is leading to positive ROI in some three-quarters (75.5%) of businesses in North America and Europe.

Personalized services make your customers feel valued, no matter which domain your business belongs to.

picture of males and females adjusted in queues

                                                             Source: Econsultancy


While providing customer experience online might seem like an arduous task, it will help you soar above the competition

By learning about user geography, gender, preference - organizations can provide better possible customer experience. Collecting information throughout the customer relationship can provide relevant suggestions and customer support in the future.

Apart from basic optimization like speed load, clean navigation, it should present relevant recommendations. For customers, such personalized recommendations can serve as a sign of respect for their loyalty and business, signalling a keen interest from the business.

By creating an open and universal space for sharing the information with the organization you can create a similar uniform customer experience.  

2. Clear, Effective Communication

Communication plays out a big part in shaping the customer experience. Right message, tone, and channel can help you build trust.

With digitization, you must familiarize yourself with the channel -- whether it be social, email, live chat, or something similar. Customers communicating needs to be present with each piece of information bringing in more nativeness.

It is also important that you are providing important useful information proactively on their preferred channels. Regular feedback from them can help you enhance your service.

3. Act Now. Act Fast

Identify the rate and reasons for customer churn.

Customers are more empowered today than they were 10 years ago. They have more options and easy way to switch. For businesses to provide a great experience, they must prioritize the grievance support from start-to-finish.Prioritizing the problem can generate greater interest. Something as simple as the timely response can be the best way, to provide customers with the ability to help themselves. The ease of experience will leave them feeling better and coming back for more.

In B2B, providing prototype services helps to see the final outcome better also saving your time and energy


You cannot thrive without the support of your customers. Invest in your customer service and experience. Customer experience is your holistic experience. By leveraging the opportunity to use feedback and data analytics, you can leverage its growth potential.

We spend our time and money in cross-training our members across the team, to bring the best solution for you. Contact us!

Topics: Customer Experience, MarTech, User Experience and User Interface

Make your Travel Business a Global phenomenon with Drupal

Posted by Piyush on Jun 12, 2019 2:31:00 PM

Tour and travel business has started to catch up in the digital realm. In fact, it’s growing faster than the total travel market. It is predicted that by 2020, the overall tours and activities segment will grow to $183 billion.

A clear opportunity for businesses in the travel industry.

Despite your services being authentic, not choosing the right technology to back up your digital transformation can make the entire game plan chaotic, tedious, and not to mention a loss in revenue. Drupal is the leading choice in the travel industry (we have some case studies lined up).

Here’s why it can be the right option for yours too.

What Difference Does it Make?

Travel marketers know and as business owners, you too need to understand that in order to deliver value to the customers they need to be invested in the user experience beyond the first click. It’s all about ‘what they want’.

Here’s where the right CMS technology needs to focus on:

Need for speed: More than half of the users will leave a site if it takes more than 3 seconds to load. Your CMS needs to provide you with the ability to track the site speed performance. Further, for mobile sites, the technology needs to be AMP friendly.

Going ga-ga over mobile: Today, 48% of mobile users in the U.S are comfortable researching, planning, and booking an entire trip to a new travel destination using only their smartphone. The CMS should help in making the mobile site an assistive and delightful experience, exactly what customers are looking for

Travel blogging is popular: Consumption of digital travel content sees double-digit growth year-over-year. Not just this, when planning trips, 49% of people look at travel content sites.

Videos on the same hand provide an authentic outlook on the experience and travel vlogging is gaining traction. The CMS should be scalable and help you leverage the power of content.

Layout matters: Travellers’ basic needs have remained the same - they want to experience. A clear and easy-to-navigate layout will help the user get most out of it. Your CMS can help you avoid irrelevant navigation links and nontransactional elements that can be distracting to the user.

They ‘Book’ right now: Any action you want a user to take must be obvious. Use of contrasting colours and fonts for high-visibility should come easy with your themes. Also, most hotel bookings turn out to be last minute, rather than pre-planned which shows how critical is your CTA.

travel-image-srijan-technologies1Read how one travel outlet turned planning into utility

Drupal for your Travel and Hospitality Website

Anything travellers expect to accomplish online should be just as easy to achieve. Here’s what Drupal can do.

1. Content Friendly and Scalable

‘Content’ and ‘more content’ has been gaining traction lately in the business shelf space. As consumer expectations grow for more personalized and relevant experiences, travel businesses too are running in for more content.

For travel visitors, a website which offers them a lot of engaging content without encountering many blockers always wins the hearts.

Nearly 9 out of 10 customers tend to walk over to a competitor’s website when your website goes down. 

Drupal scales to support the most content-rich sites and experiences. It lets you create every kind of content you want. And it can help you handle it - and ensure your site always runs in turbo mode. As holiday planners throng the internet with their booking during the holiday season, you must be equipped to avoid any unfortunate downtimes.

Besides, it is highly flexible, capable of accommodating and organizing your information into structured blocks for better visibility. It’s WYSIWYG editor is best for easy content adding.

2. Multilingual capabilities

While building content is a good way to start, it needs to reach out to the right audience too. Acting on consumer intent and preference is one of the keys to unlocking growth.

Do you know that your most likely customers can be found in non-English speaking countries - like China, Germany and Hong Kong with a maximum number of international departures? This factor, however, should not be the reason why any person should walk away from your website. .

Drupal 8 multilingual initiative helps you rebuild language support to target an international audience. Providing content translation in an additional 94 languages, the four core modules (Language, interface translation, content translation, configuration translation) make it easy and efficient for a multilingual travel business.

3. SEO friendly features

Once you got your content up on your site, it is important to ensure people can find you on search. Search is, after all, the number 1 channel high-value travellers turn to.

When travellers search with the intent to book, they browse through one to five sites.


You can rock your SEO with Drupal. With more than 20 SEO modules and core features, it can optimize your site without breaking any best practices. Modules like - Path alias, meta tags, Alternate Hreflang Module, SEO Checklist Module, XML Sitemap, Google Analytics, Linkit are easy to get started with.

4. Layout and Navigation

Labyrinths and twisted lanes appeal to tourists and travellers, but the same on your website will not. Navigation must always be easy and intuitive. The whole point of successful UX is to let the visitor easily get the information they want without driving them mad.

Taxonomy in Drupal can help you define tags, tabs and call-to-action buttons helping you highlight the key terms.

Layout builder can help you with your page building capability without restrictions. It is unique in offering a single, powerful visual design tool. Layouts for templated content, customizations in it, and creation of custom pages which are not tied to a content type or

easy search functionality - Srijan

Having the ability to customize blocks without the need to code, you can highlight your services, recommendations and offers with different campaigns.

The search functionality is an easy addition for navigation. For travel, it is important that they can look up for their exact needs.

In addition to providing you with an incredible SEO, Drupal has search APIs like Federated Solr and Solr Search. Not only do they provide the user with the easy search but it helps index the content, too.

5. Mobile friendly

People who have negative experiences on mobile are 62% less likely to purchase from that brand in the future than if they have a positive experience. It’s critical to remember that mobile is one big part of the user experience.


Your mobile version should be responsive without cutting out important information, easy to navigate and demonstrate how you deliver benefit to the visitor.

Drupal 8’s very essence is accessibility because it was made with mobile-first usability. Drupal supports responsive design, best practices, and ensures your users get a seamless content experience every time, on every device.


6. Secure payment gateway 

Nothing is more troubling to a visitor than the thought of making a payment which is conned. This can be an absolute deal breaker. Security is therefore very important for your reputation.

Drupal Commerce, supports the core payment API, for a smooth payment collection procedure, through the check out form. It offers you feature-rich payment access, integration with Paypal, Brain tree, Amazon Pay and 106 other additional gateways.

Friction on mobile site

Improving Digital Experience and Commerce Platform for TUI India

TUI Group is a multinational travel and tourism company, headquartered in Germany, with presence in 180 countries. TUI India is part of the TUI Group.

We built a new architecture for the website to strengthen multiple functionalities, like integrating the site with Salesforce, PayU, Zomato, and other APIs.

It helped improve user experience with additional features. 

Read the complete case study here.


7. Improve your Marketing

For businesses, it is important to track, analyze the user behaviour and provide them with personalized services. Third party tools such as CRM, Google Analytics, Feedback tools (like hotjar) help get the 'bigger picture' on how to improve user experience and increase conversion rates.

Improve your marketing - Srijan

Drupal offers easy integration with enterprise-level CRM modules, ERP systems, social networks, real-time analytics, payment gateways to enhance the versatility of your website.

This ensures that your website visitors can find a solution at each step of their travel planning.

Enabling Cleartrip’s Marketing Teams to Quickly Serve New, Relevant Offers

Cleartrip.com is a travel portal that offers travel bookings for flights, hotels, trains and buses. The company primarily functions in India and the Middle-East geography.

Srijan developed a new marketing portal for them which simplified their process of presenting deals to their customers. We helped them:

*Build ready-to-use templates that help team deployed offers and packages quickly

*Ability to replicate deals across different country domains easily.

Read the complete case study here.


8. Easy website setup with travel utilities

For quick assistance, to develop a travel website, Drupal has BAT.

The Booking and Availabiliy Management Tool (BAT) comes in handy when you want to
provide your customers with facilities for booking and reservation while helping you manage the availability at the accommodation concerned.

An incredible result of the collaboration between BAT and Drupal is Roomify for Accommodation,  which is, in essence, an all-in-one solution for vacation rentals, hotels and agencies with multiple properties.

Besides this, you can use BEE. Yes, the Drupal module BEE - Bookable Entities Everywhere grants the booking and availability features to all node types. And it is built on BAT.

Bon Voyage!

With the capability to build you a website which can be used to plan and execute a vacation, Drupal is a powerful, secure and highly reliable platform. It not only helps you retain customers but also win over new travellers.

With stability and versatility, your website can support a large volume of content, personalize what you offer, and smoothen the workflow reducing any extra work.

Contact our experts for a bon voyage!

Topics: Drupal


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