With nearly every marketing operation now taking place online, it can be tough to distinguish between the various types of digital marketing people use today.
For example, take ecommerce marketing — what is it and how does it compare to practices like social media, content, search engine, and email marketing?
Ecommerce marketing and digital marketing are not mutually exclusive. Ecommerce websites can use all of the above digital channels to promote a product and grow their business.
An eCommerce marketing strategy that’s holistic is composed of marketing strategies on and off the website. A sound strategy also could help create brand awareness, it helps drive loyalty of customers and increase online sales in the end.
11 Actionable Tactics For Driving More Sales
An eCommerce marketing could promote an online store as a whole or drive more sales. Definitely, every online shop aims to boost traffic and conversions. However, it could still become a challenge to decide on what marketing tactics to consider. Magento, a popular ecommerce solution innately helps online brands drive more sales.
Here is an overview of actionable marketing strategies for sales growth.
- Upsell - Upselling, the approach of selling a product that’s a bit more premium than the one a customer originally wishes to buy. For most organizations, upselling could be more effective compared to getting a new set of customers. In some instances, customers are not aware of the availability of a premium product. Key considerations in upselling:
- Product must be related to the original choice
- Sensitivity on customers’ expected price range
- Integrating Instagram - With over 500 million of active users daily, Instagram is one of today’s rapidly growing social apps. It connects influencers, consumers and brands. Using strategic hashtags, attractive photos and post at the right times help build a huge Instagram following of interested people. The key to master organic Instagram presence is follower engagement.
- Seize more subscribers through email - Email marketing, dollar for dollar is one of the most effective channels when it comes to makes sales and acquiring repeat customers. Around 17 percent of digital marketing spend occurs in email, but contributes to a revenue of 24 percent, based on the Forrester Research in 2015. Emails offer a more intimate interaction and more space to provide information that won’t fit a social media post. Consider promoting blog, newsletter as well as other active email efforts to gain as much subscribers as you can.
- Cut down on abandoned carts - Every time a visitor abandons a cart without purchase is money lost. It would be a good idea to address directly as many hesitations because shoppers who abandoned their carts will be reminded to complete a purchase. Moreover, they could be convinced with free shipping or discount, for instance. One effective and simple eCommerce marketing is to reduce abandoned carts is an email recovery campaign to convince visitors to make a return visit.
- Facebook store - While Facebook has undergone several changes, it is still a viable platform for eCommerce and social media marketing. It’s pretty straightforward to begin doing sales via a Facebook store. Much better if the FB store could directly integrate with a Shopify store.
- Boost email campaigns - Simply capturing email addresses is not enough. You should send regular, valuable emails to be effective in eCommerce marketing. There are a lot of occasions perfect for sending emails to subscribers, including:
- Sending a welcome email the moment a customer makes a purchase
- Send regular newsletters to alert of product tips, new discount offers and more
- Share relevant content to customers to get the most of purchased items
- Offer exclusive free gifts and promo codes
- Run a BOGO campaign for holidays
- Thank highest-value customers by sending a personal note of appreciation
- Solicit feedback by asking visitor experience and improvement suggestions
- Make it easy for customers to get what they want - A badly designed online store abhors customers. Furthermore, it could also be suffering from a lack of clear value proposition, confusing navigation and font that are difficult to read. Segment products properly and determine the right balance between visuals and text.
- Wish list reminder emails - It greatly resembles an abandoned cart email. They are designed to convince visitors to take the final purchase step. Alert shoppers on almost out of stock products to motivate them to make a purchase.
- Live chats to engage online store visitors - There are high-impact ways of engaging website visitors as well as customers beyond email. Use live chat for instance to engage shoppers. A lot of live chat tools allow targeting browsers on specific pages after being on the site for some time. Also, live chats allow having direct conversations with customers.
- Content marketing program - Every online store should consider regular blogging to connect with customers as well as for better ranking in the search engines. If creating content already, think of actively featuring the blog on your online store. Keep in mind, there are numerous ways of taking advantage of content marketing than just blogging, such as:
- Begin podcast featuring your expertise or create a stronger community
- Create long-form guides and content to help customers products in a more effective manner
- Guest pose on other blogs and sites to create awareness and generate backlinks
- Future sales - If you could expand the product line, consider evaluating market demand and find out if it’s worth the expense. This could be done via different approaches, including geographic validation, social media trends, keyword research and more. Also, pre-selling items is also a great option to find out how many would put orders.
Electronic commerce marketing is not only beneficial for businesses but for people as well. They get products and services at lower prices than in the traditional marketplace.
More about Author:
Henrik Adams is an eCommerce Industry Analyst, who worked with one of the leading Magento Marketing Company—Sparsh Technologies. He likes to write about eCommerce development, web development, marketing, sales and more about current trends.