If you want to effectively convert leads to customers, you have to deliver personalized experiences. You have to know who comes to your site, from where, and what are they looking for. You have to be able to give them exactly that, and guide them through a frictionless buyer journey.
“Personalization reduces acquisition costs as much as 50%, lifts revenues by 5-15%, and increases the efficiency of marketing spend by 10-30%.”
--McKinsey & Company
The only question that remains is how do you actually do it, and do it well.
Acquia Lift empowers you to create impactful content personalization on your site, especially a Drupal site. From tracking your visitors and understanding what they want from your site, to creating 360 degree customer profiles - Lift gathers every single piece of data about your users. And then gets you started to personalizing your website for a diverse set of user groups.
Collect rich data: Go beyond web browser data, and extract granular data on user behaviour and preferences, across access devices. Merge anonymous visitor and customer data from different sources to get in-depth user profiles.
Segment and target users: Create intelligent segmentations to accurately target high-value user groups. Real-time adaptive user segmentations keeps adding to your segments as new users meet those criteria.
Personalize content experience: Drag and drop interfaces allow you to quickly personalize any page, easily specifying what content to showcase to which user segment. Powerful content recommendation engines help ensure customized user journeys.
Test and improve: A/B test your personalized experiences to gain more data on what works for which of your user segments, and refine your targeting in real time.
As an Acquia partner, with a team of 60+ Acquia certified engineers, Srijan helps enterprises deploy Acquia Lift for their websites. From setting up the solution to assisting with segmentation and content delivery in the initial stages, Srijan can be your technology partner helping you getting the best out of Lift.
Leverage Srijan's expertise in creating business-oriented, high-performance Drupal applications and websites that power your digital transformation.
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