From the first interaction with your brand to finally being a brand loyalist, the customer journey has numerous touchpoints - website, social media, search, ads, word-of-mouth and more. Your ability to design that journey, and guide prospects through it, is what determines conversions.
< 1 in 10 companies feel they have an excellent understanding of the overall customer experience. And this is despite all businesses sitting on piles of user data generated every day.
So, what does your customer journey look like? Chaotic jumble of touchpoints, or a straight line from website visitor to customer and nothing else accounted for?
In any case, it’s time to take charge and actually craft the customer journey that will get you valuable conversions.
Tracking brand touchpoints across channels and devices, Acquia Journey is the go-to solution for well-designed, and effective customer journeys. Get visibility into who is saying what about your brand, and where. Maximize the impact of your campaigns by tailoring your marketing efforts to where the customer is on their buyer’s journey.
Map your journeys: The visual drag-and -drop interface allows you to quickly draw out existing customer journeys, and collaborate to build the ideal customer journey.
Integrate with all tools: Connect with your social channels, martech and adtech tools to make sure customer data flows in from all possible touchpoints, to create holistic user profiles.
Analyze journeys: Review data and gather insights into customer behaviour. Dig deep into activity at each touchpoints, to understand what works and what doesn’t.
Optimize in real-time: Intelligent decision engines understand customer interactions in real-time and automatically guide them to the next best action.
As an Acquia partner, with a 60+ team of Acquia certified engineers, Srijan helps enterprises deploy Acquia solutions. For Acquia Journey, Srijan’s:
Business analysts help enterprises map out current and ideal customer journeys, to help achieve higher conversions.
Engineering teams help integrate the solution to all the possible touchpoints - website, social, digital storefronts, email, CRM and more - across the enterprise.
Acquia solution experts train enterprise teams how to best leverage Acquia Journey for maximum impact
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